The goal of this discussion forum is to deepen your understanding of how working memory operates. For your initial post, watch the Models of Memory 1 Atkins+ Shiffrons Multi Store Model video. Then complete the following experiments:

• Digit Span
• Serial Position Effect

Keep in mind that each experiment illustrates a procedure or task that is used by scientists to understand how working (short-term) memory functions. Consider what your performance on the selected task tells you about working memory and its strengths and weaknesses. Also, consider the extent to which the results of the selected experiment apply to real-life experiences and settings. Support your points with evidence from at least one peer-reviewed research article. Your initial post must be a minimum of 300 words.

Wk 4 Discussion 1:

Brand Identity

As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines.”

For this discussion, select a company and create a mood board that visually conveys its brand identity. Your mood board should include images of at least four of the elements (e.g., logo, color palettes, product packaging, slogans or taglines) described in the quote above.

Your mood board can be created through Microsoft Word, PowerPoint, or Adobe Photoshop (converted to PDF). Once it is created, post it to the discussion forum as an attached file or a link. Describe the elements you included in your mood board, and explain how each one contributes to the overall brand identity for the company you’ve selected.

Wk4 Discussion 2:

Advertising

The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating:

“Don’t tell me about your manure, tell me about my flowers”

View the advertisements, below. Then, select three and explain if and how you see the above concept in action. Describe what product or service each of the three ads is trying to sell (e.g., manure). Then, explain what you think each ad is actually selling (e.g., a beautiful flower garden). Finally, describe whether you can think of any ethical concerns related to this approach of communication.

• Obama: “Hope” (Political Campaign Poster) (Links to an external site.)Links to an external site. (http://en.wikipedia.org/wiki/Barack_Obama_%22Hope%22_poster)
• “We Can Do It!” (Propaganda Poster) (Links to an external site.)Links to an external site. (http://en.wikipedia.org/wiki/We_Can_Do_It!)
• Old Spice: The Man Your Man Could Smell Like (Links to an external site.)Links to an external site. ()
• 1984 Apple’s Macintosh Commercial (HD) (Links to an external site.)Links to an external site. [Video file]. (n.d.). Retrieved from
  • Click here for a transcript of the video.
• Volkswagen: “Think Small” (Print Ad) (Links to an external site.)Links to an external site.

30.(1.5 points) On 12-31-15 Acme entered into an agreement that required Acme to pay someone $250,000 on 12-31-28. Assume the appropriate market rate of interest for Acme was 15%.

As of 12-31-15, what was the present value of Acme’s obligation?

As of 12-31-21, what was the present value of Acme’s obligation?

As of 12-31-24, what was the present value of Acme’s obligation?

31.(1 point) On 12-31-13 Austin entered into an agreement that required Austin to pay a supplier $600 every year on 12-31 until 2021. The agreement required Austin to make the first annual payment on 12-31-14. Assume the market rate of interest for Austin is 8%. As of 12-31-13 what was the present value of Austin’s obligation?

32.(2.5 points) On 12-31-14 J entered into an agreement allowing J to collect the following:

Starting 12-31-14, $2,500 every 12-31 until 2022.

On 12-31-23, a one-time collection of $7,000.

Nothing in 2024 or 2022.

Starting 12-31-25, $1,000 every 12-31 until 12-31-40.

How much total cash will J eventually collect?

Assume a market interest rate of 2%. As of 12-31-14, what was the present value of J’s receivable?

33.(3 points) On 12-31-16 O entered into an agreement that allowed O to collect the following:

Starting 12-31-19, $5,000 every 12-31 until 2026

Nothing in 2027

Starting 12-31-28, $1,000 every 12-31 until 12-31-81

Assume a market interest rate of 6.5%. As of 12-31-16, what was the present value of O’s receivable?

34.(2 points) On 12-31-13 O accepted a 3%, 6-year, $500,000 note in exchange for services O rendered to P. O will collect the note principle in full upon maturity and O will collect interest every December 31 starting December 31, 2014. The market rate of interest at the time services were rendered was 2%. What was the present value of O’s receivable as of 12-31-13?

35.(2 points) On 12-31-16 Ashley entered into an agreement that required Ashley to pay a supplier $80 every quarter (every 3 months) starting 03-31-17. Ashley’s last quarterly payment will be 12-31-22. Assume the market rate of interest for Ashley is 8%. As of 12-31-16 what was the present value of Austin’s obligation?

~ 4- to 5-page Microsoft Word document, using APA style.~!!!!!!!

Surveys consistently show that 60% of Americans would like to start their own business, but not nearly as many act on this desire.

If a person is serious about pursuing business creation, one of the first things he or she should do is think critically about what business to pursue. What is the need? How can the business meet that need and earn a profit?

The next step involves doing some research about the business services and products and then of putting those initial thoughts in writing to form a business plan.

Tasks:

For this assignment, you will compose a report about a possible business that you want to start. Think about a need (consumers) that you have observed in your local community or region. What interests or expertise do you have? How can those factors come together to create a viable business?

Your report should include:

• The purpose of the business:
  • What need exists?
  • What is the product or service you intend to provide through your business?
• The viability of the business:
  • Why would this product or service be profitable?
  • What are at least two major obstacles that would get in the way of launching this business or its success?
  • What other people, companies, or organizations have been successful with this, or a similar, product or service?
• The needed resources for the business.
  • What resources and additional information or help with your idea (people, websites, agencies, actual business contacts, trade associations, etc.) do you need to bring together to move your idea forward?

Unit IV Article Critique

Review a scholarly article found in a peer-reviewed journal related to HR
recruiting, unions, labor relations, or international human resources management. There is a minimum requirement of 500
words for the article critique.

 Format your critique in APA style.

 Begin with an introduction that defines the subject of your critique and your point of view. You will first need to
identify and explain the author’s ideas. Include specific passages that support your description of the author’s
point of view.

 Take into consideration how you would approach a recruiting program for your company based on the author’s
ideas on the subject matter.

 What challenges would you face if your company were a global conglomerate?

 Defend your point of view by raising specific issues or aspects of the argument. Offer your own opinion. Explain
what you think about the argument. Describe several points with which you agree or disagree.

 Explain how the passages support your opinion.

 Conclude your critique by summarizing your argument and re-emphasizing your opinion.

 For each of the points you mention, include specific passages from the text (you may summarize, quote, or
paraphrase, being sure to include proper in-text citations) that provide evidence for your point of view.

See the attached the peer review journal.