Chapter 3 (page 95) Questions 2, 5, 7, 9, 10 2. Explain what world trade means. What is the role of

Chapter 3 (page 95) Questions 2, 5, 7, 9, 10
2. Explain
what world trade means. What is the role of the WTO and economic communities in
encouraging free trade? What is protectionism? Explain import quotas,
embargoes, and tariffs.

5. What
are a monopoly, an oligopoly, monopolistic competition, and pure competition?

7. What do
marketers mean when they refer to technological and sociocultural environments?
Why do they need to understand these environments in a global marketplace?

9. How is
a firm’s level of commitment related to its level of control in a foreign
market? Describe the four levels of involvement that are options for a firm:
exporting, contractual agreements, strategic alliances, and direct investment.

Chapter 4
(page 125) Questions 2, 3, 5, 9, 10
2. What is
data mining? How is it used by marketers?

3. What
are the steps in the marketing research process? Why is defining the problem to
be researched so important to ultimate success with the research project?

4. What
techniques are used to gather data in exploratory research? How can exploratory
research be useful to marketers?

5. What
are some advantages and disadvantages of telephone interviews, mail
questionnaires, face- to- face inter-views, and online interviews?

9. What is
a cookie? What ethical and privacy issues are related to cookies?

10. What
important issues must researchers consider when planning to collect their data
online?