Book Review

/in /by

Guidelines for Book Review

name of the book (James, G. Stolen Legacy. Available as an E-book.)

Length: 3 pages minimum (typed double space)

It should include the following:

  • 1.Introduction
  • 2.Summary
  • 3.Reaction
  • 4.Conclusion

This should be a concise summary of the content of the book including why the writing is significant/important.

What are the main ideas presented by the author?

Include your opinion of the content in the book.

Give what you believe to be the major strengths of the ideas presented.

Were there parts of the book that troubled you? Challenged you?

Comment on overall impact the book had on you and your thinking about human development

no plagiarism

please write the paper based on the instructions given.

/in /by

  1. Visit the Outbreak at Watersedge website
  2. Follow directions to complete the game including: mapping sites from interview notes, taking samples and talking to staff at the health department and at the park site.
  • Play the game through to the end when the cause is discovered and steps are taken to prevent another outbreak. It should take about 30 minutes to complete the game. (1 point)
  • Describe what the cause of the outbreak was and how it could be prevented in the future. (2 points)
  • Describe the role of the public health nurse in investigating this outbreak. (2 points)
  • List a minimum of 5 steps involved in the communicable disease investigation. Explain how these are demonstrated in “Outbreak at Watersedge” (3 points)
  • Identify how these concepts of Epidemiology could be applied in your future practice as a health care professional. (2 points)

Hospital Web Sites

/in /by

Hospital Web Sites Evaluation

People often use hospital Web sites to gather information about the facility. Therefore, it is very important that hospitals implement well-designed Web sites to market services to the public. Hospital marketing professionals should work with a web design team to ensure that information is easy to locate on their site.

To understand how the two facilities you have chosen for your interviews and final project promote themselves virtually, you will do a deep dive into each of their Web sites. This will give you an idea on the overall marketing approach they are taking and offer insight for more meaningful conversations when you conduct your interviews. Feel free to expand to the use of social media and other virtual forms of promotions and communication the facilities may be utilizing.

Your Unit 4 assignment should include a comprehensive comparison paper regarding the following aspects of each Web site:

  • Ability to access information quickly.
  • Visual appeal for patients from a marketing perspective.
  • Visual appeal for physicians or providers from a marketing perspective.
  • Depth of information available on topics of interest.
  • Information you could not locate.

This is expected to be a narrative paper, demonstrating an ability to apply the marketing principles and concepts covered in the course material to evaluate the marketing approaches of the facilities. Be sure to help explain and back up your writing with researched, legitimate, and credible information.

Market Plan Section 1

/in /by

Preface:

You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.

Imagination and creativity combined with solid marketing concepts will be the basic framework for your report. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market, with your help and guidance.

Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course. The completed sections of the marketing plan will be submitted in the Dropbox for each module. Use each of the outline items as headers/ subheads for your analysis. Be concise and apply each of the appropriate concepts to the WBC scenario.

Marketing Planning Guide

Section 1 – The Environment (Module 1)

  • Introduction to Marketing
    • The Marketing Mix
    • The Marketing Environment
    • Marketing and its relationship with other functional areas of business
  • Strategic Marketing
    • Planning Process
  • Strategy
    • Organizational Levels
    • Goals and Objectives
  • Planning Gap
    • Ethics in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the first section of the Marketing Plan for this assignment. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 1 – The Environment (Module 1).

Over the span of the course, you will gather information from a number of probable sources. Some of the sources may include, but are not limited to, the Internet, public libraries, business magazines, newspapers, the Harvard Business Review, the Wall Street Journal, annual reports, consultant/industry analyst reports, databases, Department of Commerce publications, Temple and other university libraries, trade and academic journals, Moody’s, Value Line, etc.

You may be surprised and overwhelmed by the volume of information that is available for many topics, though you may have to do some “detective work” to locate them.

