Messages from an Ad

Choose one of the following successful ad campaigns below:

  • ALS #IceBucketChallenge
  • Always #LikeAGirl
  • Coca-Cola #ShareaCoke
  • IKEA bookbook video
  • McDonald’s Super Bowl 2015
  • Taco Bell #OnlyInTheApp
  • Virgin America Boo videos

In a minimum of 3 pages, please do the following:

  • Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
  • From there, look at what the ad actually says.
    • Describe how social media plays into the intent and the actual message?
    • What made it successful (or not successful)?
    • What ideas and opinions do you have about the product or brand after reviewing the ad?
  • What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

analyze existing challenges and opportunities with regards to public relations.

1. I need a idea selection and guidline. please summit first.

Students will select a local business or
organization (not a corporation or chain), and analyze existing challenges and
opportunities with regards to public relations.

Suggestions include, but are
not limited to: for-profit businesses such as local restaurants, shops, or
service providers as well as non-profit organizations like churches, schools,
community organizations, service organizations, military-affiliated
organizations, sports leagues, etc. Ask yourself: Where do I like to shop?
Where do I like to eat? What organizations am I (or my family members) involved
in? Choose something that has meaning to you, and that you will look forward to
learning more about.

2.project

1. Briefly discuss the company or organization to include
its history and its products and/or services.

2. The emphasis of the project is the company’s public
relations strategy. The analysis of the strategy needs to address at least five
of the following functions of public relations, taken from page 13 of your
text:


Writing


Media relations


Social media interface


Planning

 Counseling

  Researching

  Publicity


Marketing communications


Community relations


Consumer relations


Employee relations


Government affairs


Investor relations


Special publics relations


Public affairs and issues

 Crisis communications

3. Students should address how/if the organization
handles each applicable element of public relations currently, as well as
suggestions and recommendations for improvement where appropriate. Support your
recommendations with relevant research. Examine successful strategies that have
been used by competitors or similar organizations. (I would also like to
encourage you to share your findings with leaders in the organization!)

Projects will be submitted in essay format. Your paper should be 5 – 8
pages in length, and formatted according to APA style guidelines. (Remember,
page count refers to the body of your paper only, and does not include title
page, reference page, etc.) Students should reference ideas from our textbook
as well as a minimum of three other outside resources.

textbook  : the public practice of public relations  –fraser P.Seitel  pearson

need help with a paper

Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc.

In a 1,050-word paper address the following which will be presented to the Director of Marketing:

  • The best possible options for evaluating a strategic plan
  • Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan

Include the following in your paper:

  • How should the company measure organizational performance?
  • How will the company examine what progress is being made toward the stated objectives?
  • What criteria will be used when determining whether company objectives are measurable and verifiable?
  • Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?

Assignment #3: Analytical Essay-2 “Hills Like White Elephants”

Assignment #3 Instructions: Analytical Essay-2

For this assignment, students will write an analytical essay
based on the short story “Hills Like White Elephants” http://faculty.weber.edu/jyoung/English%202500/Rea…

The purpose of an analytical essay is to deconstruct (take apart) a
story based on the literary elements it contains. These literary
elements include plot, character, setting, point of view, language,
conflict, tone, and style, symbolism, foreshadowing, and theme. Keep in
mind that just retelling what happened in the story or what the story
is “about” is not literary analysis. You can choose the element or
elements you think you can best use to analyze the story. You need to use at least 3 elements and one of them should be theme.
Remember that theme is the application we can make of the story to real
life and real people – what we can learn from the story. It is outside
the story itself and its plot and characters. Since theme is the most
critical element in a literary analysis, you should have it as the final
of your three elements to be discussed.

Each body paragraph should explore one of the elements of literature
you have chosen, using the specific and technical terms explained within
the lectures.

