My attached Marketing Plan failed my Professor’s standards. He wants more details in these three areas:

1. Write an introduction to your company. Describe your
hypothetical company, its location, and the product it makes or the service it
provides, and introduce the contents of your marketing plan. (Just make up something. It’s a fake company)

2. Decide the main goals that you would like to achieve
within the next year (short term) and the mains goals that you would like to
achieve within the next five years (long term). Determine the most appropriate
ways to measure both short- and long-term goals.

3. Develop an environmental analysis that includes
competitive, economic, political, legal, technological, and sociocultural
forces.

Short and long term goals:

MUST be marketing-focused(revenue $, profit $, market share %, # of customers, customer retention
%, etc)

MUST BE SMART goals per all the material that was provided
explaining and giving examples of SMART GOALS (Specific, Measurable,
Achievable, Realistic, Time-based)

Go back and look at the examples and materials previously
provided

Environmental forces analysis

Competitive forces: MUST provide the names of at least 2
actual competitors you will face and a discussion of the overall nature of the
competition in your industry/market

Economic forces: discussion of what is actually happening in
the economy today (relative low inflation, low unemployment, strong economic
growth etc and how these can potentially impact your business

Socio-cultural forces: identify and discuss various trends
within our broader society today that could have either a positive or negative
impact on your business (examples could be people seeking healthier lifestyles,
two income families, single parent families, people seeking more gluten-free
food etc.) The key is to think about and discuss how each trend could
potentially impact your business.

Demographic trends:what ARE the demographic trends in our society (what is the fastest
growing ethnic demographic for example), how does an aging baby boom generation
or upcoming millennial generation possibly impact your business?

Legal/regulatory trends: what ARE theses trends within YOUR
INDUSTRY.Example, if you’re doing a
restaurant business, there is a trend towards requiring calorie counts on every
menu item.What are the trends in YOUR
industry and how might they impact you?

Technology trends:what are the trends in the use of tech within your industry today and
how could those impact your business?Example, order takers and waitresses/waiters are being replaced with
“ordering kiosk” in the restaurant industry.

The quickest way to get started on discovering the various
trends in your industry is to just Google something like “current U.S. economic
trends” or “socio-cultural tends” or “ regulatory trends in the ________
industry” and see where it leads you.Then think about any trends you discover could impact your business.

As stated in the previously provided submission checklist
and grading form, good research and references are an actual necessity in order
to do this environmental analysis properly.

I am having trouble getting started with the assignment. It would be great if someone could help. The problem is how to start off and structure the paper. This is in APA format and two pages with the questions.

So far I had been caught up and have another assignment to finish along with this one. There has to be another way to learn the subject in detail and quicker. Are there other websites that would be able to help with this class. There will be another session starting that is similar to this. I get the idea but the terms is what I am having trouble retaining. Help, the full instructions are attached. Thank you.

You are required to answer any four (4)of the questions below in relation to the Leadership Quarterly article named Leadership Coaching, leader role-efficacy and trust in subordinates. A mixed methods study assessing leadership coaching as a leadership development tool.(the attachment)

Simply answer any four of the questions below (about 250 words per answer). Remember you are critiquing the research decisions and methods used in the report .

• Evaluate the literature review conducted for this researcharticle.
• This article uses mixed methods. Describe the characteristics of this research design and evaluate its appropriateness. Was this design sufficient to address the research objective, or would you suggest another design?
• Are the methods used to collect data (e.g. focus group and questionnaires) sufficiently justified and described? What further information (if any) do yourequire?
• Critique the sampling strategy and respondent selection used in thisstudy.
• Evaluate the data analysis strategy used in the quantitative part of the research.
• Assess the research ethics in this research project, in relation to therespondents.
• Evaluate the report in terms of its implications for theory and for leaders.
• Critique the outcomes of this this researcharticle. Did the researchers’ achieve the stated research objective?

here please follow my intrusion to write the essay.

1.please write a thesis to answer the Question directly in the Introduction paragraph (which is the first paragraph)

2.please write 2 quotes which from each articles in every body paragraph and mark the page number. And every quotes need analysis and please make connections between two quotes.

