Need to pick a Governance, Regulatory, or Compliance (GRC) topic and develop a policy related to that topic. Make sure your policy:

• Can be enforceable. Don’t create a policy that cannot be enforced.
• Does not need to be constantly updated. Policies are relatively static (similar to the US Constitution).
• Does not mix standards, procedures, or guidelines.

Your policy should contain (at a minimum) the following:

• Overview
• Policy creation date / policy implementation date / policy review date
• Purpose
• Scope
• Actual content of the policy
• Reference any related standards, policies, or processes
• Definition and terms

Please see SANS for example policies:

https://www.sans.org/security-resources/policies/g…

4-5 Pages is enough.

This part of your Marketplace Live simulation assignment is individual. You will present the content to your team members and determine an appropriate digital marketing plan to include in your Marketing Plan assignment.

At this point, your team has developed a Marketing Plan to support your marketing division and justify an additional capital investment from corporate headquarters to move forward. Digital marketing is a critical part of marketing strategies today because of the prevalence of social media and other web-based technologies, online media outlets, and mobile Internet and applications.

Based on the current position of your new division in the simulation and your goals for coming quarters analyze the market research data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:

1. Digital marketing options for your division: Discuss the decision to shift all or a portion of your division’s promotional budget in the simulation to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.
2. Digital media impact: How would the addition of digital media options influence your division’s overall promotional plan?
3. Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each based on your division’s goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.
4. Monitor digital media: How will you monitor effectiveness and adjust your strategy based on your division’s goals?

You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.

Submit your individual report to the assignment drop box, and then post your report to your CLC team forum for your group to review. Review the reports of the rest of your team and, as a group, discuss your individual plans to create the final digital marketing section to be included in your group’s Final Report due in Topic 8.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.

____________________________________________________________________________________________________________________

1 Unsatisfactory 0.00% 2 Less than Satisfactory 74.00% 3 Satisfactory 79.00% 4 Good 87.00% 5 Excellent 100.00% 70.0 %Content 20.0 %Digital Marketing Option (1.2: Leverage digital marketing strategies to promote organizational growth.) No digital marketing option for the division is present. The digital marketing options for the division are included, but lack detail or are incomplete. The digital marketing options for the division include some details on the decision to shift to digital marketing. There is mention of additional factors that were considered in the decision. The digital marketing options for the division include a detailed description on the decision to shift to digital marketing. The additional factors that were considered in the decision are included with some reasoning to support your decisions. The digital marketing options for your division include a comprehensive description on the decision to shift to digital marketing. The additional factors that were considered in the decision are included with detailed reasoning that supports your decisions. 10.0 %Digital Media Impact The marketing plan does not include the digital media impact on the promotional plan. The marketing plan includes the digital media impact on the promotional plan, but lacks detail or is incomplete. The marketing plan includes the digital media impact on the promotional plan. The marketing plan includes a detailed description for the digital media impact on the overall promotional plan. The marketing plan includes a comprehensive description for the digital media impact and its influence on the overall promotional plan. 15.0 %Digital Media Types and Options No digital media types and options are present. The digital media types and options are included, but lack details or are incomplete. The digital media types and options are included. There is mention of specific social media platforms used to target the identified market. The digital media types and options are included. There are details on specific social media platforms relating to division goals. Real-world data is included in the description. The digital media types and options are included. There are clear details on specific social media platforms relating to division goals. Real-world data is included to support the digital media option selected for the division. 10.0 %Monitor Digital Media No methods for monitoring digital media are included. There is some mention of methods for monitoring digital media, but they lack details or are incomplete. Methods for monitoring digital media are included with some details on effectiveness and strategy to meet division goals. Methods for monitoring digital media are included with details on effectiveness and strategy to meet division goals. There is some mention of a plan for modification when necessary. Methods for monitoring digital media are included with clear details on effectiveness and strategy to meet division goals. There is a clear plan for modifications when necessary. 15.0 %Methods of Marketing and Consumer Research (2.4: Analyze markets and consumer data to inform marketing strategy.) No methods of marketing and consumer research are included. There is little or no evidence of marketing and consumer research. The plan includes evidence of relevant marketing and consumer research. There is a minimum of three resources included. The plan includes evidence of relevant and quality marketing and consumer research. There are more than three current resources validating the digital marketing decisions included in the plan. The plan includes evidence of relevant, current, and quality research. The description analyzes marketing and consumer research to thoroughly validate digital marketing decisions for the plan. 20.0 %Mechanics 20.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use) Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied. Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. Writer is clearly in command of standard, written, academic English. 10.0 %Format 5.0 %Paper Format (use of appropriate style for the major and assignment) Template is not used appropriately or documentation format is rarely followed correctly. Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent. Appropriate template is used. Formatting is correct, although some minor errors may be present. Appropriate template is fully used. There are virtually no errors in formatting style. All format elements are correct. 5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) Sources are not documented. Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. Sources are documented, as appropriate to assignment and style, and format is mostly correct. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. 100 %Total Weightage

I Have attached a file with everything on it.