This essay should:

  • Explore, in detail, the literary elements within the short story you have selected.
  • Support the analysis with evidence from the text.
  • Be 1000 words long.
  • Have an integrated, direct quote from the text support the thesis in each of the body paragraphs.
  • Use APA guidelines for format, citation, both in-text and on a References page.
  • Avoid using 1st- or 2nd-person references (focus on objective 3rd-person references instead).
  • Be submitted as a MS Word .docx file.
  • Pay attention to the sample student essay in unit 8. Your essay
    should LOOK exactly like that sample essay in format. The sample essay
    also gives you a possible approach to creating the essay.
  • Your essay cannot focus on just a detailed re-telling of the plot of the story – that is not literary analysis.
  • Look at the pattern of organization in the sample essay and consider it for use in your essay.
  • THIS ASSIGNMENT IS NOT
    INTENDED TO BE A RESEARCH PAPER. I KNOW YOU CAN FIND ANALYSIS OF ALL OF
    THE STORIES AT WEB SITES ON THE INTERNET. I AM NOT INTERESTED IN WHAT
    PROFESSIONAL LITERARY REVIEWERS HAVE WRITTEN ABOUT THE STORY YOU CHOOSE-
    I WANT YOUR ORIGINAL THOUGHTS TO SHOW ME YOU HAVE LEARNED HOW TO
    INTERPRET A STORY. I WOULD BE PLEASED TO SEE ONLY
    THE AUTHOR/STORY ON YOUR REFERENCES PAGE ALONG WITH PERHAPS THE SOURCE
    OF SOME BIOGRAPHICAL INFO ON THE AUTHOR IN YOUR INTRODUCTION.

Quotations and In-Text Citation:

Follow the example of the Sample Essay in this week’s module.

References Citation:

Check out the sample essay to see how to cite your story and how to list it on the References page.

Plagiarism will result in a zero for the assignment and also
possible disciplinary action up to and including dismissal from the
program.

Real World Case 10-16 Property, plant, and equipment;

Real World Case 10-16 Property, plant, and equipment;

Real World Financials

EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system, performs automated collection, validation, indexing, and forwarding of submissions by companies and others who are required by law to file forms with the U.S. Securities and Exchange Commission (SEC). All publicly traded domestic companies use EDGAR to make the majority of their filings. (Some foreign companies file voluntarily.) Form 10-K, which includes the annual report, is required to be filed on EDGAR. The SEC makes this information available on the Internet.

Required:

1. Access EDGAR on the Internet. The web address is www.sec.gov.

2. Search for Home Depot, Inc. Access the 10-K filing for the most recent fiscal year. Search or scroll to find the financial statements and related notes. https://www.sec.gov/Archives/edgar/data/354950/000…

3. Answer the following questions related to the company’s property, plant, and equipment:

a. Name the different types of assets the company lists in its balance sheet under property, plant, and equipment.

b. How much cash was used for the acquisition of property, plant, and equipment during the year?

c. What was the amount of interest capitalized during the year?

d. Compute the fixed-asset turnover ratio for the fiscal year.

week 5 response 2

I need to respond to this in 300-400 words with at least 2 scholary souses in A.P.A. format

The Bible teaches the free will of man is controlled by the sinful nature. It is in our human DNA to sin. According to Romans 3:10-12 King James Version [KJV], “There is none righteous, no, not one; there is none who understands; there is none who seeks after God. They have all turned aside; they have together become unprofitable; there is none who does good, no, not one”. If you compare a sinful person to what is states in the Bible, further research will tell you that man cannot make righteous choices and be right in the sight of God, we are all broken in the sight of him.

In the beginning at the fall in the garden of the Eden. Adam and Eve did not know what sin was until Eve convinced Adam to make a decision and take a bite of the forbidden fruit that the serpent deceived Eve into thinking it was good. Instantly the pleasure of eating the fruit was so enticing that they ate it however on the flip side of that is dealing with the pain and sorrow of your own sin against God. Joubert (2011) claims, “Did Adam have the power of free choice? Free will entails the existence of a conscious agent with mental capacities and states-sensations, thoughts, beliefs, desires and knowledge of those states” (p.3). Those states are given from God too us to make sound moral decisions in our lives. Aglosolos (2011) states, “God had to give man a free will so that He can experience true love from His created so that pleasure is achieved” (p.2). God gave us something unique when he created us so that we could make those decisions for ourselves.

