What are the major challenges that the company is facing now, and will face in the future and what steps should be taken now to cope with these challenges?
Has the economic recession affected them? In what way? What are their responses to it?
You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.
Imagination and creativity combined with solid marketing concepts will be the basic framework for your report. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market, with your help and guidance.
Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course. The competed sections of the marketing plan will be submitted in theDropbox for each module. Use each of the outline items as headers/ subheads for your analysis. Be concise and apply each of the appropriate concepts to the WBC scenario.
Marketing Planning Guide
Section 1 – The Environment (Module 1)
Introduction to MarketingThe Marketing MixThe Marketing EnvironmentMarketing and its relationship with other functional areas of businessStrategic MarketingPlanning ProcessStrategyOrganizational LevelsGoals and ObjectivesPlanning GapEthics in Marketing
You will create a complete Marketing Plan by the end of the course. You will write the first section of the Marketing Plan for this assignment. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 1 – The Environment (Module 1).
Over the span of the course, you will gather information from a number of probable sources. Some of the sources may include, but are not limited to, the Internet, public libraries, business magazines, newspapers, the Harvard Business Review, the Wall Street Journal, annual reports, consultant/industry analyst reports, databases, Department of Commerce publications, Temple and other university libraries, trade and academic journals, Moody’s, Value Line, etc.
You may be surprised and overwhelmed by the volume of information that is available for many topics, though you may have to do some “detective work” to locate them.
You may find Web sites such as Hoovers.com and Lexis-Nexis extremely helpful.
Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.
Assignment 2: Unhealthy Lunches
Drive-In Don’s fast food restaurant sells the most delicious burgers in town at the most affordable price. Elementary and high schools in the vicinity have contracted with the restaurant to serve burgers during lunch hour. However, the county health department’s one-year study shows that children from these schools have the highest cholesterol, are the most obese, and are the least active.
George and Mary’s son, Randall, 12, attends one of the schools where Drive-In Don’s foods are served. He suffers from extreme obesity and high cholesterol and runs the risk of diabetes.
George and Mary have sued Drive-In Don’s and the school, alleging that Drive-In Don’s is engaging in illegal deceptive advertising of its foods and is not truthful to customers. Further, the lawsuit states that the restaurant purposely fails to provide consumers details of the ingredients of its food products.
Research consumer protection laws and regulations, using your textbook, the Argosy University online library resources, and the Internet. Based on the facts of the case and research, write an analytical paper (approximately 4-5 pages). In the paper, respond to the following questions:
Write a 4-5-page paper in Word format. Apply APA standards for writing style to your work.
Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.
By Wednesday, September 4, 2013, deliver your assignment to the M4: Assignment 2 Dropbox.
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Maximum Points
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| Evaluated and explained the legal and ethical aspects of the case. |
35
|
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| Determined and explained the role administrative agencies may play in this case. |
35
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| Applied the legal principles to the facts to describe potential outcomes |
15
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| Supported statements with reasons and research. |
10
|
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| Applied APA standards for editorial style, expression of ideas, and format of text, citations, and references. |
5
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| Total: |
100
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“Are Writing Deficiencies Creating a Lost Generation of Business Writers?” Write a 250-500-word summary of the article.
writing an effective summary presented make sure to include a discussion of the research problem, questions, methold findings and immplication discussed by the authors.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required and Double spaced need back by 4pm chicago time.
THIS PAPER WILL BE REVIEW FOR PARAPHRASING….
Assignment due by 4pm est 12/7, this assignment will be a big part of my grade for this semester. I really really need quality work of substance that will get an A.
Why and how did Japan succeed in keeping Europeans largely away from its territory in the seventeenth century?
Give some examples of safe and unsafe acts. Briefly explain each.
Your response must be at least 75 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
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| Unit 3 Individual Project | |
| Deliverable Length: | 3-4 pages not including references |
| Details: |
For your Individual Project assignment, you will compare and contrast a work of art in a specific classification (Renaissance or Gothic) appearing on a WEBSITE with a work of art in your TEXTBOOK of the same classification. You can choose either two Renaissance paintings, two Renaissance sculptures, or two Gothic Cathedrals to discuss (two works in total). You may not discuss works that you have already discussed in another assignment.
1. To begin your project, explore the following websites classifications for your individual essay.
A. Visit the following Web sites to review Renaissance art. Links to these Web sites are available through the unit Resources List, in Course Materials.
OR
B. Visit these Web sites for Gothic Cathedrals. Links to these Web sites are available through the unit Resources List, in Course Materials.
2. Write the Individual Project (3–4 pages not including references):
1. What is the FORM of the work?
2. Does the work of art have SUBJECT MATTER?
3. What is the CONTENT?
4. Explain how the works of art fit into the context of the time period. Keep in mind that only art works that fit into the period of Middle Ages – Renaissance (created between 1350–1520 CE) will be accepted. Note: You are required to comply with APA style format for internal citation and a reference list. For additional information and resources on APA, visit the APA section of the Library, available under “Library Features.” For information on Macintosh Word shortcuts, click here.
Please submit your assignment. For assistance with your assignment, please use your text, Web resources, and all course materials. Please refer to the following multimedia course material(s):
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Journals are intended as a place for you to reflect on the readings and practice the process of writing, so be thoughtful and engaging, but do not worry too much about grammar and mechanics. Entries are graded as pass or fail, so make sure to write at least 3 full pages. Each entry must be three to four pages, double spaced, size twelve, Times New Roman font, and in some way related to this course.
Readings;
Plato, “The Allegory of the Cave”
Jean-Paul Sartre, “Existentialism”
MLA format
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