The product and the celebrity endorsing it


Week 6


Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” (you can also view the PDF here), on the use of celebrity endorsements in the competition between Nike and Under Armour.

Think about a time when a celebrity endorsement influenced you to buy
a product in the last five years. In the discussion thread, describe
the following:

1. The product and the celebrity endorsing it

2. How the endorsement influenced your decision to buy the product


In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.

1. What is the role of the individual in the article or video?

2. What keys to success did the leader describe?

3. What are your thoughts on the leader’s response? How you could implement their thinking in your own career?