Submit 12–15 PowerPoint slides with a 1000–1500 words of speaker’s notes. 5 references. Background scenario is attached.

Throughout the course, you have been developing the marketing plan to enter the Belgian market. You have reflected on the question of whether an alternate source of cacao beans other than Ivory Coast should be considered. By incorporating the idea of fair trade in a new line of chocolate brand into the Belgium market, would it give Andy’s company a marketing advantage? Why or why not? How can you build this ethical dilemma into your overall marketing plan and turn it into a positive for a marketing and public awareness campaign? What could be possible negative effects (for your company and others) by discussing an alternative? Submit your findings to Andy’s Dad to emphasize the importance of doing business with countries that have ethical boundaries.

Case Study: Alibaba.com: A Born-Again “Born Global” Firm?

Jack Ma had reached the pinnacle of a decade of entrepreneurial success when his firm, Alibaba.com, tripled its 2007 IPO price on the first day listed on the Hong Kong Stock Exchange. Alibaba.com had become the world’s fifth and Southeast Asia’s largest internet firm. Alibaba’s performance continued to skyrocket until 2011, when the company faced success and failure, both of its own creation. On the one hand, Alibaba had amassed over 50 million registered users ranging from entrepreneurs to SMEs, small e-tailers to retail giants. Serving over 240 countries and regions, it operated through 70 offices located in greater China, India, Japan, Korea, Europe, and the United States. On the other hand, new challenges struck at the heart of its mission to “last 102 years.” China’s SMEs struggled with rising raw material, foreign exchange, and labor costs at home, whereas Eurozone debt and slow U.S. economic recovery led to weak overseas demand. Additionally, broad-scale supplier integrity issues led to the resignation of CEO David Wei and COO Elvis Lee who had led the previous five year’s success.

In January 2012, Jack Ma, chairman of the board and returning CEO, launched a new initiative to reprivatize the company that could cost billions as it buys out investors such as U.S.-based internet portal Yahoo, which holds a minority 23% stake. Many industry analysts asserted that Ma and Alibaba Holdings did not have the capital to make such an aggressive move. However, as of May 2013, 15 banks including the Chinese government’s policy-oriented China Development Bank (CDB) had agreed to lend Alibaba a combined US$ 6 billion toward a US$ 6.3 billion price tag for Yahoo’s stake with the rest of the money coming from Alibaba’s cash reserves.

Alibaba.com now has over 69 million users. It may be that Jack Ma is back in the entrepreneur’s game after all.

Review the attached case study file. Then, research Alibaba’s current

business, entrepreneurial history, and the industry it operates in. In

your analysis, address the following:

1. Would you consider Alibaba a “born global” firm?
2. How effectively does Alibaba help entrepreneurs overcome “psychic” distance?
3. Which internationalization entry modes has Alibaba favored? Were they all successful?
4. How effectively has Alibaba utilized the five entrepreneurial strategies identified in the module overview?
5. What are the strategic implications for action for Alibaba given your findings?

Suggested Resources:

• Alibaba 2011 Annual Report and company website
• Company, industry, and rival analysis (OneSource, Global Data, MarketLine, and Lexis-Nexis Academic: Company Dossier)
• Recent events (Reuters, WSJ, Financial Times, etc.)

QUESTION: Explain why you have found “the history of Security” to be most interesting of the required readings.

**The attachment has points from the required readings about the history of security, to help answer the question***

NO PLAGIARISM!

INSTRUCTIONS:

Structure a 250+ word response to the principle question. The response must be substantive and based on the text reading or an outside source – not Google. If you use outside sources it must be paraphrased and not copy and paste. It is also critical to identify the specific source consistent with APA formatting standards.

***YOU MUST DO RESEARCH, I WANT ORIGINAL WORK, NOT COPY AND PASTED FROM THE INTERNET. I ALSO NEED SOMEONE WHO SPEAKS FLUENT ENGLISH (NO OFFENSE, IF YOU DON’T, THIS IS NOT AN ASSIGNMENT FOR YOU).

Grading will be based on content, structure, organization, grammar and spelling.

QUESTION: Explain why you have found “the history of Security” to be most interesting of the required readings.

Evaluation Methods

Every public health campaign or program initiative should be evaluated for effectiveness otherwise it would be unclear as to whether the campaign or program achieved the desired results. Consider what type of evaluation would be appropriate for your campaign and if the evaluation measure you select evaluates the expected outcomes. Otherwise you may create change, yet be unable to evaluate its effect or success.

For this Application Assignment, you will use what you have learned in the previous weeks to continue to create your Communication Plan by selecting and justifying the implementation and evaluation process best suited for your campaign (which is“Providing drug awareness within underserved communities”).

Using the Communication Plan Guidelines handout in this week’s Required Resources, complete Part IV of your Communication Plan.

the assignment: Part IV: Implementation and Evaluation of the Communication Plan (5 pages).

American Health Care Essay
In this unit, we learned about different institutions like family, education, religion, and health care that influence society. For
the Unit VII assignment, you will answer a series of response questions applying concepts you learned in this unit and
previous units regarding sociological perspectives, groups, and social structures. The following concepts in the course
textbook will be useful in helping you complete the assignment: Three Sociological Perspectives (p.15), Social Class (pp.
221-234), Elements of Social Structure (pp. 96 -119), and Health Care in the United States (pp. 344 -346).
For this assignment, complete Part A, Part B, Part C, and Part D as follows:
Part A: Visit a government healthcare website and briefly discuss a current government healthcare program. Discuss at
least three facts about this program. This information can be found on the government healthcare website, your textbook, or
web resources.
Part B:How would a functionalist, conflict theorist, and interactionist explain the government healthcare program discussed
in Part A?
Part C: Explain how two or more social structures (statuses, roles, groups, social networks, and/or social institutions) affect
one’s access to quality and affordable health care in American Society.
Part D: What are your personal beliefs about the current American healthcare system? In your discussion, explain how at
least two groups you belong to (e.g., family, gender, race, class, religion, and politics) influenced the development of your
beliefs concerning our current healthcare system.
For this assignment, ensure you follow the requirements below:
1. Answer ALL the questions listed in Part A, Part B, Part C, and Part D in your assignment.
2. Please answer the response questions in essay-style format. You will not be rewriting each question and answering
it. You will be creating an essay that addresses the response questions.
3. Use sociological terms and concepts from the textbook reading in your essay to demonstrate you understand and can
apply the concepts.
4. Cite the textbook or a web source at least once in the essay. APA style in-text citations are required to show how the
textbook was used in your essay. An APA style reference list containing the textbook and any other sources you cited
in the assignment is also required. The following tutorial from CSU’s Writing Center on in-text citations is a great
helpful resource. Click on the link to view this tutorial: http://columbiasouthern.adobeconnect.com/intextcit…
The essay should be three to four pages and should use the following APA style components: APA style title page, doublespaced,
1-inch margins, and 12-point font.
Note: The rubric for this assignment contains a task section. Your task score is based on: (a) meeting the page
requirement; (b) whether unit terms and concepts are directly identified and specifically labeled; (c) all parts of each
question are directly answered and clearly demonstrated; and (d) whether at least one source was cited.
The rubric grading criteria involves relevant, informative, and on-topic content. The criteria are based on whether you use indepth
critical analysis and remain on the topic of the questions being asked in the assignment instructions.