Media Consumption Reflection 4

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Review the directions under Course Materials before submitting this assignment!

For today’s reflection, you must analyze any media item – using OBJECTIFICATION and Ethnicity in the last two paragraphs Full Credit = 35 points:

• • Embeded media item directly into post (using the canvas “insert/edit media” tool above), 5 points
  • 1 paragraph description of chosen media = 10 points (See assignment handout for how to do this!)
  • 2 paragraphs of analysis = 10 points
    • These must be substantial paragraphs – with a topic sentence, and well-argued points. Don’t try breaking one good paragraph into two bad ones. Short, two-or-three sentence paragraphs won’t receive full credit.
    • Each of the two analysis paragraphs must have ONE term/concept (including the assigned term for that week’s MCR if applicable), from class list underlined.
    • Remember – two vocab terms – *One within each of your analysis paragraphs* (not within your description)
  • Comment *thoughtfully and substantially* (at least three sentences *that move the discussion forward*) on at least two of your classmates’ posts = 10 points

Start your post with a greeting that uses your classmate’s name (required). Say something meaningful about whatever your classmate has written in their MCR. This is not the place to simply agree and say “good job” to your classmate, (you are encouraged to do that – but it is not sufficient for points). If you agree with what they said, say so, then add something new that they didn’t mention. If you disagree, say so (respectfully) and let us know why. Or tell us something altogether new about the topic.

• Be sure that your first comment is on a post that has no comments on it yet (if one exists at the time you post).
• Remember to begin your feedback comments with a greeting that includes the student’s name, so I know who you’re addressing as I view your work in the gradebook.

• How To Do Your Media Consumption Reflections (MCRs)

  You will analyze and write about ten (10) of your media consumption experiences this semester, as follows:

  Choose a media item you have recently consumed.

  With the exception of the first two MCRs (when you must choose to analyze advertisements), and the third MCR (when you must choose a news item to analyze), your chosen media could be anything with relevance to this class: a television show, a news broadcast, a song, an article, a book, an advertisement, etc.Over the semester, choose a variety of different types of media to analyze.

  1st Paragraph: Tell us about the item you’re discussing. Describe it. (ie: name, title, what it is, etc.)

  • • • Embed the item you are discussing within your description. You can embed the item itself, its website, or an article about it. For example, if your media item is a movie, you could embed the movie website or a trailer for the movie.
      • Describe the circumstances under which you consumed the media artifact. In a movie theater with friends? Alone at home on television? While driving, or reading your class homework? Etc.=

  2nd and 3rd Paragraphs: Write at least two paragraphs (beyond the description) discussing your media item.

  • • • Use two of the vocabulary terms, ideas, and/or concepts we are exploring in class (one term per paragraph) – and underline them when you mention them. If there is an assigned term for that week’s MCR, you must use that term as one of your underlined words.
      • Underline one term per paragraph, one time and discuss it fully.
      • The underlined terms must be within your analysis/reflection paragraphs, not within your description paragraph.
        • You must discuss each term you underline. So you may NOT simply say something like: “This is clearly an example of racism and objectification,” and then leave it at that. You have to say why you feel that way. What about that piece of media specifically makes you draw those conclusions?
  • • • Critically analyze how your term applies, and comment upon what is being communicated about race, gender, sexuality, social class, etc. Your analysis must relate to the class themes of race, gender, sex, class, etc. If you are unsure about how to do a media analysis, consult the Media Education Foundation’s guides for analyzing ads:
        1. Deconstructing a Print Advertisement (Links to an external site.)
        2. Deconstructing a Video Advertisement: (Links to an external site.)
      • Let me know why you chose this particular item to write about, how it relates to our class discussion or readings, and what you personally think/feel about it.
      • I will be looking for personal experiences, insights, and critical thinking as you share your experiences.
      • If you’re analyzing an advertisement (required for your first two reflections – optional after that), be sure to use the 4 step MEF method learned in class (and described below) for analyzing an ad.

1.

“When
in the Course of human events, it becomes necessary for one people to
dissolve the political bands which have connected them with another, and
to assume among the powers of the earth, the separate and equal station
to which the Laws of Nature and of Nature’s God entitle them, a decent
respect to the opinions of mankind requires that they should declare the
causes which impel them to the separation.”

These lines establish the __________________ for the Declaration of Independence. (5 points)

	thesis
	theme
	purpose
	pathos

2.

“Prudence,
indeed, will dictate that Governments long established should not be
changed for light and transient causes; and accordingly all experience
hath shewn, that mankind are more disposed to suffer, while evils are
sufferable, than to right themselves by abolishing the forms to which
they are accustomed. But when a long train of abuses and usurpations,
pursuing invariably the same Object evinces a design to reduce them
under absolute Despotism, it is their right, it is their duty, to throw
off such Government, and to provide new Guards for their future
security.”

