M4A2: Expected Value and Consumer Choices

(All Articles are attached. They must be used and TurnItIn is used to check all papers.)

 

Consumers’ choices are prey to subtle discrepancies that arise in cognitive accounting. Learning how and when you are prey to these discrepancies is an important step in improving your decision making.

As the readings for this module demonstrate, people value gains and losses differently under different scenarios. For example, contestants in a game show might choose a guaranteed $10 prize over a 50 percent chance of winning $20 despite the fact that the expected values are the same.

Using the readings for this module, the Argosy University online library resources, and the Internet, address the following:

  • What is mental accounting and how does it impact consumer decision making?
  • How might a company take advantage of consumers’ mental accounting? Give examples.
  • As a marketer, how might you frame certain decisions to benefit from the disparities that arise in one’s cognitive accounting?
  • As a consumer, how would you avoid the pitfalls posed by the inequalities of one’s cognitive accounting?

Write a 3–5-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.

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Assignment 2 Grading Criteria
Maximum Points

Examined the concept of mental accounting and how it impacts consumer decision making.

20

Adequately described how a company can take advantage of consumers’ mental accounting, providing appropriate examples.

24

As a marketer, explained how certain decisions might be framed to benefit from the disparities that arise in one’s cognitive accounting. As a consumer, explained how to avoid the pitfalls posed by the inequalities of one’s cognitive accounting.

36

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

20
Total:
100

for vinben only

your article is “Flacking for Big Pharma”

 

Find an article using the University Library or in the Electronic Reserve Readings that discusses unethical business research conduct that has resulted in individuals or a firm being convicted, or at least tried for, this conduct. Some examples include the following:10

 

 

·         Asking inappropriate questions

·         Skewing research results

·         Failing to maintain participants’ confidential information

·         Using participant information for unintended purposes such as selling goods or services

 

Summarize the article you researched.

 

Write a 450-word paper in which you address the following questions:

 

·         What unethical research behavior was involved?

·         Who were the injured parties?

·         How has the unethical behavior affected the organization, the individual, and society?

·         How could the unethical behavior be avoided or resolved?

 

Format your paper consistent with APA guidelines.

use lexis advance tax to answer the following questions/

a. What is the frequency and update schedule for the IRS Chief Counsel Advice?

daimler ag is a globally leading producer of premium passenger cars and the largest manufacturer of commercial vehicles in the world/

Required:
1. Record summary journal entries related to bad debts for the current year. Ignore the currency translations and other changes.
2. If Daimler had written off an additional  10 million of trade receivables during the period, how would net receivables and net earnings have been affected? Explain.

jeter corporation purchases 80 of the outstanding stock of super company for 275000 on july 1 2011/

Required
1. Prepare a value analysis and a determination and distribution of excess schedule for the investment.
2. Prepare the 2011 consolidated worksheet. Include columns for the eliminations and adjustments, the consolidated income statement, the NCI, the controlling retained earnings, and the consolidated balance sheet. Prepare supporting income distribution schedules as well.
3. Prepare the 2011 consolidated statements, including the income statement, retained earnings statement, and balance sheet.

what is inertia?

what is inertia?

bayly corporation owns and operates a successful chain of retail pipe and tobacco

Additional information
1. Over the past three years, the company profits have averaged $750,000 before depreciation, amortization, and income taxes. This average is expected to continue in future years.
2. The company operates solely in Saskatchewan.
3. Total salaries paid in 20X1 amounted to $400,000, of which $300,000 related directly to manufacturing and $100,000 was for management.
4. All fixed assets were used for manufacturing purposes.
5. The patent on a special pipe filter has 10 years of legal life remaining.
6. Inventory shows a cost of $700,000.However, the company has indicated that the actual cost was $800,000, as the company intentionally lowered its inventory to reduce taxes.
7. The fair market values of other assets are as follows:
Land
$200,000
Building
700,000
Equipment
600,000
Patent
300,000
Goodwill
400,000
8. The UCC of the depreciable assets is as follows:
Class 3
$150,000
Class 43
300,000
Class 44

in tennessee at common law unlicensed contractors had no right to recover anything on their contracts the co/

Suppose that McNatt had held a valid contractor’s license when he entered into the contract with Vestal but that the license had expired while he was overseeing the construction of Henderson Villa. Would the result in that case have been different? Explain.

on january 1 2013 sculptor ltd acquired all the share capital cum div of virgo ltd giving in exchange 50000 shares in sculptor

The recorded amounts of Virgo identifiable assets and liabilities at the acquisition date were equal to their fair values. Virgo had not recorded an internally developed trademark. Sculptor valued this at $20,000. It was assumed to have a four-year life.
The tax rate is 30%.
Required
Prepare the consolidated statement of financial position as at December 31, 2013.