You may find Web sites such as Hoovers.com and Lexis-Nexis extremely helpful.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Art Appreciation and Introduction to International Relation

/in /by

Art Appreciation discussion questions(100 -150 words each )

1)This unit’s visual art terms explains content. In the two images you post think about and give a clue to what the content might be. You do not have to write an essay for each post. Write some notation that connects the image to the course. The reason you are collecting images is for you to look back at the end of the course to see if you got more focused, or maybe the entire blog will tell a story. If all your images are read like what people do in graphic novels or visual books what would it say? You are to be looking for images that please you!

2)Style is the big art term and concept in this weeks reading. You also have the classifications of representational and non-representational, there are other words that can be substituted for these, first learn these two and their distinctions and practice using them in preparation for your essay assignments. The words: line, mark and painterly are all unique to themselves, observe their distinct differences. Continue to find the images that resonate with you!

3)The classification of style is continued in this weeks reading. Realistic, naturalistic, idealistic are different presentations of the world we see. Learn the characteristics and differences of these art terms. Practice using them in preparation for your essay assignments. The term, abstract, can be more clearly understood when you understand the differences between the styles used to portray the world we see. Think about the difference between the adjectives, abstract, and abstracted. Pure abstraction portrays an image that is “disassociated from any specific instance”; but a depiction from the visible or imagined world can be abstracted to present an image that is recognizable but with less detail, accurate color, etc. than what a camera might capture.

4)The classification of medium is introduced in this weeks reading. Painting, drawing, printmaking are all mediums used by artists to record their messages. Artists can use two dimensional or three dimensional mediums. And the ephemeral work of installation and performance have entered our crowded world. Art does not need to be permanent, it can be expressed, its reality captured in written accounts and photographic images. In those documentations the art work continues to “exist”.

Intro to IR(paper)

Syrian Conflict and IR Theories Paper

How do the theoretical schools of IR understand the Syrian conflict? What are the limitations or strengths of realism, liberalism, constructivism, and critical theory in contributing to our full understanding of the conflict?

instructions:

  • Include a discussion of all four major theoretical fields (realism, liberalism, constructivism, and critical theory)
  • Quote directly from source material assigned for this course, with proper citation (should include a minimum of 4 sources)
  • Papers should be approximately 2-4 pages double-spaced

Social Psychology Discussion Board Help

/in /by

In 1962, a classic social psychology experiment was completed by Schachter and Singer. In the study, the researchers injected participants with a drug known to increase physiological arousal (increased heart rate, blood pressure, and energy). Only half of the participants were told about the drug’s effects in advance. The participants were then divided into two groups. The first group of participants was placed in a waiting room with nonstudy individuals who acted excitedly happy. The second group of participants was placed in a waiting room with nonstudy individuals who acted irritable. Interestingly, those participants who were not told about the drug’s effects beforehand responded to the drug in the same manner as the nonstudy individuals with whom they shared a waiting room. Participants waiting with happy individuals became happy, while participants waiting with irritable individuals became irritated (Schachter & Singer, 1962).

The Schachter and Singer study is believed to be evidence in support of Daryl J. Bem’s Self-Perception Theory. Bem’s theory suggests that when a person is experiencing vague or unknown internal stimuli (such as the increased heart rate and blood pressure mentioned in the study above), that person will then look outside him- or herself to clues within the environment. These external clues are then used to make an interpretation about how the person should feel or behave (Bem, 1972).

  • Describe a situation from your own life or a situation you observed in which you or others responded primarily because of the behaviors, attitudes, or feelings of those around you.
    • Describe the situation in detail.
    • If you are using an example from your own experience, describe the internal stimuli that you were experiencing.
    • Describe the signals that you picked up on from the other people within your environment.
    • Looking back now, do you think that your interpretation of the situation could have changed if you had experienced a different environment at that time?
  • Can you think of certain situations where this theory is more likely to occur?
  • How might you apply your knowledge of this theory to the workplace?

