Journal 3: Marketing
Plan Part D: Pricing and Distribution Strategy

Due
Week 7 and worth 120 points

You will now consider your company’s strengths and weakness, along with your
product or service price.

Use the Internet to research strategies for conducting a Strengths,
Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your company’s
market information, consider the strengths and weakness of your company and its
products or services.

Write a four to six (4-6) paragraph journal entry in which you:

1. Determine the key strengths and weaknesses of your company, as well as both
   the primary opportunities and threats that it faces within its industry.
2. Discuss your critical steps within your supply-chain and operational system.
   Explain the key aspects of your strategies for producing and distributing your
   products and services to both your stores and customers. Determine whether you
   will use an outside vendor or complete the work in house.
3. Analyze the company’s pricing strategy relative to its pricing objective.
   Examine major internal and major external factors that could potentially affect
   the pricing of the company’s products or services.
4. Use at least two (2) quality references. Note: Wikipedia and other Websites
   do not qualify as academic resources.

Note: Insert the information from the completed Journal 4
entry into “Section 4: Pricing and Distribution Strategy” in the provided
Marketing Plan Template (located in Week 4).

Click here to view the grading rubric for this
assignment.

Create a written strategic communications plan for the professional communication

challenge or opportunity of your choice. Your plan should include the

following components and may be written in a professional report format. See

the formatting requirements for additional information.

1. Description

a) What is your challenge or opportunity?

b) Why is this professionally important to you?

2. Goal

a) What goal or outcome do you want to achieve with

this communication?

i. Is it clear, concise, and actionable?

3. Audience

a) Who is your target audience?

i. What are the professional positions of the

audience members?

ii. What demographic characteristics will the

audience comprise?

iii. What is your relationship to the audience?

iv. What background knowledge and expertise does

the audience have?

v. What does the audience know, feel about, and expect

concerning this communication?

vi. What preconceptions or biases do you possess

that might prevent you from building rapport

with your audience?

b) What information is available about your audience?

i. What research/sources will you use to obtain information

about the audience?

ii. What conclusions have you been able to draw about

the audience?

c) What tone will you use to convey your message?

i. Is the setting casual or formal?

ii. Is the communication personal or impersonal?

4. Key Message

a) What is the primary message you must convey to

your audience?

i. Is the message compelling and memorable?

ii. Is the message clear and concise?

iii. Is the message aligned with your audience’s goals

and needs?

5. Supporting Points

a) What three to four points, reasons, or justifications

support your message?

i. What research/sources will you use to obtain facts/data

about your message?

6. Channel Selection

a) What communication style will you employ

(Tell/Sell or Consult/Join), and why?

b) What channel(s) will you use to deliver your message,

and why will they be the most effective?

c) What purpose is served by each channel you have selected?

7. Action Request

a) Is your call to action you are making to your audience clear,

concise, and easily actionable?

Write about a critical research paper on a film, director, genre or movement.

If you are writing about a single film it must have been made before the year 2000. If you are writing about a director, they should have been significantly active in the film industry before the year 2000.  If you are writing about a genre or film movement you will need to cite films, primarily made before the year 2000. 

The paper is more than a plot synopsis or historical biography.  You need to talk about your subject in the context of the history of film.  Why is your topic important?  What has been the influence?

2-4 pages

Application: Community Counseling Resources

George Albee, commonly known as the “father” of prevention, stated in 1958 that the mental health profession will never be able to train enough mental health professionals to adequately treat those individuals with mental health problems. The solution, he suggested, is to target mental health services toward the prevention of mental health difficulties (Albee, 1959). The counseling profession as a whole has prevention at its historical and aspirational roots, and marriage, couple, and family counseling is no exception. In fact, marriage, couple, and family counseling possesses unique qualities that can aid in preventative interventions to families and couples across the lifespan.

As a marriage, couple, and family counselor, you will be required to be aware of and be able to evaluate the mental health services provided in your community, from treatment to primary preventative interventions. For this Assignment, select one issue from the following list: substance abuse, domestic violence, child abuse and neglect, child/adolescent drug/alcohol abuse, or depression. Identify a resource in your own community that provides primary, secondary, and tertiary interventions for the issue you selected. Then, consider any gaps that may exist in the interventions provided and how you might address them.

