Write a 3- to 4-page paper that includes the following:

• An analysis of the special education program that will be the focus of this project. Include the type of program, a general description of the students with exceptionalities that are served within this program, how services are provided, and the professionals who work within the program.
• Identify a group of special education stakeholders who you will invite to a meeting to evaluate the effectiveness of the program. Explain why each of the special education stakeholders invited is a key member of this team.
• Explain at least two models of program evaluation that you identified and how you will utilize ideas from the models to facilitate the discussion in order to create your plan during your team meeting.
• Create an Agenda for your meeting. Explain the agenda that you will follow as you conduct your team meeting to generate ideas to create your action plan. Include in the explanation the data that you need to collect over the next 2 weeks to be prepared for the meeting with the team of stakeholders.

**Attach your Agenda as Appendix A.

Part 1: Planning I Analyzes the special education program that will be the focus of this project. Include the type of program, a general description of the students with exceptionalities that are served within this program, how services are provided, and the professionals who work within the program.	1 (6.25%) The part is missing information or is of unacceptable quality (includes errors in mechanics and inconsistent clarity in thinking), and/or lags behind expectations for graduate-level work.	2 (12.5%) The part includes all required criteria and identifies key points. The presentation is of minimal quality (may include very few errors in mechanics) and minimal clarity of thinking. It partially meets expectations for graduate-level work, including scholarly writing, resources, organization, and APA format.	3 (18.75%) The part includes all required components and describes key points. The presentation is of good quality (may include very few errors in mechanics) and shows clarity of thinking. It fully meets expectations for graduate-level work, including scholarly writing, resources, organization, and APA format.	4 (25%) In addition to indicators in the Proficient column, the part exemplary in all aspects of quality (including both mechanics of writing and clarity/analysis of thinking), is thoroughly developed, and exceeds expectations for graduate-level work, including scholarly writing, resources, organization, and APA format.
Part 1: Planning II Identifies a group of special education stakeholders who you will invite to a meeting to evaluate the effectiveness of the program. Explains why each of the special education stakeholders invited is a key member of this team.	1 (6.25%) The part is missing information or is of unacceptable quality (includes errors in mechanics and inconsistent clarity in thinking), and/or lags behind expectations for graduate-level work.	2 (12.5%) The part includes all required criteria and identifies key points. The presentation is of minimal quality (may include very few errors in mechanics) and minimal clarity of thinking. It partially meets expectations for graduate-level work, including scholarly writing, resources, organization, and APA format.	3 (18.75%) The part includes all required components and describes key points. The presentation is of good quality (may include very few errors in mechanics) and shows clarity of thinking. It fully meets expectations for graduate-level work, including scholarly writing, resources, organization, and APA format.	4 (25%) In addition to indicators in the Proficient column, the part exemplary in all aspects of quality (including both mechanics of writing and clarity/analysis of thinking), is thoroughly developed, and exceeds expectations for graduate-level work, including scholarly writing, resources, organization, and APA format.
Part 1: Planning III Explains at least two models of program evaluation that you identified and how you will utilize ideas from the models to facilitate the discussion in order to create your plan during your team meeting.	1 (6.25%) The part is missing information or is of unacceptable quality (includes errors in mechanics and inconsistent clarity in thinking), and/or lags behind expectations for graduate-level work.	2 (12.5%) The part includes all required criteria and identifies key points. The presentation is of minimal quality (may include very few errors in mechanics) and minimal clarity of thinking. It partially meets expectations for graduate-level work, including scholarly writing, resources, organization, and APA format.	3 (18.75%) The part includes all required components and describes key points. The presentation is of good quality (may include very few errors in mechanics) and shows clarity of thinking. It fully meets expectations for graduate-level work, including scholarly writing, resources, organization, and APA format.	4 (25%) In addition to indicators in the Proficient column, the part exemplary in all aspects of quality (including both mechanics of writing and clarity/analysis of thinking), is thoroughly developed, and exceeds expectations for graduate-level work, including scholarly writing, resources, organization, and APA format.
Part 1: Planning IV Creates an agenda for your meeting. Explains the agenda that you will follow as you conduct your team meeting to generate ideas to create your action plan. Includes in the explanation the data that you need to collect over the next 2 weeks to be prepared for the meeting with the team of stakeholders.

Assignment 2: LASA 1—IKEA Analysis Report

What is values-based service? How can a company create value for customers and other stakeholders?

Values-based service is defined as service that is firmly based on the core company values as well as social and environmental responsibility. When the core company values and the social and environmental values are in accordance with the values of customers and other stakeholders, resonance (rather than dissonance) occurs. To be successful, a values-based service business must seek resonance with its customers and other stakeholders in terms of values and avoid any suggestion of dissonance. Companies, such as IKEA, nurture and communicate values in their customer relationships.