Scenario Consider the following scenario for your action paper this week. Be sure to reference the resources included in the Capella…

Scenario Consider the following scenario for your action paper this week. Be sure to reference the resources included in the Capella MBA Reader and elsewhere, in your own research. Your business is a chain of retail uniform shops. Although you hope to sell to many professions, such as doctors, nurses, mechanics, food service workers, and ministers, your primary customers are police, firefighters, and other public safety agencies. Because having multiple locations benefits your cost structure (for example, you pay lower rent, buying the uniforms from wholesalers, et cetera), you plan to open 12 stores within a four-week period in August. All of the locations will be in the Los Angeles metro area. Your structure includes the 12 shops, each with a manager, assistant manager, and hourly employees, and a corporate staff that includes three district managers and a group of corporate executives and leaders. You expect each store to bring in roughly the same amount of revenue, except for the two stores in the downtown area. One of these is near police and fire headquarters and several major hospitals and provides a large number of specialized uniforms. The other higher-volume location is near the police and fire training academies and provides uniforms to all of the new recruits. The volume of these two stores is almost four times the average of the other stores, which typically have a wider range of uniforms demanded by a wider variety of customers. The average store is about 4,500 square feet, including a series of fitting rooms, a sales floor with mannequin displays, a self-service automated order station where customers can enter their previous order number and modify it to place their own order, a tailor workshop, and a storage area. You have decided to be a traditional C corporation under the name Uniforms-R-Us, Inc. You know that the police and fire customers are key, but there is strong competition that has been active in the area for about 15 years. You are also aware that the public is divided in the way it sees these public safety personnel. To some, they are heroes; to others, they are feared as oppressors. In recent incidents, the police were accused of acting in an overtly brutal way and some fire officials were indicted in a kickback scheme on fire inspections. You recognize that your new company should play a significant role in making the safety personnel and the public more comfortable with each other, and you write that into your mission statement. A key relationship for you is the relationship you have with the largest local bank. You are preparing to meet with them to finalize your initial loan and a line of credit for the business. The bank has insisted that your presentation consist primarily of how the organization will be managed—because, according to the bank, no matter how good the idea or how optimistic the financials, it all really comes down to is management. The bank representatives ask for the specific plans, as well as your systems for guiding the corporation and making decisions (with the understanding that you may not always be there). They are also concerned about the tense relationship between the community and your primary customers. Finally, they want to know when you are planning to complete your major goals and what your long-term plans are. Action Paper Components Include the following information in your paper: Leadership, organization, and management strategies: •Write a mission statement for the business and briefly describe the desired culture. •Outline the qualifications for the principals and key employees. What types of people are you seeking and why? What are their management styles and leadership competencies? How do their qualifications match the mission, management structure, culture, and other components of the business? •Outline the positions for a board of directors. •Nominate a board of advisors. •Describe an appropriate decision-making process that supports effective collaboration. •Explain the process for incorporating new members into the business (hiring, training, motivating, et cetera) and for using consultants or specialists. •Develop an organizational chart, based on the structure in the scenario, that illustrates communication flow and how it will encourage collaboration and teaming. Social responsibility, community involvement, and ethics: •Set the social-responsibility goals and analyze how they enable the company to effectively interact with multiple cultures and ethical systems. •Outline company policies regarding social responsibility. •Identify and describe the ethical and legal principles included in the policies. •Analyze how ethical behavior influences the organization and surrounding society. •Outline the company’s community activities and describe how its community involvement reflects its ability to operate in varied cultures and economic environments. Business development and exit strategies: •Outline the company’s long-term goals. •Describe an appropriate growth strategy. •List a set of appropriate general milestones. •Specify an exit plan. Be as specific as possible to inform investors and stakeholders how they will be rewarded