Reference:
Albee, G. W. (1959). Mental health manpower trends. New York: Basic Books.

The assignment (2–3 pages)

• Analyze primary, secondary, and tertiary couple and family counseling interventions provided by community resources. Remember that “primary services” focus mainly on preventative efforts and those services geared towards early intervention. “Secondary services” can be described as those services, such as screening, assessment, and intervention in which direct care is provide for active concerns and issues. “Tertiary Care” is defined as specialized care and/or services provided to a client family upon referral, such as vocational rehabilitation, case management, and specialized aftercare.”(Ballard, n.d.)
• Identify the issue you selected.
• Describe the community resource you selected related to this issue, including the primary, secondary, and/or tertiary intervention(s) it provides for your community.
• Describe any gaps that may exist in the interventions that the resource provides.
• Explain how you might address these gaps. Be specific.

Support your Application Assignment with specific references to all resources used in its preparation. You are asked to provide a reference list for all resources, including those in the Learning Resources for this course.

In this Assignment, you will use your knowledge of ethics and best practices to identify the main issue presented by the client and develop a 4-page paper. In the paper, you will create an assessment and treatment plan for your client that includes his/her main problems (including any ethical issues), a prioritization of needs, an intervention plan and potential obstacles, and a plan to evaluate progress and next steps.

Choose the path of your career interest. (Child and Family Welfare Scenario)

Use the strength-based model in your planning. Remember the importance of a social support system in helping the client become more self-reliant. As your client becomes more confident, he/she will feel more confident in accepting more responsibility for filling his or her own needs. (Many clients initially lack these skills or confidence.)

Your Assignment should reflect professional writing standards using proper tone and language. The writing and writing style should be correct, accurate, and reflect knowledge of human service theories. The paper should be a minimum of four pages, double spaced, and in APA format.

1. Create a scenario using one of the three prompts above (one page).

2. Identify the client information, including demographics (age, ethnicity, marital status if applicable), reason for referrals and the client’s main problem and needs. Include a discussion of any ethical problems and legal values, standards, and practices that might be present in these situations (one page).

3. Provide an explanation of proposed interventions/best practice solutions (intervention plan) based upon a prioritization of needs using strength-based theory and description of possible obstacles that could prevent access to services (one page).

4. Plan for evaluation of interventions (half page).

5. Plan for next session (homework) (half page

Path 1: Child and Family Welfare Scenario

For this assignment, create a child client who has lived in foster care for most of his/her life. The client was recently adopted and has struggled to adjust to the new family. Recently, an experienced foster family adopted him/her, and the client seems to be having adjustment problems. My client’s name is Joey. His parent lost custody of him because they were both drug addicts, in and out of prison. Joey was abused but one of his parents dealers at the age of 5. His horrible past has contributed to his adjustment problems. He also has difficulty trusting people. I am a Human services student. As you work on this assignment, please keep the following theme in mind:

Assessment of Client Needs

When you realize that someone in your family is ill, what do you do? Perhaps you ask the person to describe the symptoms, and you might use the internet to search for information that might help you to decide your next step. If you decide that the person’s illness is severe enough, you might call your family physician and make an appointment, even insisting on being seen immediately. You and the sick family member get in your car and drive to the office, see the doctor, and then take the prescription to the drugstore to be filled. Sound familiar?

Now, imagine this scene without access to the internet, a phone, a car, and money to pay for the doctor or medicine. This is a completely different scenario now.

Clients who seek assistance from human service professionals do so because they lack something, either financial resources or personal resources (e.g., knowledge). To provide the best service to your clients, it is important to assess and prioritize their needs with their help. As you learned in your classes, to really assist your clients, you also need to identify their strengths, abilities, and resources. Sometimes, the solution to their problems already exists in their lives. In this unit, we will synthesize the information that you learned in your courses to create assessment plans designed to create and assess appropriate interventions.