5 Competitive advantage can be achieved through: Research & Development (R&D) d) Production…

5 Competitive advantage can be achieved through: Research & Development (R&D) d) Production Distribution strategies e) All of these

c) Marketing communications

6 The process used by organizations and companies to track political, technological, economic, social and population

trends is described as ___________________: Gamesmanship Marketing Roulette Delphi Technique Environmental Screening or Situational Analysis Marketing Myopia

7 As discussed in class, this business philosophy is focused upon achieving the highest manufacturing output so the

unit cost is low: Sales orientation Social marketing concept Production orientation Maximization