3. Do not summary the article, write your own ideas and analysis.

4. Every body paragraph needs a topic sentences and analysis.

Question: Kenji Yoshino describes the pressures placed on individuals, and society as a whole, due to the universality of the need to “cover” aspects of one’s identity in order to assimilate into the mainstream. Zadie Smith tells us that she “believe[s] that flexibility of voice leads to a flexibility in all things” (13). Using specific quotations, examples, and details from BOTH texts, write an essay that responds to the following question: How might the choice to cover or not and the choice to be multivocal or not be helpful or problematic in developing one’s personal identity and/or a pluralistic society?

The following questions may be helpful in formulating your argument, or in giving you some ideas about how to approach the essay. You are not required to respond directly to these questions in your essay.

§Yoshino notes that the United States has long been described as a “melting pot.” How is this ideal of assimilation complicated by the notion of covering?

§Are the pressures to cover similar to or different from the pressures to become univocal?

§How are “flexibility of voice” and “speaking simultaneous truths” related concepts in Smith’s article?

§Is there a relationship between pluralism and the ability to be multivocal?

• Imagine a conversation between Smith and Yoshino. Would they agree with each other’s proposals? What might be an area of disagreement between them?

Developing a Mission Statement

1. Basically, the mission statement describes the overall purpose of the organization.
2. If the organization elects to develop a vision statement before developing the mission statement, ask “Why does the image, the vision exist — what is its purpose?” This purpose is often the same as the mission.
3. Developing a mission statement can be quick culture-specific, i.e., participants may use methods ranging from highly analytical and rational to highly creative and divergent, e.g., focused discussions, divergent experiences around daydreams, sharing stories, etc. Therefore, visit with the participants how they might like to arrive at description of their organizational mission.
4. When wording the mission statement, consider the organization’s products, services, markets, values, and concern for public image, and maybe priorities of activities for survival.
5. Consider any changes that may be needed in wording of the mission statement because of any new suggested strategies during a recent strategic planning process.
6. Ensure that wording of the mission is to the extent that management and employees can infer some order of priorities in how products and services are delivered.
7. When refining the mission, a useful exercise is to add or delete a word from the mission to realize the change in scope of the mission statement and assess how concise is its wording.
8. Does the mission statement include sufficient description that the statement clearly separates the mission of the organization from other organizations?

Developing a Vision Statement

1. The vision statement includes vivid description of the organization as it effectively carries out its operations.
2. Developing a vision statement can be quick culture-specific, i.e., participants may use methods ranging from highly analytical and rational to highly creative and divergent, e.g., focused discussions, divergent experiences around daydreams, sharing stories, etc. Therefore, visit with the participants how they might like to arrive at description of their organizational vision.
3. Developing the vision can be the most enjoyable part of planning, but the part where time easily gets away from you.
4. Note that originally, the vision was a compelling description of the state and function of the organization once it had implemented the strategic plan, i.e., a very attractive image toward which the organization was attracted and guided by the strategic plan. Recently, the vision has become more of a motivational tool, too often including highly idealistic phrasing and activities which the organization cannot realistically aspire.

Developing a Values Statement

1. Values represent the core priorities in the organization’s culture, including what drives members’ priorities and how they truly act in the organization, etc. Values are increasingly important in strategic planning. They often drive the intent and direction for “organic” planners.
2. Developing a values statement can be quick culture-specific, i.e., participants may use methods ranging from highly analytical and rational to highly creative and divergent, e.g., focused discussions, divergent experiences around daydreams, sharing stories, etc. Therefore, visit with the participants how they might like to arrive at description of their organizational values.
3. Establish four to six core values from which the organization would like to operate. Consider values of customers, shareholders, employees and the community.
4. Notice any differences between the organization’s preferred values and its true values (the values actually reflected by members’ behaviors in the organization). Record each preferred value on a flash card, then have each member “rank” the values with 1, 2, or 3 in terms of the priority needed by the organization with 3 indicating the value is very important to the organization and 1 is least important. Then go through the cards again to rank how people think the values are actually being enacted in the organization with 3 indicating the values are fully enacted and 1 indicating the value is hardly reflected at all. Then address discrepancies where a value is highly preferred (ranked with a 3), but hardly enacted (ranked with a 1).
5. Incorporate into the strategic plan, actions to align actual behavior with preferred behaviors.