Media Options (3 Slide Powerpoint only)

Purpose of Assignment

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.

This is a learning team assignment, but you will only do 3 slides. The company we are using is Callaway Golf and they will be marketing a new golf driver.

Create a Microsoft® PowerPoint® presentation which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy

In 3 PowerPoint Slides W/ Detailed Speaker notes

Discuss the differences between the traditional media option and the new media option in terms of REACH– how do we use these forms of media to reach the correct audience?

You are only responsible for 3 slides. Please include detailed speaker notes and add some pics in the slides! Thanks

Discussion—Global Influences of Western Mental Illness Research

Due to the ever-evolving technology, particularly related to the Internet and cell phones, our world is becoming better and better connected across oceans, continents, and cultures. There are many benefits to this increased connectedness. However, there are some negative effects, as well. One example is the effect that Western society is having on Far Eastern societies’ expressions of certain forms of mental illnesses.

In the article “The Americanization of Mental Illness” (Watters, 2010), the author discusses how the symptoms of anorexia nervosa, an eating disorder, were different in China than in the Western countries. A psychiatrist and researcher, Dr. Sing Lee, was studying this Chinese version of the eating disorder, which did not have much in common with the Western version. The Chinese with anorexia did not seem to diet or fear becoming fat, as most in the West do. Instead, they seemed to complain mainly of bloated stomachs. In 1994, in the midst of his research, a teenage girl in Hong Kong died after fainting on a city street. The death was in the news, and reporters wrote about the death by citing the DSM from the United States. Their widespread publication of those symptoms in light of this girl’s death seems to have begun a change in how the illness is now expressed in China. Now, more individuals are developing Western-style symptoms consistent with the DSM list of criteria. It seems the Western definition has traveled to China and has begun to transform how that illness is expressed there.

Review this article at the following:

Based on your analysis of the article, the module readings, the Argosy University online library resources and the Internet, respond to the following:

  • The DSM has been developed primarily by Western psychiatrists, based on research involving Western patients. What are the possible negative outcomes of the continued spread of the DSM definitions of mental illness across the globe to other cultures?
  • What risks are involved with applying Western diagnoses to children and adolescents from non-Western cultures? Identify at least two risks, and explain the potential negative effects in detail.

Give reasons and examples in support of your answer.

Write your initial response in 300–500 words. Apply APA standards to citation of sources, including in-text citations and full references. Incorporate information from at least two academic sources to support your statements or ideas. Academic sources could include your textbook, required readings for this module, or academic journal articles found in the AU online library.

By Monday, July 28, 2014, post your response to the appropriate Discussion Area. Through Wednesday, July 30, 2014, review and comment on at least two peers’ responses. Provide a statement of clarification, a point of view with rationale, challenge a point of discussion, or draw a relationship between one or more points of the discussion. Consider commenting on the following:

  • Describe positive outcomes that may exist for the spread of the DSM definitions to other cultures, if any.
  • Evaluate the negative outcomes presented by your peers.
  • Indicate any outcomes that are unsupported by the required readings.
  • Add to your peers’ lists with ideas of your own.
  • Discuss topics related to the harm of diagnosing children and adolescents without considering cultural factors.
  • Provide interesting resources, Web sites, or references for academic research articles you found during your research. Summarize the researched information for your peers.

American Psychiatric Association (APA). (2013). Diagnostic and statistical manual of mental disorders (5th ed.). Washington, DC: Author.

Watters, E. (2010, January 10). The Americanization of mental illness. New York Times Magazine, p. 40–45. (ProQuest Document ID: 215465227) http://search.proquest.com.libproxy.edmc.edu/docview/215465227

One page analysis paper

In this assignment you will watch a video introducing a real-world example of effective B2B marketing and correlate concepts and information presented with the introductory concepts presented in the first chapter readings.

Students are to view this video prior to writing their analysis paper:

Watch VideoThe Best Example of B2B Marketing – Email Marketing by the Book

Duration: (8:54)
User: exacttarget – Added: 6/6/13

A number of marketing terms are discussed in this video including cross-channel marketing, digital medial, search-engine optimization, and the use of email as the foundation for an effective cross-channel B2B marketing strategy.

Using the example of Volvo’s B2B strategy, students are to write a 1-page analysis paper.