References

Aglosolos, D. (2011) Why did god give man a free will if he know we’ll just use it to do evil? Retrieved by http://www.livingwaters-

asia.com/ask-dennis/why-did-god-give-man-a-free-will-if-he-knew-well-just-use-it-to-do-evil-things

Joubert, C. (2011). Adam’s free choice and the cause of sin. Retrieved by https://answersingenesis.org/bible-characters/adam-

and-eve/adam-free-choice-and-the-cause-of-sin-christian-evolutionism/

Paragraph 1

Understandably, there are
mixed opinions in regard to the effectiveness of the current healthcare system;
because it has worked well for some, but not all. It may not be perfect, but it
is’t a total loss. Unfortunately,the cost of healthcare does not equal the
quality, and with or without health insurance, it is creating financial
hardships for common society (Dudek, 2017); thus leading to sustainability
concerns. With the cost of healthcare continuing to rise and without equal
increases in the average American income, many individuals are at risk of
losing coverage, and therefore not having access to needed care.

Secondary to the financial evaluation, is the concern in the
quality of care provided (Rice, et.al, 2014), one way the quality of care is
measured, is by life expectancy (Etehad & Kim, 2017). In 2016, the life
span in the U.S. was 78.5 years, whereas the longest is 84.2 years,
representing the people of Japan (World Health Organization, 2018). The number
of people that die from complications or conditions that could have been
avoided with timely and effective care, is referred to as mortality amenable to
healthcare (Nolte & McKee, 2012). In 2007, the rate was the highest in the
United States and doubled that of France, which was the lowest of the four
countries researched (Nolte & McKee, 2012).

However, despite these drawbacks, there have been advancements
made as well. For instance, increasing the availability of electronic medical
records so that multiple providers have the capability to always have current
information to safely care for their patients, as well as implementing
evidence-based policies to prevent hospital admissions and readmissions.

That being said, this shows that our healthcare system posses
both positive and negative elements, proving a fair score when compared
globally. Nevertheless, we still have mountains to climb in order to improve
issues such as the economics and quality of care.

References

Dudek, A. (2017, October 14). U.S. Health Care System: American
Taxpayers Paying A Lot, Getting Little In Return–A German-American
Perspective. Retrieved from https://www.huffingtonpost.com/alev-dudek/us-health-care-system-ame_b_12431960.html.

Etehad, M., & Kim, K. (2017, July 18). The U.S. Spends More
on Healthcare Than Any Other Country — But Not With Better Health Outcomes. LA
Times. Retrieved from
http://www.latimes.com/nation/la-na-healthcare-comparison-20170715-htmlstory.html#

Substance Abuse and the Aging, psychology homework help

I am attaching the PowerPoint that I already started. Please help.

Details:

Develop a PowerPoint presentation of 15-18 slides, addressing neglect and abuse of dependent adults and the elderly. Create speaker notes for each of the slides. Include the following in your presentation:

Part 1: Substance Use

  1. Physical consequence of substance use disorders
  2. Emotional consequences of substance use disorders
  3. Cognitive consequence of substance use disorders
  4. Spiritual consequences of substance use disorders (end-of-life)

Part 2: Abuse and Neglect

  1. Common forms of vulnerable adult and elderly neglect
  2. Warning signs of vulnerable adult and elderly abuse
  3. Legal and ethical considerations for reporting abuse and/or neglect of vulnerable adults and the elderly

In addition, include slides for a title, introduction, conclusion, and references (four slides minimum).

Include a minimum of four scholarly references in your presentation

While APA format is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

Analysis woman in society and sports

respond to at least 5 points made in the article below in a one page summary/analysis.

Women of Color in Society

and Sport Yevonne R. Smith

This article reviews literature that discusses parallels between women of color in society and sport. Although special emphasis is placed on African American women’s social, historical, and sport traditions, information on other ethnic groups’ socioeconomic status and participation in sport is in-cluded. The discussion focuses on the absence or silence of diverse ethnic women within the mainstream of society, sport, and scholarship and summa-rizes literature that highlights intersections of gender, race, and socioeco-nomic class. Research completed on women of color in sport is reviewed using Douglas’s analysis of the levels of research. A call is made for more scholarship on women of color from diverse ethnic backgrounds and different social realities in order to have more inclusive womanist feminist scholarship and race-relations theory.

