The IOM Report (Week 5)

Learning Objective:

Identifythe Future of Nursing: Leading Change, Advancing Health Report recommendation.

• The Future of Nursing Leading Change, Advancing Health
• The Future of Nursing Leading Change, Advancing Health, Report Recommendations
• The Future of Nursing Focus on Scope of Practice
• The Future of Nursing Focus on Education

Through its deliberations, the committee developed four key messages that structure the recommendations presented in the report. What are the four key messages, and give a brief description of each one.

There are eight recommendations, list them and briefly describe them.

While challenges face nurses at all levels, the committee took particular note of the legal barriers in many states that prohibit advance practice registered nurses (APRNs) from practicing to their full education and training. The com­mittee determined that such constraints will have to be lifted in order for nurses to assume the responsibilities they can and should be taking during this time of great need.

Discuss how the inconsistent state regulations prevent advance practice nurses from practicing to the full extent of their education and training; how the health care system is changing, and the role of the federal government to promote change.

Although a BSN education is not a panacea for all that is expected of nurses in the future, it does, relative to other educational pathways, introduce students to a wider range of competencies.

A. Discuss the advantages of a BSN nursing education.

B. Discuss lifelong learning.

C. Discuss the idea of “enough nurses with the right skills.”

• First, review the Unit 3 Seminar archive. Use the Seminar Guide below to find out how to access Seminar archives. Then, respond to these Discussion topics in a Word Document of about 250–300 words. Your paper should be in APA format and you should cite all references used. Submit the Word document in the Unit 3 Seminar Dropbox.
• How do ethnocentricity and cultural relativism help us understand the differences between levels of development in societies?
• What are the positive and negative outcomes on individual culture when post-industrial societies interact with hunting and gathering, pastoral, agrarian, or industrial societies?
• How does social structure determine the patterns of interaction between members of a society?

The instructions…

1. Write a paper in response to the two questions at the end of the
   case, with a minimum of six citations from the assigned reading in the
   Hughes’ text. (Note: It is not necessary to do any outside research
   beyond the information in the Mini-case and the assigned reading.)
   Provide a detailed explanation for your evaluation that demonstrates
   clear, insightful critical thinking. 
2. Your paper should be 500 to 600 words in length. Use proper
   spelling, grammar, and APA style in your paper and for any sources
   cited.

Integrating Teams at Hernandez & Associates

Marco Hernandez is president of Hernandez & Associates Inc., a full-service advertising agency with clients across North America. The company provides a variety of marketing services to support its diverse group of clients. Whether called on to generate a strategic plan, create interactive Web sites, or put together a full-blown media campaign, the team at Hernandez & Associates prides itself on creative solutions to its clients’ marketing challenges.

The firm was founded in 1990 with an emphasis in the real estate industry. It quickly expanded its client base to include health care, as well as food and consumer products. Like many small firms, the company grew quickly in the “high-flying” 1990s, but its administrative costs to obtain and serve businesses also skyrocketed. And, as with many businesses, the agency’s business was greatly affected by the terrorist attacks of September 11, 2001, and the economic downturn that followed. Clients’ shrinking budgets forced them to scale back their business with Hernandez & Associates, and staff cutbacks meant that clients needed more marketing support services as opposed to full-scale campaigns.

Hernandez & Associates now faced a challenge—to adapt its business to focus on what the clients were asking for. Specifically, clients, with their reduced staffs, were looking for help responding to their customers’ requests and looking for ways to make the most of their limited marketing budgets. Its small, cohesive staff of 20 employees needed to make some fast changes.