*please read all instructions

-word count: 400-800

-you can pick the issue to discuss

Overview

In a democracy, collective action and speaking out matter. Consider an issue that you care deeply about – one on which you have an opinion. It can be a social or political issue, a health issue, a current events-related issue, or anything else you feel passionate about that concerns the public. Write an op-ed piece on the social issue or problem about which you are passionate. You may pick any aspect of the issue that reflects your personal values, interests, or experiences.

Learning Goals

• Foster critical thinking about real-world issues related to personal values and concerns
• Learn about op-eds as a venue for engaging and transforming public debate
• Practice effective communication and persuasive writing skills for a public audience
• Gather and use evidence and reasoned arguments to support your opinions and call others to action
• Examine how collective action can be used to transform a real world issue

Communicating with the Public through Op-ed’s

“Op-ed” refers to the page of a traditional newspaper that is located “opposite to the editorial page” [commonly misinterpreted as, “opinion-editorial”]. It operates as a complement to the news organization’s own editorial positions. Though it originated with newspapers, “op-eds” appear now on blogs, news websites, and over-the-air, and online broadcasts.

• Op-ed’s are designed to be persuasive. The writer offers a unique, focused look at the subject, often using both logical and emotional appeals to persuade readers. They are personal, “first-person”, not “third person,” pieces of writing. Embrace your own personal experience and writing style and make your “personal voice” a “public voice.” Take seriously the challenge of adding something new to the public conversation, something you would like to have people read.
• An op-ed does not simply describe a situation; it is your opinion about how to improve matters. You need to offer concrete recommendations which use collective action to address the situation. How exactly should your state protect its environment, or the White House change its foreign policy, or parents choose healthier foods for their children? You need to do more than call for “more research” or suggest that opposing parties work out their differences.
• The best op-ed pieces are good pieces of writing — they are succinct, clear, informative, engaging and often moving or inspiring. As in all good writing, try to “show rather than tell” — e.g., by bringing in examples that will bring your argument to life.
• Some published examples:
  • Bruni, F. (2017, Sept 2). The Real Campus Scourge – Loneliness The New York Times.pdf
  • Finkelstein, J. (2013, December 23). Whose responsibility is it anyway? A new approach to fighting cyberbullying (Links to an external site.) (Links to an external site.)Links to an external site..Huffington Post. (This op-ed is by a student)

Instructions for Writing your Op-Ed

• Consider:
  • Who is your target audience — UW first-year students, all students on campus, UW officials, members of a community, the world-at-large, etc.?
  • What do they need to know
  • What are the compelling arguments that they will hear from you
  • What information will help them see your point
  • What appeals will be most persuasive (personal story, case study, statistics, dollars, ethics, guilt, etc.)
• Write, including all of these required elements:
  • Clearly stated opinion. Provide a single main idea that takes a stance. Ex: Despite efforts in recent years, the UW-Madison has not done enough to respond to the negative effects of climate change nor followed-through on adequate measures to reduce our campus’s “carbon footprint.”
  • Be succinct. Focus your writing so the op-ed is between 400 and 800 words.
  • Provide a “good lead” that grabs the reader’s attention. Have a strong first sentence. Ex: As a first generation American, I know the sacrifices my parents made to see that future generations in our family would have access to healthy and safe environments — are we at UW thinking about the health and safety of future generations of Badgers?”
  • Acknowledge an opposing viewpoint — for you to refute. Ex: Officials with the UW’s Office of Sustainability claim they have gone “above and beyond” what similar campuses have done to address climate change – with programs like “We Conserve.”
  • Use evidence — “hard facts”, including studies, statistics, statements by experts, etc. to support your position and back up your opinion. Ex: Even some of UW’s own scientists are not convinced that academia has done enough to adequately address the complexities that climate change can introduce to communities and their stakeholders.
  • Conclude with a “call-to-action” that embodies how your vision of change could come about through collective action. Ex: In addition to your individual efforts to recycle, conserve, and live sustainably, I urge you to contact campus officials and hold them accountable for more improved efforts to save our planet!

Quick Tips for an Effective, Well-Written Op-Ed

• Be passionate and hold a wide perspective on the issue
• State your own opinion but make it relevant to a larger audience — tell readers why they should care
• Put your main point on top, don’t build to it — state it early
• Be succinct, get right to your points
• Use accessible language
• Establish the urgency or importance of the issue
• Use short sentences and paragraphs to encourage readers to keep reading. (If you read newspapers, you’ll notice this is the norm!)
• Use the personal, active voice.
  • Don’t write: “It is hoped that (or “one would hope that”) the university will…”
  • Do write: “I hope the university will…”
• Be respectful of differing positions — don’t use personal attacks or uncivil language
• Start and end “with a bang”