week 3 assiOMM615: Strategies: Marketing/Advertising/Public Relations/Discussion, marketing homework help

Media Buying

You have been assigned the task of purchasing media for your client’s
advertising campaign. In a two to four-page paper, discuss the steps you
would use in determining how you would select a media venue. Describe
each of the five W’s for your media planning. Describe the three most
important rules of media buying and why they apply to your client. 

The paper

  • Must be two to four double-spaced pages in length (excluding the
    title and reference pages) and formatted according to APA style as
    outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.