As president of Hernandez & Associates, Marco Hernandez knew his team was up for the challenge. He had worked hard to create an environment to support a successful team—he recruited people who had solid agency experience, and he consistently communicated the firm’s mission to his team. He made sure the team had all the resources it needed to succeed and constantly took stock of these resources. He had built his team as he built his business and knew the group would respond to his leadership. But where to start? Getting the team to understand that growth depended on a shift in how it served its clients was not difficult—each of the employees of the small firm had enough contact with the clients that they knew client needs were changing. But making significant changes to the status quo at Hernandez & Associates would be difficult. Group roles had to change—creative folks had to think about how to increase a client’s phone inquiries and Web site visits; account people needed a better understanding of the client’s desire for more agency leadership. And everyone needed a better sense of the costs involved. The company as a whole required a more
437

integrated approach to serving clients if they hoped to survive. Marco needed a plan.

1.Like many leaders, Marco has a team in place and does not have the luxury of building a new team to adapt to the changing business environment his firm now faces. Use the TLM to help Marco diagnose the problems faced by the firm and identify leverage points for change.

a.Consider the major functions of the TLM—input, process, and output. Where do most of the firm’s challenges fall?

b.What are the team’s goals for outputs?

2.Identify potential resources for Marco and his team in implementing a strategy to change the way they do business at Hernandez & Associates.

Deliverable 1 – Agenda-Setting Theory

Competency

Analyze the evolution of social media standards and practices and how it relates to the potential need for regulation of social media, along with ethical concerns.

Instructions

Many people get all or most of their news from social media. For this project, we are going to be analyzing the content of several social media sites from major news sources, paying particular attention to social media standards, practices, and regulation.

Where do you get your news? Start by going to one major news site’s FACEBOOK page (CNN, MSNBC, FOX, etc.) Try another different news site’s TWITTER feed, and third choose another social media site such as Reddit, Pinterest, or another (preferably one you use, if there is one).

Analyze the sites in a 3-5 page total paper. In your analysis, be sure to include the following:

• General introduction to your thoughts on the social media you studied
• Several social media practices you observed (e.g., what gets the most interaction?)
• Examples of regulation of social media and discussion of such regulation (Is it good, bad, or indifferent? How could circumstances change the situation?)
• Analysis of ethical concerns (e.g., can you see examples of bias?)
• What is the culture of each site – how do users seem to respond to questionable items? (Is racism or open mocking ignored or pursued?)
• Conclusion of your findings

Grading Rubric

Must use citation from Chapter 14 from this Book : https://b-ok.cc/book/3413317/3a3ecb

2 full pages, word count at least 650

Writing instruction:

1. 1) Visit a retail store of choice, preferably a store that is not busy and has a broad variety of products easily viewed and accessed.
2. 2) Find a manager and explain to them that you are doing an assignment for Marketing 330 at NCU and that you will be taking some digital photos of shelves of products (and that you will definitely not take any photos of customers), strictly for the purposes of the assignment and will not use the photos for any other purposes.

 If the manager does not allow photos, try another store. As a last resort you may use stock photos found online (make sure to cite your sources), although I highly recommend using your own photos if at all possible so that they match your observations.

1. 3) Observe the retail presentation strategy (one of the 6 Ps of the retail marketing mix), and consider all factors relating to the presentation strategy. Snap related photos.
2. 4) Choose two other strategies from the retail marketing mix (6 Ps), and make in-depth observations of those two retail strategies as applied in the store. Take related photos.
3. 5) Make an assessment of what you have observed, including who you assess the target customer(s) to be, and whether or not this store is successfully applying the retail marketing strategies you observed.
4. 6) Compile your assessments into a 2-page or 3-page report on the “Retail Marketing Strategy of [Store]”. Format your paper as:
   1. Introduction – overviewing the strategies you observed, the store you visited (including address), the time and date of visit, and the assumed target segment(s) the store attracts
   2. Presentation Strategy – summarizing your observations, discussing effectiveness of the strategy, with photo(s)
   3. Two Other Strategies – summarizing your observations, discussing effectiveness of the strategy, with photo(s)
   4. Conclusion – overall assessment of this store’s retail marketing effectiveness, including suggestions for improvement

 Cite your own photos  put your citation directly under each photo (not as a reference or footnote), and cite it like this: [Photo 1. Cereal Aisle, Walmart in Eugene, OR. November 1, 2018.]