Women of color, representing several diverse ethnic groups-identified as African American, Hispanic (LatinoPuerto Rican/Chicano), Asian American (Korean/Chinese/Japanese/Vietnamese), or Native American (Indian/Alaskan

Nativemawaiian Islanders)-have historically been silenced in society and sport. Traditionally, throughout American history, these women have not been privi-leged or highly visible in society and sport. As a consequence, little research has been completed on their unique social histories and experiences. Because the sporting experiences for participants in each cultural group, and in each socioeco-nomic class within these groups, may be decidedly different, it is difficult to merge all minority groups’ sociocultural traditions into one discussion. The experiences of all multicultural women in American society and sport are not identical; there are multiple perspectives and different social realities.

Therefore, diverse ethnic women must communicate what it is like to live both within their own cultural context and in mainstream society and to participate in sport at the intersections of race, gender, and class. Birrell (1989, 1990) called attention to these issues, and particularly to race relations as this dimension has long been neglected in sport studies:

The most effective blending would highlight not only class relations, but racial relations as well. The strong materialist base of both cultural studies and socialist feminism ensures attention to class relations, and socialist feminism

Yevonne R. Smith is with the Department of Physical Education and Exercise Science at Michigan State University, East Lansing, MI 48824.

WOMEN OF COLOR 229

ensures a focus on gender relations, but neither theory as presently conceptual-ized provides adequate theoretical attention to the issue of race relations.

The neglect of race is a serious criticism leveled at scholars in all fields, not just those in sport. Many feminists have acknowledged this prob-lem. . . . Unfortunately, sport studies scholars remain largely oblivious to these debates. (Birrell, 1990, p. 185)

She suggested that race and gender can no longer be studied simply as variables but must be understood as power relationships. One must begin to differentiate race and understand that discussions of race in sport have traditionally focused on black males and discussions of gender have traditionally focused on majority-race females (Birrell, 1989, 1990; Edwards, 1969, 1971; Hull, Scott, & Smith, 1982).

The purpose of this article is to review literature on women of color that highlights a tradition of silence and parallel invisibility in society with traditions in sport, sport being a microcosm of society. The article focuses primarily, but not exclusively, on the socio-historical and literary traditions, realities, and vantage points of African American women, who, according to Collins (1990), have experiences with implications for all women. Information on socio-economics and sport participation are included on other ethnic females. Women of color, particularly those in academe, have a unique vantage point, a marginal status in society, that can be designated as the “outsider-within” (Collins, 1990). As outsiders-within, we are in a unique position to experience and analyze social conditions and sport at the intersections of race, gender, and class. Therefore, as an African ~mericanwoman, I will draw upon my own sociohistoricaland literary traditions. Where possible, I have reviewed the writings and research of women of color and of others who are sensitive to issues affecting gender, race, and class.

The discussion centers on connecting what happens in society to conditions in sport. Four major topics that highlight the social and sport experiences of women of color are reviewed: historical traditions of silence; critical analyses of gender and race; socialization at the intersections of gender, race, and socioeco-nomic class; and an analysis of research on women of color.

Historical Traditions of Silence for Women of Color

Historically, African American women have been silenced during slavery, prior to and during the civil rights era, and during the women’s movement (Collins, 1990; Giddings, 1984; hooks, 1981). According to hooks (198 I), they have been denied the right to vote, have been raped by white and black men, have received inadequate wages, and have been exploited in service and domestic work. Also, there has been limited access to quality education, well-paying jobs, and legal protection (hooks, 1981). Similarly, their contributions to society and status in sport have been diminished (Green, Oglesby, Alexander, & Franke, 1981; Palmer, 1983).

Literature suggests that women of color have been silenced by being sup-pressed, excluded, and misrepresented at every level of social interaction and have been placed at the margins by the dominant culture in society and in sport (Douglas, 1988a; Gates, 1990). The legacy of societal discrimination and absence from powerful and prestigious positions has served as a backdrop to set the stage

230 SMITH

for the invisibility, silence, and parallel underrepresentation of women of color in sport leadership and scholarship positions. Culturally diverse women represent only 5% or less of all coaching, teaching, and sports administration positions (Alexander, 1978; Janis, 1985; Murphy, 1980; Smith, 1991), and little scholarship or research on multiethnic womenin sport has been published.