Read the article “Values-Based Service Brands: Narratives from IKEA” by Edvardsson from the readings for this module. Using IKEA as the company in point, conduct research, using the Argosy University online library and the Internet, to better understand the “IKEA environment.”

Based on your research, write a report addressing the following points:

• IKEA’s Marketing (1 page) 
  Corporate strategy begins with marketing and understanding the key elements of the marketing plan. For IKEA, describe the following elements of its marketing strategy:
• How do IKEA’s products, services, and related attributes satisfy the wants and needs known as its value proposition?
• How does IKEA create a well-defined market position that appeals to customer wants and needs and differentiates its offering from competitive offerings in a process known as positioning and differentiation?

• Assess IKEA’s strategy using the criteria listed below:
• Value Chain (1 page)
  Analyze the three sources of value (economic, social, and environmental) in IKEA’s value chain.
• Explain sources of value as they relate to the wants and needs of IKEA’s core customer.
• Explain how IKEA’s supply chain supports its value proposition.
• Explain how IKEA’s focus on customer value (economic, social, and environmental) is reflected in its supply chain.
• Intangible Products (1 page)
• Explain IKEA’s intangible products and benefits.
• Explain how other firms employ this concept of intangibles to erect barriers to entry for competitors.
• Explain how the concept of intangible benefits is used to increase profits.
• Customers (1 page) 
  IKEA considers the customer to be a critical stakeholder. The IKEA message is directed to the majority of people and what they can afford, and its pricing is dependent on the economic values that serve a majority of its customers.
• Explain how this approach may or may not maximize profits for IKEA.
• Explain if this premise is at odds with supply and demand economics. Give reasons for your answer.
• Performance Measures (1 page)Suppose you are a vice-president of manufacturing for IKEA and are responsible for establishing operating performance measures.
• For all of the performance factors other than quality and cost, create a set of 4–6 performance measures for evaluating your managers that integrates IKEA’s values (economic, social, and environmental) as discussed in the article written by Edvardsson.
• For each performance measure, identify one specific process measure that demonstrates how well these values are being upheld in the manufacturing activities including suppliers of the company.
• Recommend how you would develop the workforce to livethese values in the workplace. Suggest types of hiring, training, and performance management criteria that you will apply to the workforce.

Write a 6–8-page paper in Word format. Please use 3–7 scholarly articles in your research. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

Then, develop a short 6–8-slide Power Point presentation (not including the title and reference slides) covering the same information. Include headings for each slide, and provide your talking points in the notes section to explain the content if the presentation is given verbally. Use the following file naming convention: LastnameFirstInitial_M3_A2.ppt.

By Wednesday, February 10, 2016, deliver your assignment to the M3: Assignment 2 Dropbox.

This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations.

LASA 1 Grading Criteria
Assignment Component	Proficiency	Maximum Points
Content Knowledge: Understanding Communicates understanding of how to synthesize IKEA’s marketing function to explain its target customers, products/services, market position, etc. CO 1 MSM PO: 2, 4, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3 ILO 1, 3, 6	Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides necessary details and specific examples.	36
Content Knowledge: Application Component 1 Communicates the ability to synthesize IKEA’s three sources of value in its value chain to explain its relation to wants and needs of customers, value proposition, and focus of customer value in its supply chain. CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6	Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is adequately supported by current and relevant literature.	36
Content Knowledge: Application Component 2 Communicates the ability to synthesize data to explain IKEA’s intangible products and benefits, how other firms employ intangibles and how it might be used to increase profits. CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6	Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is supported by current and relevant literature.	36
Content Knowledge: Application Component 3 Communicates the ability to synthesize data to explain IKEA’s approach of how customers are stakeholders, how this may maximize profits, how it is at odds with supply and demand economics, and why. CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6	Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is adequately supported by current and relevant literature.	28
Content Knowledge: Application Component 4 Communicates the ability to synthesize data to create a set of 4–6 performance measures for evaluating mangers that integrate with IKEA’s values, and explain how you would implement them in the workplace. CO 1 MSM PO: 2, 4, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3 ILO 1, 3, 6	Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is supported by current and relevant literature.	48
Written Communication/ Personal Effectiveness Conveys through written word understanding and application of an understanding and application by delivery of a report identifying the three most promising avenues for achieving best practices within the company. CO 2 MSM PO: 2, 3, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3 ILO: 1, 3, 5, 6	Writing is concise and clear in content, language use, grammar, organization, and sentence structure. Writing is free of major grammatical and usage errors.	8
Oral Communication/ Personal Effectiveness Conveys through oral communication, such as a PowerPoint presentation, an understanding and application delivery of a report identifying the three most promising avenues for achieving best practices within the company. CO 2 MSM PO: 2, 3, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3 ILO: 1, 3, 5, 6	Presentation is concise with a logical flow of thought. Content includes clearly articulated key points that are free of major errors. Presentation is visually appealing and addresses audience considerations adequately.	8
Total:	200