The theme of this passage from the Declaration of Independence is best described as: (5 points)

	experience shows suffering
	new governments provide security
	long-term governments should not be changed lightly
	discomfort can be endured, but abuse will not tolerated

3.

“And
for the support of this Declaration, with a firm reliance on the
protection of divine Providence, we mutually pledge to each other our
Lives, our Fortunes and our sacred Honor.”

These lines from the Declaration of Independence are an example of the use of _______________. (5 points)

	pathos
	purpose
	ethos
	theme

4.

“as
Free and Independent States, they have full Power to levy War, conclude
Peace, contract Alliances, establish Commerce, and to do all other Acts
and Things which Independent States may of right do.”

These lines from the Declaration of Independence are an example of the use of _______________. (5 points)

	pathos
	theme
	thesis
	ethos

5.

“When
in the Course of human events, it becomes necessary for one people to
dissolve the political bands which have connected them with another, and
to assume among the powers of the earth, the separate and equal station
to which the Laws of Nature and of Nature’s God entitle them, a decent
respect to the opinions of mankind requires that they should declare the
causes which impel them to the separation.”

These lines from the Declaration of Independence are an example of the use of _______________. (5 points)

	logos
	pathos
	purpose
	thesis

Discovery Channel Program Exercise in Support and Credibility of Experts by

Googling

Parts 1 and 2 — minimum 5 pages of writing (approx. 1250 words) for

each person you research— Yes, that means 10 pages

How can you tell which online information comes from reliable authorities? Anytime

you use someone else’s words or ideas in your writing or formal speaking you should

be aware who that person is; you can start now investigating the reliability of any

sources you are thinking of quoting or paraphrasing.

We like to think that if information is in print, it is reliable. Unfortunately, that is not

always the case. People with unjust biases and even those who want to sow hatred

find their way into print. In general, works that appear in print go through a much

more extensive vetting process than what appears online, but there are so-called

vanity presses that will publish pretty much anything if the author will pay the cost.

There are also all sorts of periodicals that express slanted—and often conflicting—

points of view, some of them offensive to many of us. That’s what comes of freedom

of the press.

When you go online, how can you start to weed through a list of results to find

reliable authorities? For one thing, you can learn to “read” the list of results you get

from

Google

or other search engines.

Please document the following by taking screen shots and explaining in prose as you

work through your research in order to discover the possible credibility of two of the

experts from the list. Please number each part of your assignment.

1. Choose two:

Dr. Robert Folk, a geologist

Dr. Monica Grady, a meteorite specialist

Dr. Michael Persinger, neurologist and geologist

Dr. Joe Nickell, a paranormal investigator

Dr. David M. Jacobs, an historian

Dr. Jack Cohen, a reproductive biologist

Garry Wood, an ambulance driver in Edinburgh, Scotland

2. Take a screen shot of the list of links that appear. Be sure to post this and all other

screen shots in your paper. Before you click on a link, examine the first ten to fifteen

entries in the resulting list. Yes, you may use

Wikipedia

as one source for this

assignment. Look at each URL and see what you can learn from it. Also notice any

other information that might affect your opinion of the source’s reliability or

objectivity.



Are there sources that you immediately trust as reliable? Which ones, and why?



Are there any that you immediately assume will present a biased perspective?

Which ones, and why?



Are there any that are completely unfamiliar to you? If so, choose two or three and

speculate what type of source each might be.

3. Now click on a couple of the sources that you trusted as being reliable. Identify exactly

who wrote the document that you have accessed. If you cannot find an author, what

does that suggest? If there is an author, search that person’s name and see if you find

convincing credentials that support the assumption that he or she is qualified to write on

the subject at hand.

4. Do the same with at least two sources that you predicted would be biased. Does further

investigation support your assumption?

5. Go to at least one of the sources that were unfamiliar to you. Once you look more

closely at the source, do you find any evidence of its reliability or lack thereof? Explain.

6. Based on your research, do you think the expert is credible in his/her field? Give at

least two examples why.

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Assignment Steps

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. In Week 2, create the Research section of your plan.

Create the research section of your marketing plan in minimum of 700 words. Apple Inc. is the company selected

Include at least 3 elements of the Research List of Topics (see list below):

• Research List of Topics:
  • Primary Research
  • Secondary Research
  • Consumer Analysis
  • Customer Profile
  • Continuous Consumer Monitoring & Research
  • Environmental Scanning
  • Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
  • Current Opportunities
  • Potential Future Opportunities
  • Current Threats
  • Potential Future Threat

• Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.