Assignment 2: RA 1: Assessment

Review the case scenario you worked on in M1 Assignment 3.

Tasks:

You can expect Bob to be uncooperative. Taking this into consideration, prepare a 6- to 8-page report that addresses the following questions:

• How will you plan to listen and lead during the interview and confession process?
• How will you challenge the uncooperative, untruthful, or unwilling employee?
• How will you interpret the verbal and physical behavior of Bob?
• What will you do to reduce Bob’s resistance?

All written assignments and responses should follow APA rules for attributing sources.

Submission Details:

• By the due date assigned, save your report as M3_A2_Lastname_Firstname.doc and submit it to the Submissions Area.

Assignment 2 Grading Criteria	Maximum Points
Determined how you plan to listen and lead during the interview and confession process.	56
Explained how you will challenge the uncooperative, untruthful, or unwilling employee.	48
Explained how you will interpret the verbal and physical behavior of Bob.	36
Determined the ways you would adopt to reduce resistance.	36
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation.	24
Total:	200

Attachments

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Submissions

“The Glass Menagerie” – Tennessee Williams

Imagine you are an agent trying to sell this play to a major motion picture company. (NOTE: I am aware this already exists in a movie version) What is your main argument to convince the company to produce this play? Share what you think the the play could really say to audiences today? If necessary, how might the movie director adapt this play to be more in line with our lives today? Use examples and situations from the play as you create your pitch for the company. Don’t forget to cite them according to MLA formatting.

Essay guidelines

• The essay should be no fewer than 1000 words.

• The essay should include citations from the text.

• The essay should NOT include outside sources. You should include both inner citations and a works cited page in MLA format from any information you used in the textbook.

• Students should make sure that they answer the entire question and support their answers.

TASK: Develop a Strategic Marketing Plan

For the requirements of this assignment, you assume the role of a marketing consultant. You have to develop a detailed Strategic Marketing Plan for a company of your choice (PENSION FUND ADMINISTRATOR IN NIGERIA) or the company you currently work for (TRUSTFUND PENSIONS LIMITED NIGERIA). As they need to increase their revenue generation and position their organization within the industry to gain competitive advantage, you have been asked to produce a detailed marketing plan for one-year plan.

In the report you will need to demonstrate an understanding of all the aspects of Strategic marketing planning. You should therefore draw a distinction between strategic and tactical marketing planning, credible SMART corporate and marketing objectives, clear segmentation, targeting and positioning strategies and other global marketing strategies. The revenue projections and recommendation on marketing activities using marketing mix. This can also be used to show the financial implications by way of stating clear revenue projections and costs of individual proposed marketing activities. You are also expected to demonstrate your knowledge of how theory can be utilized in practice i.e. all stages of a marketing plan. The presentation and structure of the strategic marketing plan must have a professional outlook.

The report should cover the following sections: Wordage

1 Executive Summary

200 words

Does this provide a good summary of the report and encourage further reading? You need to think about the audience, creativity, and competitive advantage. Find a way to make sure that your marketing plan stands out from the crowd.

2 Introduction

This should set the scene for the reader. Clear & succinct, it lays out what is to come, and could make reference to your own research findings. (Do not include the description and information of the organization here. But make sure they are included in the Appendices for tutors). 150 words

3 Strategic Situation Analysis

Quality and relevance of audit (internal & external) Clear headings and only relevant information is needed here. Remember, when you are doing your analysis, you need to discuss this in relation to the organization or business and the target market. There is no point just writing PEST factors. Therefore you need to discuss how they influence the business, their current and potential customers. Porter’s five forces industry analysis need to conduct in order to ascertain the current competitive position of the business. What way the analysis is helping you in this process. Now do the SWOT analysis. 750 words

4 Aims, Objectives and Strategies

Both corporate and marketing objectives and Strategies

These should be listed and clearly identified, and linked to the controls. 500 words

5 Appropriateness of segmentation, targeting and positioning

strategies.

Who is your target market? You need to explain why? Explain the chosen segmentation criteria with justification. Who are the competitors? What is your organization’s current positioning in relation to the competitors? Is it unique enough to give you competitive advantage? If not, what are you suggesting? Why? You need to show current and future positioning using perceptual maps. What is the communication theme? 600 words

6 Implementation

The 4P or 7P framework is a good starting point. What specifically are you going to do in terms of promotion, price, distribution & product? These should be used to achieve the objectives that you have set earlier. Also you need to consider the costs, and time constraints. Here, you need to be creative. You must also think of how to use digital technologies and media, effectively.

