Competencies Analyze the evolution of social media standards and practices and how it relates to the potential need for regulation of social media, along with ethical concerns. Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media. Compare and contrast new social media marketing trends with more traditional forms of advertising. Assess the development of societal standards in relation to social media and how this can alter social norms in everyday life. Integrate the positive and negative effects of social media making global communication easily accessible. Design a personal plan to use social media to benefit the student both personally and professionally as well as minimize online mistakes and their impact.

Instructions

Social media use is critical to a dynamic and competitive brand, whether that brand is something you sell, a group home, a non-profit organization, or your self-image. This project will get you thinking about effective ways to shape your social media tools to make the most of your brand, to keep consumers talking and thinking about your brand, and to get interaction from those you seek to sell to or to help. You will take a look at what you post to social media, possible responses or reactions you will receive, as well as use social media trends and society controls to keep your brand meeting your goals.

Your final project should include a plan for the following: how you will utilize a minimum of four social media sites; what your target audience will be; your use of contacts, outreach, and advertising best practices; your posting do’s and don’ts; and explanations of your choices using the sources from the course and others you find.

If you have a real business, brand, or site to work on, you can start by putting the site profiles into the four social media sites you have chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don’t really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.

In summary, your plan should contain: An introduction to your brand or company Your social media goals and general goals for the brand An analysis of the market comparables — similar businesses/nonprofits/brands, including what has been successful and what hasn’t worked for at least 3 good comparable brands Discussion of societal norms for those comparables. What seem to be the “rules” they follow? Is there open or tacit regulation you’ve noticed? Include how you can expand your influence globally by overcoming potential language and culture barriers  An analysis of advertising and its necessity along with the type of advertising you would do and why An outline of the audience you intend to reach and how to reach them. Be sure to take into account the factors that are in play when attempting to reach an audience that includes a wide range of ages (consider generational differences) A plan for how to use your contacts and add new ones when publicizing and staying connected A plan for each of four social media sites, including profile information and posting ideas Analysis of any of the theories you would use A conclusion

Your project lengths will depend on how much depth you put into your analysis of each section, but to give you a general idea, several paragraphs for most of the bullet points is a good length, and should result in a total of around 10 pages.

  Select a Topic for Your Critical Review

Select the topic for your Critical Review, which is due in Week Six, and briefly analyze its key features and pathophysiology. You may select from any of the following psychiatric disorders: schizophrenia (or schizotypal disorders), bipolar disorder, depression, any of the anxiety disorders, PTSD, chronic pain disorders, Alzheimer’s disease,  Parkinson’s disease or other movement disorder, seizures, ADD/ADHD, autism, OCD, any personality disorder, brain trauma, stroke, encephalitis, meningitis, or migraines.  Other topics may be chosen, with approval of your instructor.

Other topics may be considered but require prior approval by the instructor. However, addiction is not the emphasis of the course. Critical Reviews focusing on addiction, or drugs of addiction, will not be accepted. Your paper must focus on drug treatment and not on other modes of treatment. Papers that discuss psychotherapy, other than in passing, will not be given credit. Ask your instructor for clarification.

Explain your chosen psychiatric disorder in terms of neurotransmitter and receptor theories. Describe the symptomology of the disorder and its relationship with the neurotransmitters involved. Discuss the anatomic changes seen with the disorder. Explain the relationship between neurotransmitter and anatomic features and resultant symptoms. Summarize the interaction(s) between the behavioral, neuroanatomical, and neurotransmitter changes seen within the selected disorder.

The paper: Must be three double-spaced pages in length (not including title and references pages) and formatted according to APA style Must use at least three peer-reviewed sources from the Ashford University Library. These may include the required articles for the assignment.

Masters and Johnson Human Sexual Response Cycle to the   Kaplan’s Three Stages of Sexual Response.  

Complete the template provided by comparing and   contrasting the 

Include the following in the chart: A detailed description of the phases in both models of sexual   response. The differences and similarities between male and     female sexual responses noted in each of the two models.

APA style is not required, but solid academic   writing is expected.

You are not required to submit this assignment to Turnitin.

This cumulative assignment allows you to consider everything you have learned over the past 5 weeks in an attempt to change a behavior of your own. This overall process is similar to what a board-certified behavior analyst would compete with a new client.

Refer to the approved behavior you would like to change, based on your submission to your instructor in Week 3.

Track baseline data over a 3-day period, using the Baseline Data Worksheet.

Write a 1,400- to 1,750-word paper that outlines an intervention plan for changing that behavior, in which you discuss the following: Describe the target behavior. Outline the dimensions of measurement/baseline measurement. Describe the function of the baseline behavior. Outline the goals of the behavioral change. Propose a behavior intervention plan based on goals. Provide a minimum of 2 antecedent changes. Provide 4 to 5 consequence modifications. Choose consequences based on at least four of the following: positive reinforcement, negative reinforcement, negative punishment, positive punishment, and extinction.  Describe any potential barriers to treatment, as well as how you would overcome these barriers. Describe the expected outcome if the behavior intervention plan was implemented and followed.

Format your paper according to APA guidelines.

Submit your Baseline Data Worksheet along with your paper.

  

Track baseline data of your selected behavior that you would like to change over a 3-day period.

Use this information in your Self-Management Paper, due in Week 5. 

  

                                                                       Day One                     Day Two                         Day Three

 

Dimensions of measurement 

Baseline measurement

Function of baseline behavior

  Qualitative Research

Prior to accessing this quiz, read and review the required resources for this week. This quiz assesses your understanding of the topics covered in Weeks Three and Four, which include the following: philosophical underpinnings of the qualitative paradigm, qualitative research designs, data analysis practices in qualitative research, credibility and validation, and ethical issues in qualitative research. This quiz consists of 10 questions and is worth 5% of your course grade.

Select the best possible answer for each question. You will be allowed 3 hours to complete the quiz once you begin. Once you open the quiz, you must finish it in one sitting. You will have only one attempt to take the quiz. Click on the Take the Quiz button when you are ready to start this exam. When finished, click on Submit Quiz.