One can count on one hand the number of published analyses that specifically focus on women athletes of color. . . . Some unpublished descriptive work on Black women athletes is available . . . and we may find race as a variable in some of our research traditions . . .but no profound analyses have yet been begun. Even less material is available concerning Native American women. . . Asian American women, Chicanas, and members of other Hispanic groups. (Birrell, 1990, p. 186)

With the exception of a few outstanding elite athletes, Oglesby (1981) saw African American women as invisible in sport and described African American sportswomen as “fleeting, if ever in the consciousness of the sporting public. Nobody knows her; not publicists, nor researchers, nor entrepreneurs, nor pub-lished historians. . . . The black sportswoman is unknown and, of course, unher-alded” (p. 1).

In her analysis of Gwendolyn Brooks’ work The Darkened Eye Restored: Notes Toward a Literary History of Black Women,Washington (1990) commented on the African American women’s struggle to sustain her identity against a racist and sexist society and suggested that the silence of women results in much repressed anger. She focused on a tradition in literature and social history that misrepresents African American women as “self doubting, retentive and mute on the one hand and aggressive, powerful matriarchs on the other” (Washington, 1990, p. 31). She discussed a literary character, Maude, who symbolizes these images of silence:

Maude is restricted for a good part of the novel to a domestic life that seems narrow and limited. . . and, yet, if the terms invisibility, double-consciousness, and the black mask have any meaning at all for the Afro-American literary tradition, then Maude Martha, whose protagonist is more intimately acquainted with meanings of those words than any male character, belongs to that tradition. (Washington, 1990, p. 32)

This tradition of silence and invisibility excludes images of women of color sharing equally with men of color and with majority-race men and women.

Our “ritual journeys,” our “articulate voices,” our “symbolic spaces,” are rarely the same as men’s. Those differences, and the assumptions that those differences make women inherently inferior, plus the appropriation by men of the power to define tradition, account for women’s absence from our written records. (Washington, 1990, p. 32)

Critical questions have been asked concerning why the fugitive slave, fiery orator, political activist, or person of color in sport is always represented as a black man, or the woman in sport-and-gender studies as a white woman (Birrell, 1990; Washington, 1990). These omissions and biases continue to reinforce historical patterns of silence and contribute to the invisbility of women of color.

WOMEN OF COLOR 23 1

African American, Hispanic, Asian American, and Native American women are minority groups hidden within two more conspicuous groups (women and ethnic minority men). Consequently scholars have tended to disregard or overlook them

because been falsely assumed that their experiences are identical to those of other minorities and women (Allen, 1990). Critical feminist theorists of color have pondered these omissions and asked how is it that “heroic voices, and heroic images of the . . . [African American, Native American, Hispanic, and Asian American] women get suppressed in a culture that has depended on . . . [their] heroism for its survival” (Washington, 1990, p. 32).

Palmer (1983), in analyzing the economic strengths and events surrounding the speech of Sojourner Truth in 1851, “Ain’t I A Woman,” recalled how feminists accepted the message that denounced the prevailing opinion of women

as weak, fragile,creaturesandbutdependentlargely ignored women of color as a part of the feminist movementof. Because discriminatory practices based on

power relations, women of color have remained largely invisible in society, even during the civil rights and women’s movements, although they have provided leadership, role models, and the strength and work that has served as the catalyst for both movements (Collins, 1990; hooks, 1981, 1990; Palmer, 1983; Washing-ton, 1990). This observation caused Palmer to comment on the use of African American women as role models for all women in terms of their strength of character and ability to go beyond gender-role stereotypes:

Yet, the actions of one Black woman, Sojourner Truth, have become familiar to almost everybody, a standard exhibit in modem liberal historiography. White feminists who may know almost nothing else of Black women’s history are moved by Truth’s famous query, “Ain’t I A Woman.” They take her portrait of herself as “one who ploughed and planted, and gathered into barns” as compelling proof of falsity of the notion that women are frail, dependent, parasitic. They do not . . . use Sojourner Truth’s battle cry to show that Black women are not feeble. . . . Rather they have used Sojourner Truth’s hardiness and that of other Black women as proof of white women’s possibilities. . . . Women such as Sojourner Truth embody and display strength, directness, integrity, fire. (Palmer, 1983, pp. 152-153)