In this paper the student is to:

  • Discuss specifically how this marketing strategy differs from a consumer-based marketing strategy
  • Identify the unique approaches taken by the company to reach their B2B customer
  • Explore the use of cross-channel marketing techniques
  • Correlate the strategy with the value network concept presented in the chapter readings.

Professional Reflection

In this discussion, reflect on what you have learned in this course and how it relates to your professional growth and social responsibility:

  • Explain how you have professionally grown more socially responsible as a consequence of completing this course on the multidisciplinary approach.
  • Name three strengths you have developed in this course toward becoming a multidisciplinary human services professional. Why did you choose these strengths?
  • Name three areas you would like to strengthen toward becoming a multidisciplinary human services professional. Why did you choose these?
  • Summarize your professional experience with the multidisciplinary approach.

the multidisciplinary approach

  • Gathering information: You approached the problem initially by informing yourself, and collecting data and information that helped you understand the problem.
  • Synthesizing and analyzing ideas: You were able to create a clear problem statement by determining the main issue and the main client.
  • Collaborative discussion: You participated in one or more discussions involving professionals and clients, taking care to pool information and perspectives, then moving toward capturing the characteristics of an effective solution.
  • Developing recommendations to address the course of action: Now your job is to define in writing what an effective solution would look like.

Need-assistance-with-assignment

Need assistance with assignment, all specifics are in attachment. Plagiarism at 5% or less. Grammar check work as well.

Reference:

Campbell, R., Martin, C. R., & Fabos, B. (2015) Media and culture: Mass communication in a digital age (10th ed.). Boston, MA: Bedford/St. Martin’s.

Unit-3-Discussion-

The foster care and adoption systems are very complex. Advocates play an integral role in the programs from the initiation of services including post-placement or adoption. Address the following in your discussion for this unit:

  1. What role does an advocate play in the foster care system?
  2. What types of community services should be available for advocates to help the new adoptive and foster parents cope with the unique demands of being a parent?
  3. What types of support groups might be helpful for new adoptive and/or foster care parents? Find at least one support group (in your community or a national group) that might be helpful for new adoptive/foster parents and explain how this organization would be helpful.
  4. The foster care system provides training to prospective foster parents. What types of screenings and training should child welfare advocates require parents to undergo prior to a child being placed with them? Explain why you chose these types of screenings and training.

Here is the textbook that we use At Risk Youth: A Comprehensive Response for Counselors, Teachers, Psychologists, and Human Service Professionals Edition: 5th (2013) Author: J. Jeffries McWhirter, Benefict T. McWhirter, Ellen Hawley McWhirter, and Robert J. McWhirter and we looked at chapter 4 this week

Trust in Leadership: Meta-Analytic Findings, assignment help

Hello, please see the below:

  1. Download and read the article “Trust in Leadership: Meta-Analytic Findings and Implications for Research and Practice” via the following link: http://tinyurl.com/ledoqss
  2. Download and read the article “How Do You Make Effective Leaders? New Answers to an Old Puzzle” via the following link: http://tinyurl.com/k7kkj4w
  3. Navigate to the discussion thread below and respond to the following questions based on your current organization or one with which you are familiar (a different organization than the hotel selected for the HR simulation). Be sure to identify the organization in your discussion.
    1. Leader-Follower Relations.
      1. Synthesize views of leader-follower relations from classical leadership research with your own experience to articulate a personal worldview perspective.
      2. Describe the human resource management implications arising from your personal worldview perspective of leader-follower relations.
      3. Note: A synthesis is a combination of independent parts into a whole. For this section of your discussion forum, include one or more concepts from each of the two required leadership article readings, add in your personal perspective based on your understanding or experience of the leadership topic, and then provide one or more HR implications that could result from the synthesis.
    2. Integration of Faith and Learning.
      1. Review the 2.1 Devotional and Scripture reading: Read Romans chapter 12 in your Bible
      2. Describe a leader—you or one with whom you are familiar—that you would attribute as having developed good relational skills.
      3. Identify the leadership lessons that can be learned from the Scripture reading and how these might be incorporated in the workplace.
  4. Provide a detailed post that demonstrates clear, insightful critical thinking. Your initial posting should be 200-300 words long.
  5. Your initial posting is to include, at a minimum, two sources properly cited and referenced, which may be the two required reading journal articles.

