You have been assigned the task of purchasing media for your client’s
advertising campaign. In a two to four-page paper, discuss the steps you
would use in determining how you would select a media venue. Describe
each of the five W’s for your media planning. Describe the three most
important rules of media buying and why they apply to your client.
- Must be two to four double-spaced pages in length (excluding the
title and reference pages) and formatted according to APA style as
outlined in the Ashford Writing Center.
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least two scholarly sources in addition to the course text.