Yet, despite their personal strength and integrigty, women of color have historically been oppressed and omitted from the mainstream of society, sport, and scholarship. Douglas (1988a, 1988b) also observed the silence of African American women in sport literature and research and was overwhelmed by the silence, inaccuracy, and misrepresentation. In instances where African American female athletes have been made visible, she noted that often discussions are “replete with inaccuracies and misrepresentations” (Douglas, 1988b, p. 1). Simi-larly, Oglesby (1981) noted that when the African American sportswoman “looked to society and physical education and sport systems to clarify and define her, she found that her images were either distorted and inaccurate or absent” (p. 3). Major sites of the silence have been in media representations (Corbett, in press), power-based societal relationships, published literature, and sport research. The creation of these sociohistorical traditions have been described as a “matter of power, not justice, and that power has always been in the hands of men-mostly white but some Black” (Washington, 1990, p. 32). (…)

Summary and Conclusions

Women of color in sport are impacted by multidimensional sociocultural phenomena in society, within racial or ethnic groups, and in organized sports. Women of color in society and sport have been, and continue to be, challenged and silenced by the triple oppressions of sexism, racism, and classism. Because of the multiple oppressions faced by women of color, they are often concerned with issues inclusive of, but different from, majority-race women and minority-race men. Issues such as inclusionary practices in women’s and feminist studies (Baca Zinn et al., 1986; hooks, 1981, 1984, 1990), traditions of silence and invisibility for women of color in research and scholarship (Birrell, 1990; Douglas, 1988a; Palmer, 1983; Washington, 1990), and critical feminist thought and em-powerment (Collins, 1990; Davis, 1990, Giddings, 1984; hooks, 1981, 1984, 1990) are important issues to woman of color.Women of Color in Society

and Sport Yevonne R. Smith

This article reviews literature that discusses parallels between women of color in society and sport. Although special emphasis is placed on African American women’s social, historical, and sport traditions, information on other ethnic groups’ socioeconomic status and participation in sport is in-cluded. The discussion focuses on the absence or silence of diverse ethnic women within the mainstream of society, sport, and scholarship and summa-rizes literature that highlights intersections of gender, race, and socioeco-nomic class. Research completed on women of color in sport is reviewed using Douglas’s analysis of the levels of research. A call is made for more scholarship on women of color from diverse ethnic backgrounds and different social realities in order to have more inclusive womanist feminist scholarship and race-relations theory.

Women of color, representing several diverse ethnic groups-identified as African American, Hispanic (LatinoPuerto Rican/Chicano), Asian American (Korean/Chinese/Japanese/Vietnamese), or Native American (Indian/Alaskan

Nativemawaiian Islanders)-have historically been silenced in society and sport. Traditionally, throughout American history, these women have not been privi-leged or highly visible in society and sport. As a consequence, little research has been completed on their unique social histories and experiences. Because the sporting experiences for participants in each cultural group, and in each socioeco-nomic class within these groups, may be decidedly different, it is difficult to merge all minority groups’ sociocultural traditions into one discussion. The experiences of all multicultural women in American society and sport are not identical; there are multiple perspectives and different social realities.

Therefore, diverse ethnic women must communicate what it is like to live both within their own cultural context and in mainstream society and to participate in sport at the intersections of race, gender, and class. Birrell (1989, 1990) called attention to these issues, and particularly to race relations as this dimension has long been neglected in sport studies:

The most effective blending would highlight not only class relations, but racial relations as well. The strong materialist base of both cultural studies and socialist feminism ensures attention to class relations, and socialist feminism

Yevonne R. Smith is with the Department of Physical Education and Exercise Science at Michigan State University, East Lansing, MI 48824.

WOMEN OF COLOR 229

ensures a focus on gender relations, but neither theory as presently conceptual-ized provides adequate theoretical attention to the issue of race relations.

The neglect of race is a serious criticism leveled at scholars in all fields, not just those in sport. Many feminists have acknowledged this prob-lem. . . . Unfortunately, sport studies scholars remain largely oblivious to these debates. (Birrell, 1990, p. 185)

She suggested that race and gender can no longer be studied simply as variables but must be understood as power relationships. One must begin to differentiate race and understand that discussions of race in sport have traditionally focused on black males and discussions of gender have traditionally focused on majority-race females (Birrell, 1989, 1990; Edwards, 1969, 1971; Hull, Scott, & Smith, 1982).