Modern-Management-theory-writing-homework-help

The question is: In line with the implementation of the Affordable Care Act, how are the Contingency Theory and Resource Dependence Theory applicable to health care organizations? How can health care leaders apply strategic management to their organizations?  Support your response with a minimum of two scholarly sources.  Your initial post should be at least 300 words. 

we specifically look at how the contingency theory described in Section 2.3 and the resource dependency theory described in Section 2.4 are applicable to the healthcare organizations; how health care leaders can apply strategic management to their organizations in response to the changes brought by the Affordable Care Act.  Students are encouraged to share their own experience in healthcare with peers along with supporting materials from scholarly sources.

The healthcare environment has been increasingly complex, turbulent, and interrelated. Actual and potential opportunities and threats to a health organization’s existing market(s) must be identified and evaluated (Hitt, Ireland, & Hoskisson, 2013; Perrott, 2011).  Today’s environment requires the healthcare leader to shape the organization as a dynamic organization that can rapidly initiate and implement strategic processes and respond quickly to strategic changes in the industry or to strategic processes of competitors in as short a period of time as possible (Perrott, 2011).  Despite the fact that there is no a standardized strategic planning approach, Frates (2014) highlighted some common elements of strategic plans including a mission statement, a set of objectives, an action plan, a description of required resources, a monitoring mechanism, and an evaluation system.

Contingency Theory

Contingency theory posits that an organization’s structure depends on various aspects of its environment. These aspects, or contingencyvariables, include size, technology, geography, and degree of uncertainty (Diana & Olden, 2009). A closely related concept is the contingencyrelationship between strategy and structure, based on the idea that form follows function: Structure follows strategy. A significant change instrategy will therefore require a company to change its structure in order to successfully implement the strategy (Tompkins, 2005).

Organizations adapt to environmental changes such as the adoption of a new technology, a change in market dynamics, or new regulatorypolicies by altering their strategies. Structural changes therefore reflect changes in both the environment and organizational strategy.Managers must actively monitor the environment and be prepared to make changes in both strategy and structure. Mintzberg (1979a) arguedthat structure also influences strategy, especially in situations when the organization’s current form limits its ability to effect strategicchanges. Rumelt (1974) observed that organizations were often highly imitative of market leaders, so that often structure followed fashionmore than strategy, an idea that Mintzberg (1981) also echoed in his later writings.

Contingency theories of leadership evolved during the 1970s and 1980s as a means to understand what makes leadership effective in a groupor organization. Its focus is on the relationships between leaders’ attributes and behaviors in various situations or the environmental context(Seyranian, 2009). As environmental uncertainty increases, organizations employ strategies that may change their structural characteristics,such as the trend begun in the first decade of the 2000s for hospitals to employ physicians and health plans to purchase medical groups.Health organizations also cope with environmental uncertainty by strengthening their core technical functions and protecting their mainrevenue-generating processes. For example, the pharmaceutical industry was seriously threatened during the 2010 health reform debate bydemands for mandatory Medicare drug rebates similar to those imposed in Medicaid, as well as more liberal policies for reimporting drugsfrom other countries such as Canada. The drug manufacturing companies negotiated a deal for protection against such rebates andreimportation in exchange for an estimated $80 billion in reduced cost sharing for Medicare beneficiaries (“ObamaCare’s Secret History,”2012). This deal helped convert the ACA from a threat to a bonanza for the pharmaceutical industry: A 2013 analysis of the drug industryprojected that its market value will increase by one third in 2020 and that profits will increase by between $10 billion and $35 billion by 2023(Japsen, 2013).

Katz and Kahn (1966) emphasized that organizations, as open systems, must take in more resources from the environment than they emit tosurvive. Pfeffer and Salancik (1978) used the open systems model as the foundation for the theoretical framework they labeled the resource dependence theory. Like Katz and Kahn, they urged attention to the ecology of the organization; however, rather than stressing theorganization’s dependence on the environment, Pfeffer and Salancik explored how organizations respond to external constraints in ways thatenable them to adapt and survive. The key to organizational survival is the ability to acquire and maintain resources, which is made moredifficult as the organization becomes increasingly interdependent with the environment and the environment becomes more unstable. In alater work Pfeffer (1993) recommended that managers need to use power to achieve constructional goals in order to prevent its misuse bypeople less benignly motivated.