We are ask to do a case analysis presentation for Under Armour. And my part is doing the following

Prepare SWOT & TOWS analyses

Discuss evidence of lean development and design thinking

Assess brand characteristics, brand promise, and brand equity

Develop updates, conclusions and recommendations: so what?

Evaluate what you have learned, and apply learning.

I already did part of it. Please read the case, finish the rest of my powerpoint: Some of the slides have speaker notes but don’t have anything on the slide. Please put something on the slides and keep them simple, bullet point with words but not sentences. Feel free to delete my slides or speaker notes if you found it’s difficulte for you. Just make new slides with new information that you want to put, and make sure to have speaker notes on each slide. And some slides have information on the slide but nothing in the speaker notes, for those, again, please make speaker notes for me..

Chapter 7 Case Study

Integrated Marketing Communication

auto insurance: mixing media and messages

In 2009, over 136 million cars were being driven in the United States. Over 240 million total vehicles on the roads. Each one requires some form of insurance to protect the driver, other drivers, and the vehicle itself. The massive marketplace for auto insurance that results has induced a great number of companies to try to gain a share of the market.

Two major auto insurance providers include GEICO and Allstate. Both feature well-recognized advertising campaigns. The approaches used by these companies are quite different.

GEICO has developed two major continuing themes along with streams of other types. The first major theme features the GEICO Gecko, with an Australian accent, that has a major following among viewers. In 2010, many of the advertisements were interactions between the Gecko and a company executive. The ads use mild humor to note that GEICO, featuring the tagline, “15 minutes could save you 15% or more on car insurance.”

The second major approach utilizes the GEICO “Caveman,” a series of commercials that also use humor. Each notes the GEICO is so simple that “even a caveman” can see the advantages of the company. The theme has been tied to many campaigns, including one as sponsor of NHL hockey. Actor Ben Wilson has played the primary caveman role over a series of years.

Other GEICO approaches have included celebrities making parodies of themselves. Included in these commercials were Little Richard, Joan Rivers, James Lipton, and Peter Frampton. Recently, a new campaign begins with spokesperson Mike McGlone, who has a highly distinctive voice, asking, “Could switching to GEICO really save you 15% or more on car insurance? Does Charlie Daniels play a mean fiddle?” Other similar rhetorical questions are posed about other situations regarding Elmer Fudd, and “Does a 10 pound bag of flour make a really big biscuit?”

In contrast, Allstate employs the same spokesperson, actor Dennis Haysbert, as its spokesperson. Instead of changing the humor and theme, Allstate presents a new aspect of the company’s insurance in each campaign. One campaign notes that the company has a “first accident forgiveness” policy which does not penalize drives for being involved in a fender bender.

Another campaign reminds car owners that Allstate gives discounts to good drivers. Allstate shrinks the deductible for each year that a driver goes without an accident. In a new campaign, a safe driver bonus was offered, in which the price of renewing Allstate insurance goes down every six months without an accident.

Following the 2009 recession, the “Back to Basics” campaign notes that Allstate opened during the Great Depression and has survived 12 recessions. Haysbert states, “Protect the good things. Put them in good hands.” Another states that this could be “The recession that made us great.”

Both GEICO and Allstate campaigns are supported by other media, including billboards, print, and others. Both companies spend a great deal of money developing high quality, memorable advertisements. Both have large numbers of policy holders.

Answer the following questions:

1. Which approach do you believe is the most effective at creating intrusion value? Which approach is best at creating brand recognition and recall? Brand loyalty?

2. Why does GEICO use a humor approach? Why does Allstate use a more serious approach?

3. Which support media work best for these two companies? Which would be less valuable?

4. When purchasing insurance, which is more important, effective reach or effective frequency? Why?

Art History 

Closely examining a work of art using the art history operations can increase your understanding of an artwork. The artist and the time period in which the art was created. The artist is almost always influenced by the time and place in which the work is created.

Assignment Description : 

1. Using available resources, find a work of art that interests you.

2. Work as an art historian, using the operations of description, analysis, interpretation, and judgment.

3.  Create a digital presentation of your research in  no less than 4 and no more than 7 slides using Power Point, Prezi, or any other presentation tool of your preference. 

Be Creative !!!!