read the “The Entrepreneurial Orientation Construct”

Instructions:

• You will read the assigned article and take notes.
• Choose one of the provided prompts or come up with your own.
• Write a 200 word response
  • If you are not getting enough words with one prompt, you may pick a second to fill out the response requirement.
  • Most of the words should be your own. You may use a “tasteful” amount of direct quotation from the articles, but I am really looking for your own thoughts.
  • I am setting up the discussion board to require you to post before seeing what others have posted.

  Background InformationWe talked last time about the differences between Marketing Orientation (MO) and Entrepreneurial Orientation (EO). This time, we will focus into what happened to the EO construct after the Miles and Arnold (1991) paper was written. There were some changes and improvements made to our academic understanding of the construct. This paper was written to connect the five dimensions of EO to how well a firm performs in the market. We will be focusing on the first half of the paper that goes in depth on each of the five dimensions: autonomy, innovativeness, risk taking, proactiveness, and competitive aggressiveness.