The purpose of this article is to review literature on women of color that highlights a tradition of silence and parallel invisibility in society with traditions in sport, sport being a microcosm of society. The article focuses primarily, but not exclusively, on the socio-historical and literary traditions, realities, and vantage points of African American women, who, according to Collins (1990), have experiences with implications for all women. Information on socio-economics and sport participation are included on other ethnic females. Women of color, particularly those in academe, have a unique vantage point, a marginal status in society, that can be designated as the “outsider-within” (Collins, 1990). As outsiders-within, we are in a unique position to experience and analyze social conditions and sport at the intersections of race, gender, and class. Therefore, as an African ~mericanwoman, I will draw upon my own sociohistoricaland literary traditions. Where possible, I have reviewed the writings and research of women of color and of others who are sensitive to issues affecting gender, race, and class.

The discussion centers on connecting what happens in society to conditions in sport. Four major topics that highlight the social and sport experiences of women of color are reviewed: historical traditions of silence; critical analyses of gender and race; socialization at the intersections of gender, race, and socioeco-nomic class; and an analysis of research on women of color.

Historical Traditions of Silence for Women of Color

Historically, African American women have been silenced during slavery, prior to and during the civil rights era, and during the women’s movement (Collins, 1990; Giddings, 1984; hooks, 1981). According to hooks (198 I), they have been denied the right to vote, have been raped by white and black men, have received inadequate wages, and have been exploited in service and domestic work. Also, there has been limited access to quality education, well-paying jobs, and legal protection (hooks, 1981). Similarly, their contributions to society and status in sport have been diminished (Green, Oglesby, Alexander, & Franke, 1981; Palmer, 1983).

Literature suggests that women of color have been silenced by being sup-pressed, excluded, and misrepresented at every level of social interaction and have been placed at the margins by the dominant culture in society and in sport (Douglas, 1988a; Gates, 1990). The legacy of societal discrimination and absence from powerful and prestigious positions has served as a backdrop to set the stage

230 SMITH

for the invisibility, silence, and parallel underrepresentation of women of color in sport leadership and scholarship positions. Culturally diverse women represent only 5% or less of all coaching, teaching, and sports administration positions (Alexander, 1978; Janis, 1985; Murphy, 1980; Smith, 1991), and little scholarship or research on multiethnic womenin sport has been published.

One can count on one hand the number of published analyses that specifically focus on women athletes of color. . . . Some unpublished descriptive work on Black women athletes is available . . . and we may find race as a variable in some of our research traditions . . .but no profound analyses have yet been begun. Even less material is available concerning Native American women. . . Asian American women, Chicanas, and members of other Hispanic groups. (Birrell, 1990, p. 186)

With the exception of a few outstanding elite athletes, Oglesby (1981) saw African American women as invisible in sport and described African American sportswomen as “fleeting, if ever in the consciousness of the sporting public. Nobody knows her; not publicists, nor researchers, nor entrepreneurs, nor pub-lished historians. . . . The black sportswoman is unknown and, of course, unher-alded” (p. 1).

In her analysis of Gwendolyn Brooks’ work The Darkened Eye Restored: Notes Toward a Literary History of Black Women,Washington (1990) commented on the African American women’s struggle to sustain her identity against a racist and sexist society and suggested that the silence of women results in much repressed anger. She focused on a tradition in literature and social history that misrepresents African American women as “self doubting, retentive and mute on the one hand and aggressive, powerful matriarchs on the other” (Washington, 1990, p. 31). She discussed a literary character, Maude, who symbolizes these images of silence:

Maude is restricted for a good part of the novel to a domestic life that seems narrow and limited. . . and, yet, if the terms invisibility, double-consciousness, and the black mask have any meaning at all for the Afro-American literary tradition, then Maude Martha, whose protagonist is more intimately acquainted with meanings of those words than any male character, belongs to that tradition. (Washington, 1990, p. 32)

This tradition of silence and invisibility excludes images of women of color sharing equally with men of color and with majority-race men and women.

Our “ritual journeys,” our “articulate voices,” our “symbolic spaces,” are rarely the same as men’s. Those differences, and the assumptions that those differences make women inherently inferior, plus the appropriation by men of the power to define tradition, account for women’s absence from our written records. (Washington, 1990, p. 32)

Critical questions have been asked concerning why the fugitive slave, fiery orator, political activist, or person of color in sport is always represented as a black man, or the woman in sport-and-gender studies as a white woman (Birrell, 1990; Washington, 1990). These omissions and biases continue to reinforce historical patterns of silence and contribute to the invisbility of women of color.

