Market logistics Market logistics is a critical component of successful marketing strategy and a maj

Market logistics

Market logistics is a critical
component of successful marketing strategy and a major cost element for company
operations The goal of market logistics is to provide a targeted level of
customer services at the least cost I need to assume I work for a large
department store that operates 275 department stores across the US As today’s
staff meeting the Chief Financial Officer asked whey the Marketing Department
just doesn’t use the least expensive option for each of the logistics
activities (order processing) warehousing, inventory, and transportation)
Assume my company wants to provide a high level of customer service I need to
briefly explain the relationship of the costs of the different logistics
activities (for example, if I try to lower warehousing costs, what does that do
for the order processing transportation , and inventory costs?)