Create the Value: Market Segmentation Analysis and a Value Proposition

Create the Value: Market Segmentation Analysis and a Value
Proposition

Please check out the link below for the detail requirement

MKTG522_-_Week_3_assignment_IN_DOC_SHARE.docx

Your company has decided to
explore the possibility of developing a new retail brand aimed at a specific
target market. Please prepare a report that would form the basis of a planning
discussion with your senior marketing managers.  The term retail brand refers to a retail store
concept, as opposed to a manufacturer’s product or service brand – the retail
company is the brand  – like Target, GAP
or Victoria’s Secret.

Your report should include a
detailed analysis of a potential market segment and a description of the
proposed value proposition. Your report should be about 1,000–1,250 words and
include a minimum of three references. Please use the APA format for your paper
and references. Please include the following sections: