MKT571 – GROUP

**Cannot accept more than 2% plagiarism, it will be submitted to TurnItIn. If you are referencing please do in-text citations.

***Please use grading guide attached to help you and make sure that all requirements are met.

Written Paper Assignments:

It should not have to be restated, but remember that ALL written paper assignments are required to have references AND citations in the body of the paper. A paper with no references or citations is considered a form of plagiarism and will result in zero points.

***It is VERY IMPORTANT that you follow the grading guide as well as the APA format.

**** NOTE: This professor has a zero-tolerance policy on plagiarism. The professor submits ALL papers to Turnitin! The scores they receive can be significantly different from the scores you receive for student submittals.

BOOK: Kotler, P., & Keller, K. L. (2016). Marketing Management. Boston: Pearson.

***Minimum of two references

This is a group effort and the below is my section. Let me know if you have any questions.

Purpose of Assignment

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product promotional strategy that addresses at least 3 stage of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the changes that define life cycle changes and factors that can affect the marketing of a product or service over time.

Assignment Steps

Select a product: Apple iPhone X

Generate a minimum 400 word product strategy in Microsoft® Word that addresses the following: for at least three stages of the product life cycle (NPI-new product introduction, growth, maturity and decline) identify changes that are required in the promotional strategy.

• Identify how you will measure (what metrics will be used to determine success or failure) the marketing activities.

Create at least two different types of media methods for the product.

One media method must be a print method and one must be non-print.

A print media method is a media strategy which highlights your product.

A non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product.

In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).

Explain how your media strategy changes with product life cycle stages.

Supporting Material:Mrketing Mix and the Product Life Cycle Grading Guide

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Read the article which is attached then answer 3 question the answer should be only between ( 2 – 3 ) pages. You can use the internet as rescuers.

It is easy work. This is the professor instructions :

BOUT THE RESEARCH: To understand the challenges and opportunities associated with the Internet of Things, MIT Sloan Management Review conducted a survey of business executives, managers, and IT professionals from organizations located around the world. The survey, conducted in the spring of 2016, captured insights from 1,480 respondents from a wide variety of industries, and from organizations of all sizes. The sample was drawn from several sources, including MIT Sloan Management Review subscribers. In addition to these survey results, we interviewed subject matter experts from a number of industries and disciplines to understand the practical issues facing organizations today in their use of analytics. Our interviewees’ insights contributed to a richer understanding of the data. We also drew upon several case studies to illustrate how organizations are using the Internet of Things.

Questions: Please answer the following three questions in 2-3 pages

1. Based on the research and results what are the competitive advantages from IoT?
2. What are the areas of concern for achieving success with IoT?
3. The authors state the following:

“While many factors contribute to successful IoT projects and larger-scale IoT initiatives, managers should consider developing the following three key factors at an early stage of their projects: a strong analytics capability; sharing data; and preparing customers for an ongoing business relationship with their IoT devices. Creating business value from the IoT depends on much more than managing IoT devices, or even managing the data that flows from these devices.”

As a CIO of how would you respond to the above statement and prioritize for success of IoT.

You are an expert
security software programmer who works in top secret for the national
government of the country of Zulu. Late one afternoon, you come across
an ominous email in which you learn that a small group of sinister
government officials from Zulu plan – in exactly one hour – to unleash a
nuclear attack on the neighboring country of Delta. It happens that
this very same group of officials is at odds with the neighboring
country because of vastly different political and economic views. The
bottom line? You are aware that if this missile is launched, the event
will spawn World War III.

Because you are the only person in the country of Zulu who has
knowledge of the specific program code that will be used to trigger this
devastating missile launch, you alone are the one individual who has
the capacity to de-program the event — i.e., you could choose to cancel
the launch altogether, or you could otherwise divert the nuclear
missile to a neutral zone. In short, millions of innocent lives are now
in your hands.

However, you adhere strictly to duty ethics (referred to as a
“deontologist”). On the day that you assumed your role as a top-secret
national security programmer, you took a solemn oath swearing that you
would never intervene in any government action, no matter its
consequences. In short, your duty is limited to software programming —
and to programming alone. Indeed, your oath entails that you have an
explicit duty never to make a decision that extends beyond your software
programming role. Moreover, you are sworn never to discuss your
programs with any other human being – except for communication that may
be required with a limited number of superiors. On any given day, these
few superiors of yours are easily found somewhere in the building. But
alas! On this day, you are unable to find even one superior for advice
(are they perhaps bound and gagged somewhere in this massive
building?).

Week 1:

What would a strict deontologist do? Why?

To whom or to what is your duty? This is not an easy question…but it is also what makes duty ethics so much fun!

Week 2:

What would Immanuel Kant’s “Categorical Imperative” suggest you do here?

In this situation, would duty ethics be at odds with the thinking of Immanuel Kant? Explain.

Regulation and the Uniform CPA Examination

Review the educational and experience requirements to sit for the Uniform CPA Examination published by the Board of Accountancy for the State in which you intent to pursue licensure, in addition to licensure and continuing professional education requirements. Review the American Institute of CPAs (AICPA) Web site to determine the purpose, structure, and format of the Uniform CPA Examination, as well as the organizations involved in delivering the examination on an ongoing basis. Review professional journals published by the AICPA and other national or state accounting associations.

Prepare a 10-12 page research paper (excluding title page, abstract, references page, and appendices) in APA format that presents your findings. In addition, the paper should also discuss the following:

• Assessment of current progress towards meeting educational and experience requirements to sit for the Uniform CPA Examination.
• Opportunities for student membership in national and state accounting associations.
• Avenues for pursuing internships with public accounting firms.
• Strategies for staying current in accounting knowledge after graduation.
• Current trends in careers in accounting.

A minimum of 3 peer-reviewed academic or professional references must be used in development of this paper.