Step 1: Read the cases thoroughly with a view to understanding the Public Relations issues illustrated by each case. Make sure you discriminate between information which is relevant and that which is superfluous and/or ambiguous. Step 2: Define clearly and concisely the basic problems (or issues) in the cases. Then identify the main issues. Do not be confused with "symptoms." Identify the key decisions to be made. Step 3: Use the information and facts provided in the case to analyze the situation. This would include understanding the situation, an analysis of the environment (if applicable)– for example, are there particular strengths and weaknesses, external opportunities and threats (SWOT analysis), etc. that should be mentioned? Step 4: Based on your analysis from step 3 above, identify possible alternative strategy solutions to cope with the problem(s)/Issue(s) you have identified in step 2 above. State any assumptions you make, and feel free to make assumptions in order for the strategies to work. Evaluate the pros and cons of each alternative considered. This should form the main focus of your attention in the case analysis. Step 5: Recommend a course of action (if appropriate), selecting the alternative proposed in step 3 above. Which would you consider most appropriate to solve the problems you have identified in step 2 above taking into consideration the analysis made in step 3? Include some specifics regarding how the recommendations may be implemented by the marketing team. Note: You should edit your recommendations based on the latest web-information that you can access by going to the company's website.

Use the Internet or the Strayed Library to research the difference in the cash flow reporting requirements between US GAAP and IFRS. Given the complexities related to preparing and interpreting the statement of cash flow, evaluate the current requirement under GAAP and IFRS, indicating improvements that you would make to each method’s requirement to better serve the users of the information. Provide a rationale for your changes.

so do try to do your best to find examples you can use to explain these terms!  The best example overall example and the funniest example this week will each get up to 10% of extra credit for the grade:

Read the "Raygen Company Slum"case study and write an essay that describes how you would handle the situation. You essay should incorporate the leadership skills learned this week as well as challenges that many leaders face.