300-500 words, APA format

Demographics and Marketing Paper

/in /by

Take inventory of the products and/or services you frequently use and then write 3 to 5-page, double-spaced paper with the following components (in any order):

1. Your list (2-3) of products and/or services, the companies that provide them, and the main reasons why you buy them.

2. After researching these company’s target markets, please share your findings and discuss whether you are part of them. Does it make it a difference and why?

3. How are the businesses that produce these products or services marketing themselves to you? What does that look like? What forms of advertising are they using to reach you? Does any of this matter and impact you? Why or why not?

4. If these products and services are widely popular, are different types of marketing messaging and/or advertising used? If so, why do believe this is the case? Are you seeing any patterns?

5. Are similar products and/or services available? If so, why aren’t you selecting them?

6. Do you believe these companies are acting ethically, in terms of their marketing strategies and tactics? Why or why not?

7. Provide a summary/conclusion wrap-up (paragraph minimum).

*It is important to note that the level and depth of analysis are key factors in grading. Additionally, providing a strong summary/conclusion that outlines your key points, findings, and analysis would be considered an added plus.

Part of my business plan

/in /by

If your business is a service business, focus on your location, overhead, and labor force productivity.

Discuss your management team. What technical skills, business skills, and experience do the members of your management team have? How do the skills of the team complement each other? Include in this milestone a brief job description of each key member of the management team.Your outline should include an organizational chart and resumes of key managers may be included.You should also discuss how the key managers will be compensated.Finally, you should outline which management training your key leaders may have had and what type of training might still be needed.This milestone should be from 800–1000 words in length.

Please answer the following by numbers and supporting references

/in /by

1.What is a strategic group? Of what value is
knowledge of the firm’s strategic group in formulating that firm’s strategy?

2.What are the differences between the general
environment and the industry environment? Why are these differences important?

3.How do the five forces of competition in an
industry affect its profitability potential? Explain.

4.What is the importance of collecting and
interpreting data and information about competitors? What practices should a
firm use to gather competitor intelligence and why?

5.What is the external environmental analysis
process (four parts)? What does the firm want to learn when using this process?

6.Assess an organization’s general environment.

7.Evaluate an organization’s external environment

8.Evaluate an organization’s industry environment.

Boeing company annual report

/in /by

1. Go to www.msn.com/en-us/money and type your company’s name or trading symbol in the search box and press Enter. Scroll down to the horizontal toolbar that has titles like Summary, Financial, Analysis, Options, etc. and click on each item on toolbar to see charts and ratios for various performance metrics. After exploring a little, select Analysis on the toolbar, and as you scroll down you see your company result and INDUSTRY results for several ratios under Financial Health and Management Effectiveness.

Discuss how your company compares to the overall industry in each of these categories. Based on your study of this company, what do you perceive their position is in this industry? Are they at the top, middle, or bottom of the industry overall based on these metrics?

2. Go to finance.yahoo.com, then enter your company’s name or symbol. Using the Cash Flow statement from the Yahoo Finance web site (in the toolbar select Financials and then Cash Flow), evaluate the trends in the following items over the three periods presented in the report. Discuss how each section of the company’s cash flows are helping or hindering the company’s success (how is the use of cash improving or hurting the company). For example, are they buying other companies or selling them, or are operating cash flows generating cash to pay dividends? Each company will be unique so evaluate each category on the Cash Flow statement and discuss the significance of items within that category.

a. Operating Cash Flows

b. Investing Cash Flows

c. Financing Cash Flows

3. Forecasting – put together a growth rate trend analysis for sales, cost of sales and net income based on analysis of the past three years of income statement information shown on Yahoo Finance’s web site. Develop and present (show me) a growth analysis table for these items. Project a growth rate for the next year in each category based on your analysis. Looking at the Income Statement over the years presented in the report, what do you believe the prospects are for this company’s future? Discuss your thoughts and support them with information from the Income Statement.

In two or three paragraphs, explain what you learned about your company’s financial condition and if your questions were answered. Be concise but thorough.