If an organization knows what influences its potential customers to buy, they can make effective marketing campaigns to meet the needs of those customers. Provide two things that you believe influences consumers to buy. How would you, as a marketer, focus on these influences to increase sales?

Abjar Transport Company

In 2011, Samir Khaldoun, after receiving an MBA degree from a leading university in the United States, returned to Jeddah, Saudi Arabia, where his family has extensive business holdings. Samir’s first assignment was to stabilize and develop a newly formed, family-owned transport company—Abjar Transport. An immediate problem Samir faces is the determination of the number of trucks needed to handle the forecasted freight volume. Before now, trucks were added to the fleet on an “asneeded” basis, without comprehensive capacity planning. This approach has created problems of driver recruitment, truck service and maintenance, and excessive demurrage (i.e., port fees) because of delays at unloading docks and retention of cargo containers.

Samir forecasts that Abjar’s freight volume should average 160,000 tons per month, with a standard deviation of 30,000 tons. Freight is unloaded on a uniform basis throughout the month. Based on past experience, the amount handled per month is assumed to be normally distributed. After extensive investigation, Samir concludes that the fleet should be standardized to 40-foot Mercedes 2624 2 * 4 tractor-trailer rigs, which are each suitable for carrying two 20-foot containers, or one 40-foot container cargo capacity is approximately 60 tons per rig. Each tractor-trailer unit is estimated to cost 240,000 riyals. Moreover, they must meet Saudi Arabian specifications—double cooling fans, oversized radiators, and special high-temperature tires. Historical evidence suggests that these Mercedes rigs will operate 96% of the time.

Approximately 25% of the freight handled by these tractor-trailer rigs is containerized in container lengths of 20, 30, and 40 feet. (The balance of the freight—75%—is not containerized.) The 20-foot containers hold approximately 20 tons of cargo, the 30-foot containers hold 45 tons, and the 40-foot containers hold 60 tons of freight. Approximately 60% of the containerized freight is shipped in 40-foot units, 20% is shipped in 30-foot units, and 20% is transported in 20-foot units. Abjar Transport picks up freight at the dock and delivers it directly to customers or to warehouses for later delivery. Based on his study of truck routing and scheduling patterns, Samir concludes that each rig should pick up freight at the dock three times each day.

Discussion Questions

1. How many tractor-trailer rigs should make up the Abjar Transport fleet?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The list already reserved with other student, so you can choose other topic from the attachment .

Machiavelli Paper Topics – Reserved

1. Natural & Divine Law – Daniela
2. Cold War – Thanasis
3. Love & Fear in Leadership – Adanna
4. WWII – Tash
5. Lorenzo de’Medici – Gabrielle
6. Principalities – Omar
7. Aristotle – Kaitlyn
8. Machiavelli Leadership – Melissa
9. Art of War – Shannon
10. Renaissance – Ben
11. Feudalism – Adriana
12. Emperor Maximilian – Denisse
13. Remedy & Disease – Brandon
14. Humanist Revival – Julia
15. Leonardo da’Vinci – Keefer
16. City-State System – Ashley
17. Plato – Rubi
18. FDIC – Anthony
19. Mercenaries – Craig
20. Despotism – Skylar

Read “The Prince” and Answer all “Machiavelli Chapter Questions” in complete sentence. Due 4/29 Wednsday

The first part is “Machiavelli Introduction with Thesis & References” Due 5/3 Sunday.

The second part is the complete research paper. It’s due 5/10. This paper should be 5 pages (minimum and maximum) and not including the title and reference pages.