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Research has shown that many consumers use the Internet to investigate purchases before actually buying, which is done in a physical storefront. What implication does this have for online merchants and suggest one thing that they can do to entice more online buying rather than pure research? Note to my hero: please write an answer into 2 to 3 paragraphs tackling the point mentioned in the question directly using your knowledge (not copy and paste). I would really appreciate if you do that.