WOMEN OF COLOR 23 1

African American, Hispanic, Asian American, and Native American women are minority groups hidden within two more conspicuous groups (women and ethnic minority men). Consequently scholars have tended to disregard or overlook them

because been falsely assumed that their experiences are identical to those of other minorities and women (Allen, 1990). Critical feminist theorists of color have pondered these omissions and asked how is it that “heroic voices, and heroic images of the . . . [African American, Native American, Hispanic, and Asian American] women get suppressed in a culture that has depended on . . . [their] heroism for its survival” (Washington, 1990, p. 32).

Palmer (1983), in analyzing the economic strengths and events surrounding the speech of Sojourner Truth in 1851, “Ain’t I A Woman,” recalled how feminists accepted the message that denounced the prevailing opinion of women

as weak, fragile,creaturesandbutdependentlargely ignored women of color as a part of the feminist movementof. Because discriminatory practices based on

power relations, women of color have remained largely invisible in society, even during the civil rights and women’s movements, although they have provided leadership, role models, and the strength and work that has served as the catalyst for both movements (Collins, 1990; hooks, 1981, 1990; Palmer, 1983; Washing-ton, 1990). This observation caused Palmer to comment on the use of African American women as role models for all women in terms of their strength of character and ability to go beyond gender-role stereotypes:

Yet, the actions of one Black woman, Sojourner Truth, have become familiar to almost everybody, a standard exhibit in modem liberal historiography. White feminists who may know almost nothing else of Black women’s history are moved by Truth’s famous query, “Ain’t I A Woman.” They take her portrait of herself as “one who ploughed and planted, and gathered into barns” as compelling proof of falsity of the notion that women are frail, dependent, parasitic. They do not . . . use Sojourner Truth’s battle cry to show that Black women are not feeble. . . . Rather they have used Sojourner Truth’s hardiness and that of other Black women as proof of white women’s possibilities. . . . Women such as Sojourner Truth embody and display strength, directness, integrity, fire. (Palmer, 1983, pp. 152-153)

Yet, despite their personal strength and integrigty, women of color have historically been oppressed and omitted from the mainstream of society, sport, and scholarship. Douglas (1988a, 1988b) also observed the silence of African American women in sport literature and research and was overwhelmed by the silence, inaccuracy, and misrepresentation. In instances where African American female athletes have been made visible, she noted that often discussions are “replete with inaccuracies and misrepresentations” (Douglas, 1988b, p. 1). Simi-larly, Oglesby (1981) noted that when the African American sportswoman “looked to society and physical education and sport systems to clarify and define her, she found that her images were either distorted and inaccurate or absent” (p. 3). Major sites of the silence have been in media representations (Corbett, in press), power-based societal relationships, published literature, and sport research. The creation of these sociohistorical traditions have been described as a “matter of power, not justice, and that power has always been in the hands of men-mostly white but some Black” (Washington, 1990, p. 32). (…)

Summary and Conclusions

Women of color in sport are impacted by multidimensional sociocultural phenomena in society, within racial or ethnic groups, and in organized sports. Women of color in society and sport have been, and continue to be, challenged and silenced by the triple oppressions of sexism, racism, and classism. Because of the multiple oppressions faced by women of color, they are often concerned with issues inclusive of, but different from, majority-race women and minority-race men. Issues such as inclusionary practices in women’s and feminist studies (Baca Zinn et al., 1986; hooks, 1981, 1984, 1990), traditions of silence and invisibility for women of color in research and scholarship (Birrell, 1990; Douglas, 1988a; Palmer, 1983; Washington, 1990), and critical feminist thought and em-powerment (Collins, 1990; Davis, 1990, Giddings, 1984; hooks, 1981, 1984, 1990) are important issues to woman of color.

Question and Problem Sets

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Students should understand the operating and cash cycles of a company, the mechanics in preparing a cash budget, the use of exchange rates and interest rate parity in international finance and valuation of a company in a merger and acquisition.

Assignment Steps

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Complete the following Questions and Problems from each chapter as indicated.

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  • Ch. 18: Questions 3 & 11 (Questions and Problems section)
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