All the marketing activities schedule should be included in a Gantt chart with the anticipated costs. 2000 words

7 Appendices

Background of the firm

Any research evidence

Reference list

Other appendices

Total Words 4200

Complete a posting about the attached article
in 100 words or more.

“Choosing the Right Research Tools”

– In the previous chapter, we discussed
a variety of research methods.
We looked at how research methods differ
and in what context they work best.
Research methods rely upon a variety of tools
for collecting data and in this chapter,
we’re gonna focus on those tools.
But before we begin,
I’d like to suggest that you review
two documents in our Exercise Files,
the Glossary, to review our terminology
and definitions
and the Design Methods Chart.
This will help to explain how all of the research methods
we’ve talked about work together
and where research tools fit into the mix.

You should know there are many different research tools
out there for you to use
and there are entire books that exist
with no other purpose than to introduce you
to the many different tools that are out there.
Some are great and some can be confusing.
Since we spend a lot of time putting these books to use,
we decided to provide a list
of our absolute favorites for you.
These are the books that we find easy to use
and work with and also particularly helpful
in the content they deliver.
You can find this list and more
in our Resources section.
Throughout this chapter, we’ll share
a basic set of tools that we find valuable
in almost any project.

Understanding how to choose the right tools
can be a difficult task,
even for an experienced researcher.
Let’s look at an example and consider
how we might pick the right tools
to get what we’re looking for.
We want to find out how many people
in your local town use public transportation
on their way to work and why they choose to.
Okay, let’s break this down further
and consider some key words in the statement.
First, how many.
What this tells us is that we’re looking for
a measurable result.
This is Quantitative Research.
How many people use public transportation
tells us another important point.

We need to ask an appropriate amount of people
in order to provide an accurate answer.
Since we’re dealing with a large area,
we might look for an average of 100 responses.
So we need a quantitative research tool
that can collect data from a large amount of people.
How about a survey?
In the second part of this scenario,
we want to understand why people use public transportation
to get to work.
Why means that this case deals with subjective data,
people’s preferences and attitudes.
So we’re talking about Qualitative Research.
We need to talk to some people
and allow them to explain to us
why they use public transportation.

How about interviews?
We might also get into a little ethnography
and use observational note-taking
to observe people during the bus or train ride.
We could learn some interesting things
about their ride that they might not tell us
through an interview.
Here are some basic questions to ask yourself
at the beginning of any research process
to help you determine which methods
and tools to use.
What kind of information are you looking for?
Quantitative or Qualitative?
How will you verify the accuracy of your data?
How much time do you have
to learn the information you’re looking for?
Remember, keep your budget
and your overall deadlines in mind.

What resources do you have available?
Are you working with a team
that can help support you
in completing your research?
Or are you working alone?
In the upcoming movies,
we’ll look closer at research tools,
highlighting what they are,
how they can be applied to a given problem,
and when they’re most appropriate
to use during the design research process.
As you begin to practice these tools
and become more familiar with them,
choosing the right one will also become much easier.

Topics in World Philosophy

Write a short essay (2-3 pages) to discuss Plato’s Allegory of the Cave. In the essay, you should cover the following issues:

1.1 Explore the meaning of one of the metaphors in Plato’s writing: eg what do the chains stand for in the Allegory of the Cave and who put the prisoners in chains? Or what does the fire stand for and who set up the fire? Explain why Plato said that “the prisoners are like purselves” Identily specifie bias originates our biological, social or cultural conditions to support your analysis

1.2 Discuss Plato’s notion of Form. What are the differences between the visible world (appeurance) and the invisible world (reality) Uise an example to explain why Plato claimed that forms are essential and perfcct

1.3 Describe the stages through which we ean escape from the cave and ascent into the domain of true knowledge (the hicrarchy of awareness, or the process to enlighienment). What are the differences between opinion and truc knowledge according to Plato? Use your own personal experience to discuss what we can learn through a journey to enlightenment.

2. Write a short essay (2-3 pages) to discuss Confucius’ notion of “goodness”. In the essay, you should cover the following issues:

2.1 Seicct a quote from The Analects to exemplify Confucius’ notion of Goodness.” Use your own language to explicate the quote. What are the most important requirement for a person to demonstrate Goodne

2.2 Confucius described several approaches to become a gentleman (a person with Goodness), such as observing rites and practicing filial piety. Select one of these approuches, then explain how it is related to the virtue of Goodness. Lise an example from the film The Last Emperon or observations from your life to illustrate your points

2.3 Critically evaluate the Confucius’ ethics ls the idea of becoming a gentlemian (a persorn with Goodness) relevant to our lives in the 21 century? Will the world or our socicty be form your position, but you should offer reasons/facts to justify your position.