Please answer the following questions from Chapter 10:

1. Supermarkets and mass merchants (e.g., Target) are creating hundreds of different “private label” brands that appeal to multiple price/quality segments (e.g., Up & Up, Archer Farms) to sell alongside their national brands. What are the advantages of private label brands for retailers?
2. What are the roles of brand elements (name, logo, slogan, packaging, jingle, url)? Pick one brand and apply the use and benefits of brand elements (Example: Bounty – name; “the quicker picker upper” – slogan). How might you add new elements or modify current elements for your marketing plans?
3. Go to: http://www.campbellsoup.com/ Why would a company like Campbell’s utilize multiple sub-brands (Chunky, Homestyle, etc.) within their soup line? Describe the target segments for each sub-brand. Why would Campbell’s create depth in their product lines?

In the chaotic aftermath of disasters, crises, or traumas, crisis workers have the opportunity to effect positive social change. This opportunity may occur whether they are disaster relief workers responding to a hurricane, school psychologists responding to a school shooting, or mental health clinicians working with returning combat veterans or survivors of child sexual abuse. Crisis intervention is, by its very nature, a means to a positive social change.

To prepare for this Discussion:

• Identify a specific type of disaster, crisis, or trauma that you learned about in this course.
• Think about how this specific disaster, crisis, or trauma might impact individuals, families, and communities.
• Reflect on the role of crisis workers in responding to the identified disaster, crisis, or trauma.
• Consider crisis intervention strategies and/or skills that crisis workers might use to address the needs of individuals, families, and communities impacted by the disaster, crisis, or trauma.
• Think about how crisis workers might help to reduce the short- and long-term effects of the disaster, crisis, or trauma on affected individuals, families, and communities.

With these thoughts in mind:

By Day 4

Post a brief description of a specific type of disaster, crisis, or trauma. Then, explain how crisis workers responding to the disaster, crisis, or trauma might effect positive social change at the individual, familial, and/or community level. Provide specific examples to support your explanation.

Be sure to support your postings and responses with specific references to the Learning Resources.

In Unit 2 you developed a resume. This was your first draft, and as many of you have experienced, once you submitted the file, you may have noticed additional errors or things that could have been perfected on this document. As I previously mentioned, your professional resume can be the most important marketing tool you have in your job search. Based on the feedback you received from your instructor, revise your resume and resubmit it using the Upload Instructions below. Remember, your resume should be developed to apply for the job you posted in unit 2. In the next unit, you will have the opportunity to write a cover letter.

Entertainment, the media, and sometimes public leaders can perpetuate anxieties about the prevalence of crime, leading to feelings of vulnerability. Was there ever a more innocent, less crime-ridden era? If so, might the country be able to return to this state of perceived safety sometime in the future?

For this Discussion, imagine you are designing the police force of the future. Would you choose to expand or restrict that force’s role? Consider also how your decision might change the public perception of crime and safety.

By Day 3 of Week 2

Post:

• To what degree do you think the role of law enforcement should or should not expand in the future? Why?

Assignment Instructions

DRAFT RESEARCH PROPOSAL

Class, it is during this week that you are going to turn in the first draft of your research proposal. Students should understand by now that this proposal is not like a “research paper” where you report on a topic and simply review literature. Students need to write a “proposal” for research which will highlight what the research problem is, what the questions are, what the literature says about this problem right now, and why it is important to conduct further research.

It is very important that you have each of the components that are listed below, and that they are in the correct order (as listed below)!

Your proposal will consist of your title page, abstract, table of contents, introduction, literature review, hypothesis/problem statement, definitions and references. Please title each section in bold. All of this must be in APA format. Each section will be briefly reviewed below:

Abstract – A brief paragraph that summarizes what you want to research and why it is important.

Table of Contents – 

Introduction- Introduce your topic. Why are you exploring this topic? In this section, it is appropriate to use a few sources that are not from peer reviewed journals. These may include mass media, television, newspaper, magazines, etc., information found on the Internet, books, etc. In addition, peer reviewed sources should also be used. This section is expected to be over 1 page in length however typically less than 3 pages. This section should grab the reader’s attention to the problem you want to look into – try and note why the information might be important. Would it inform policy? Might it lead to more safe conditions? Etc.

Literature Review – This section contains only peer reviewed research that is related to your particular topic. I want to make it very clear, you should choose a topic that has many (you will want no less than 6 or 7) peer reviewed research articles for you to use. Do not choose something abstract where you cannot find anything to support your literature review. This is VERY important. Your instructor cannot help you if you get to week 4 and you are unable to find any peer reviewed research on your topic. It is very important that you check this out in advance using the online library. You will struggle with the course if you do not get this sorted out early. Peer reviewed research articles are those that appear in criminal justice or public policy related journals – they have passed a rigorous review process to validate the research contained in the article. The review process for these journals involves forwarding the research study to several researchers associated with the journal and these researchers review the study for reliability and validity, bias, proper research policies and procedures, ethical treatment of research subjects, ethical practices of the researchers, etc. If all of these and other criteria are met, the study can then be published in that journal. I encourage you to ask the library for help if you are still confused. 

This literature review section is expected to be very thorough and substantial. While there is no page expectation, it is expected that all of the major peer reviewed research related to your topic will be covered. This typically will be several pages and is to be in paragraph form and not in list form. It is expected that there will be a smooth flow between articles and subtopics – much like you will find in published peer reviewed research articles. Do not turn in an annotated bibliography for this section. Rather, students should talk about the literature in summary fashion and note why the research is important and what the findings suggest. You should read over a couple of journal articles and note how they do their Introduction and literature review. This will help guide you as you set yours up!

Hypothesis/problem statement – These are your research questions (what you plan to measure/examine). This section may also be in paragraph form. Research questions must be individual questions that each measures only one item (one question = one measurement). A couple of questions are expected in this section (typically 2 to 5). You MUST put these questions in traditional hypotheses format. For example: IF someone grows up in a poor neighborhood, they will be more likely to be involved with crime than someone in a middle or upper class neighborhood. OR, I hypothesize that women who are educated about the prevalence of sexual assault will take more precautions and as a result be less likely to be victimized in this way (when compared to less educated women).

Please note: A question like: I want to study the frequency with which women are subject to a sexual assault is NOT acceptable. It is descriptive and not a hypothesis that you can test.

Definitions- Terms that may have more than one meaning/interpretation must be clearly defined so that a reader knows exactly what you are asking, measuring, examining, etc. For example if using the term law enforcement officer, you must define this term. Does it include municipal officers, county deputies, state officers, federal officers, full time and/or part time officers, military police, masters-at-arms, all of the above, only some of the above, etc. Because of this, the term law enforcement officer must be defined. What are your important terms or variables? DEFINE THEM!!

References – References are to be in APA format. If you have a citation in the body of your work you must have the appropriate reference in the reference section. Also if you have a reference in your reference section, you must have a citation from that work somewhere in the body of your work. The citations and references must match up.

You will be strictly held to the APA standards. Proper citations, in both format and use, as well as proper references must be Forums.

Your Proposal should be at least 10 to 15 pages in length. Students are to submit their proposal as a Word document. This Word document is to be uploaded to this assignment as an attachment. Please title your proposal by your last name and the word “draft”. For example, my paper would be called “hunzikerdraft.doc” with “.doc” being the MS Word file extension.