Marketing a new product

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Put yourself in the position of marketer who wants to market a new
product or service. Create a PowerPoint presentation to explain to
potential investors how the new product or service will be marketed with
a focus on the segmentation, targeting, and positioning (STP)
strategies.

Be sure to cover the following:

  • The big picture; why the STP approach is appropriate
  • How the market may be segmented
  • Targeting plans; market attractiveness
  • Positioning strategy utilizing the 4Ps of marketing

Your PowerPoint presentation must be 10-15 slides (does not
include title, reference slides), well-written speaker notes,
informative graphics, and formatted according APA Requirements.
Include your text and at least two references to credible sources
outside of the course and its required readings/ media.