For this project you will define a marketing problem for Santa Monica College (or another organization or your choice). This could, for example, be a problem related to: increasing retention of students (or employees), attracting more students (or employees), the challenge of competition from other community colleges (or companies), providing better service at the bookstore or counseling center, maintaining or enhancing a certain image, etc. You will then plan the research design that will address the problem.

Part 1, Step 1: Exploratory Research

Develop and conduct exploratory research to help define and refine the problem. You may use any one or more of the exploratory research techniques that we have discussed, including:

– Reviewing secondary data – Using the case study method

– Conducting a focus group interview – Using informal experience surveys

– Conducting in-depth interviews – Using projective techniques

In one full page (double-spaced), 1) describe your exploratory research efforts, 2) the results (what you discovered) and, 3) your definition of the marketing problem.

Please attach or include on a separate page one or more of the following as applicable, and a description of the audience for your exploratory research:

– focus group moderator’s guide that you used; description of the group

– interview questions

– detail of projective techniques used

– citation of secondary research sources

– description of case study situation or organization

Part 1, Step 1 is just the exploratory section where you determine the marketing problem. Step 2 is developing the research design, but does not require actually “conducting” it (although you may if you choose).

Part 1, Step 2: Develop the Research Design

On a separate page, you will develop your research design for the marketing problem. Include the purpose of your research and be specific as to the methods and techniques that you would use. Remember, there is no “best’ research design, and you can choose among many alternatives to solve a problem. Indicate specifically both the type of research you would implement and how you would implement it.

Part 2: Explain one or more ways in which you might use the material that you’ve learned in this course in your personal and professional life.

Part 1 should be a minimum of 3 pages, not to exceed 5 pages.

Required Format:

· Double spacing

· 12 point Times New Roman font

· Save in Microsoft Word or Rich Text Format

I have uploaded an additional sample of the project to better know how the assignment should be done.

question 1 

Of the seven varieties of critical methods, which are used in chapter six? Specifically, what does the study in chapter six do that enacts the method or methods it claims to use?

question 2

The tragic events described by this criticism occurred several years ago. Update the study in chapter six by pointing to more recent events which the public understood through personalization. Did the paradoxes occur in these more recent events as well?

question 3

Of the seven varieties of critical methods, which are used in chapter seven? Specifically, what does this study do that enacts the method or methods it claims to use?

question 4 

Your reactions to the sixth chapter may depend on your ethnicity. Do your reactions to chapter eight depend on your gender? Do they depend as much, or less, or more? What does your answer tell us about how the reader approaches criticism, and what the critic must do to anticipate the reader?

question 5

How much can you get out of a criticism if you have not personally experienced the text that is being critiqued? You may or may not have seen this film. But you are likely not to have experienced the public reactions to the house fires described in Chapter 5. What does a criticism need to do to reach readers who are unfamiliar with the text being studied?

Research Bank of America on its own website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a six to eight (6-8) page paper in which you:

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.

Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

• Identify various levels and types of strategy in a firm.
• Use technology and information resources to research issues in business administration.
• Write clearly and concisely about business administration using proper writing mechanics.

Write a 700- to 1,050-word paper that describes employment law as it relates to the security field. Include the following in your paper:

• Elements of employment law that affect recruitment and selection.
• The major laws in place affecting recruitment and selection and what each of them protect against.
• Differences between legal and ethical considerations in hiring practices.
• Explain the ramifications to a company of accurate or inaccurate employment decisions.

Format your paper in accordance with APA guidelines.