Non-verbal Communication.” Please respond to the following:

One of the problems with non-verbal language is that it is difficult to interpret. You are giving a presentation to your associates at work (or classmates in class) and you observe the following non-verbal behavior in your audience members.

One associate/student is writing the entire time you are talking.

One associate/student is smiling although you are talking about a serious issue.

One associate/student has his/her eyes closed.

Discuss three possible interpretations of each non-verbal behavior and analyze how each interpretation would influence the speaker’s evaluation of audience feedback/change.

You choose one and I will upload the materials for u.

Choose 1 of the following 3 questions, and answer it in a paper of no more than 1000 words. Submit that paper by  November 4 at midnight PST in the appropriate IICS515 Moodle dropbox.

4. Monday October 27 lecture

Themes: Global Media Governance and Regulation; The Internet and Digital Media

Readings: Chapter 5, “The Medium: Global Technologies and Organizations,” and Chapter 6, “The Internet”

In this lecture, we discussed the definition and history of communication rights as one element or dimension of communication policy, and used it to bring to life a subject—policy—that sometimes seems abstract and technical in nature.

In doing so, we noted the evolution from a “negative” rights view of communication rights, as expressed in Article 19 of the United Nations Universal Declaration of Human Rights in 1948, to the more “positive” definition of communication rights explained in the lecture content derived from the work of Marc Raboy (and Jeremy Shtern).

Remember that “negative” does not mean “bad” here nor “positive” good. “Negative” and “positive” rights—which are ways of thinking about all human rights, not just communication rights—are instead ways of characterizing the orientation of rights toward individuals and society. Negative rights are defined in terms of freedom from things, and positive rights in terms of freedom to have or do certain things. Both negative and positive rights derive their legitimacy from fundamental and universal consideration of what it means to be human and to be treat people as human beings.

In our case study at the end of the lecture, we then discussed how a “positive” approach to communication rights could help us better understand and perhaps act against cyberbullying.

In your paper, and in your own words, define “communication rights,” and then briefly explain the evolution from the negative to the positive rights approach to communication rights.

Once you have done that, and with reference to the cyberbullying pamphlet from the Canadian government attached to your lecture notes, demonstrate how a “positive” rights approach to communication rights can help us better understand and prevent cyberbullying. In other words, what are the limitations of approaching cyberbullying from a “negative” rights perspective, and what does a “positive” approach to communication rights do to help us understand and perhaps act against cyberbullying?

Cyberbullying is a problem in international communication that affects many, especially vulnerable teenagers, as illustrated in the case of the late Amanda Todd (from British Columbia).

You do not need to use the McPhail chapter here, as it is not directly relevant to this question. Rather, draw on the lecture notes and the podcast as your sources here.

5. Wednesday October 29 lecture

Themes: Global Media Case Study in Media and the Arab World; Orientalism

Readings: Said, Edward (1978). Introduction and Chapter 1, “The Scope of Orientalism.” Orientalism and Chapter 13, “Arab Media and the Al Jazeera Effect”

Explain, in your own words, Edward Said’s concept of Orientalism and the idea that supports it, Michel Foucault’s concept of power/knowledge. As you do so, reflect on how and why understanding Orientalism can help all of us to better relate to the Middle East today.

6. Monday November 3 lecture

Themes: Global Media Case Study and Asia; International Communication Theory from An Asian Perspective

Readings: Chapter 14, “Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia” and Chen, Guo-Ming, “Asian Communication Studies: What and Where to Now”

Describe, in your own words, the major ideas that define the Asian approach to communication outlined in the article, “Asian Communication Studies.” As you do, discuss how and why this Asian approach differs from the general Western orientation to communication outlined in the lecture, and what benefits such an Asian approach might thus offer us as we study communication.

For this paper, you will do internet research on the gender issue in another country.  Do a thorough search and write a 2- to 3-page analysis, plus a list of sources, that contains an overview of the roles of men and women in the society, their historical development, relevant statistics, and how any problems related to gender are being addressed in the society.

Scenario:

A specialty memory chip manufacturer is located in Southern California with manufacturing plants located in the United States, Europe, Singapore, and Japan. Additionally, it has branch sales offices located in major metropolitan areas across the globe. The market for its six key products included original equipment manufacturers of personal computers, cellular telephone manufacturers, electronics distributors, and government organizations. The market environment for its products is extremely volatile with fluctuating demand and rapidly changing prices. The company uses short-term contracts (less than 1 month) and spot pricing for irregular customers. Internally, the operation is capital-intensive with depreciation running approximately $1.2 million per day (depreciation has an impact on revenue streams). The 6 key products had further specialized components, making the possible line mix total 24 distinct products. Further, the manufacturing process required high manufacturing lead times and various product yields. In the high technology memory arena, product life cycles were dramatically shortened because of rapid obsolescence. To coordinate the manufacturing activity, the company has an established process and system that helped optimize resource utilization, improve shop floor efficiencies, and manage customer demand.

The company is experiencing 10–15% growth in revenues and volume, primarily tied to increased worldwide demand, product type, and market variables. Most significantly, the company received a major preorder for a new cellular phone memory chip that is scheduled to come out in 3 months. This preorder is scaled for up to 10 million units, and management is concerned that the existing process and system may not be suitably optimized for this order. Additionally, the forecast in sales figures for all six key product lines is higher than it has been in the past. With the increase in volume, management is concerned about the quality management process as well—can the existing processes maintain the highest degree of quality needed? 

As a new member of the production planning management staff, you will be expected to help develop strategies to support the expanded growth plans. Your team faces several fundamental issues. First, are the individual plant layouts conducive to the expanded growth expected by the company? Second, are individual plant layouts optimized for the most efficient performance and lowest cost? Third, is the existing supply chain interaction among all the various components optimized in the same manner individual layouts are expected to be optimized? Finally, your group must consider capacity planning and workflow to ensure the company can meet its contractual obligations with the maximum revenue and profitability. It currently uses information systems developed by the company to conduct production planning. You believe that a fully integrated enterprise resource planning tool or specific production planning software would better suit the company in light of its upcoming increase in production. 

Using course materials and other resources, research and identify potential software applications with consideration for the following:

1) Should the company use an ERP package or specific manufacturing production planning utilities?
2) What are the advantages and disadvantages of each course of action?
3) Identify the candidate pool of software you considered for selection, select a single product, and justify your reasoning. Some of those for consideration may include the following: SAP, i2, Seibel, and SAS for the larger ERP/CRM/SCM vendors. Alternatively, Production Scheduling, RSS Solutions, Preactor International, or others.

Individual Project Rubric