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personal branding is an essential element for marketing yourself and the skills that make you successful. According to Khedher (2014), “Individuals involved in personal branding develop their human capital by investing in continuous learning; enhance their social capital through visibility and notoriety and access to financial success and economic profitability.” 

Personal branding allows you to stand out from the crowd by projecting a positive image, behavior and actions. Prior to beginning this assignment, please review the video below and reflect on your personal experiences. Think about the most professional person (fictional or real) that you know. What characteristics make them stand out? After completing these tasks, you must write a personal brand statement. 

Corporate Branding link

Assignment Guidelines Length: Minimum of 3 paragraphs (1 paragraph brand statement & 2 paragraphs outlining how the personal brand can guide your career goals) Format: Times New Roman, font size 12 Mechanics: APA Style (6th Edition). Must include a cover page and reference page

Minimum of 250 words with at least 2 peer review reference in APA format

 Uninsured patients can impact the financial status of a health care organization. What are the ethical implications of distributing scarce resources? How do you balance the cost of business versus the quality of care in order to ensure all patients are treated fairly and receive the care that they need?  

Compare vulnerable populations. Describe an example of one of these groups in the United States or from another country. Explain why the population is designated as “vulnerable.” Include the number of individuals belonging to this group and the specific challenges or issues involved. Discuss why these populations are unable to advocate for themselves, the ethical issues that must be considered when working with these groups, and how nursing advocacy would be beneficial.