Since the publication of Pfeffer and Salancik’s seminal work, resource dependence theory has become one of the most influential concepts inorganization theory and strategic management to explain how organizations reduce environmental dependence and uncertainty (Hillman,Withers, & Collins, 2009). Resource dependence theory is highly applicable to hospitals and other health organizations that are stronglyinterdependent with an unstable environment. For example, many health plans participating in the new federal and state health insuranceexchanges established by the ACA are offering narrow provider networks in order to lower premium prices. The plans deliberately excludesome of the nation’s most prestigious hospitals and medical groups, especially those with academic affiliations, because they charge morethan other community providers. Excluded providers would potentially suffer significant revenue losses if patients newly insured through theexchanges were unable to seek care from them. Regulatory and elected officials in at least half a dozen states are pushing back against thehealth plans as exchange consumers complain that their new ACA insurance does not allow them to continue seeing their regular physiciansand receive treatment at their preferred hospitals, and excluded providers protest the threat to their livelihood. While in some areas theofficials and the plans have negotiated settlements, in others the fights have become bitterly political and generated lawsuits. The victors inthis struggle will be the organizations with the most political clout or the resources to mount a successful legal challenge (Hancock, 2013).

Stakeholder Demands

Organizational effectiveness in obtaining resources requires successful management of demands from its stakeholders or the interest groupson which the organization depends for its resources. The stakeholders competing for control of the organization’s resources also contributeto these resources and to the operation of the organization—as in the case of hospital medical staff physicians, who in most cases decide towhich hospital a patient will be admitted. Each stakeholder controls some resources and will seek to maintain control of them, as well as toleverage those resources to best serve its interests—as when hospital nurses insist on minimum nurse-to-patient staffing ratios or medicalresidents in teaching hospitals call for limits on the number of hours they work each week. Table 2.3 displays the major stakeholders of atypical hospital, the resources they control, and their principal concerns about the organization.

Global ecology of the family interview paper

What to do?

Interview a professional who works with culturally diverse families (e.g.: ethnically diverse or families from different countries). Examples where you can find them are: hospitals, child care centers, schools, social work agencies (e.g., DHHS).

Ask the following 8 questions:

  1. Describe your work and responsibilities. How did you start in your work?
  2. Describe the families that your work with.
  3. What are their cultural backgrounds? Do you find their backgrounds similar or different than yours?
  4. What do you find rewarding in working for culturally diverse families? What example(s) can you cite?
  5. What do you find challenging in working with culturally diverse families? What example(s) can you cite?
  6. How do you face the challenges? What helped you in responding to these challenges?
  7. How do you prepare yourself so that you are effective in your work with culturally diverse families?
  8. What will you suggest to people who are interested in working with culturally diverse families and individuals?
  9. What to write?
    1. A complete and comprehensive summary of the responses from the interview with an introduction of the interviewee (name of interviewee may be left out for confidentiality). A summary is NOT a transcript of what went on during the interview. Use your own words to explain the answers of your interviewee to the questions you asked.
    2. Do NOT list the questions, instead use headings or keywords about what paragraphs describes or discussed.
    3. An explanation of what cultural competency looks like when professionals work with culturally diverse families.
    4. Students will apply at least 5 key concepts from the assigned articles. Student will highlight or underline the concepts in a visible way to differentiate the concept.
    5. Again, integrate these concepts with the interviewee’s response by highlighting them in a visible way to differentiate the concept from the required articles. When you integrate, you do not just mention concepts or use as examples, but explain what the concept is all about and how it fits in with the interviewee’s responses.

    What to submit?Submit a 3-4 page paper. The paper must include the following:

    1. Appropriate structure and APA style:
    2. Double-spacing, Times New Roman font in 12 pt.
    3. An Introductory paragraph
    4. Use one or more paragraphs per question (Do not list the question, but use headings)
    5. Connect the interview to readings (explain how the interviewee’s response relate to the rearding)
    6. Concluding paragraph using your own voice to reflect upon this experience

Describe-the-process-needed-to-perform-the-audit

To assist LSS, your contract has been expanded to also perform an access control audit.

  • Describe the process needed to perform the audit.
  • Discuss typical devices, or assets, and possible issues associated with auditing a typical network environment (including a database with health care information, an HR database and application, and call center workstations that access information considered to be private).
  • List and describe at least 4 possible examples.