Healthcare Management MBA, Capstone: Case and Industry Analysis.

You selected a product and you’ve identified a target audience. Now, it’s time to define the specific details of your offering!

For this assignment, create a 5-6 page paper (not including title page) that contains the following information:

1. Include a concept statement. Concept statements are useful during the research phase as a means to obtain feedback on a new product idea from potential consumers before bringing the product to market. A concept statement must include the following key information:
   
   • Headline (This can be as simple as “Introducing XYZ Product!”)
   • Product Description (Include a short statement describing the key features of your product.)
   • Value Proposition (What value does your product commit to deliver to consumers? What are the key benefits of using your product? What problem does your product help consumers solve?)
   • “Reason to Believe” (Why should consumers believe that your product will deliver the value it promises? Be sure to provide facts here, not “fluffy” language!)
   • Suggested Retail Price
   • Image/Product Shot (Provide a drawing or mockup photo of your product.)
2. Include a summary that explains the rationale for each component in the concept statement (for example, why you included certain product features, why the specified price was chosen, why the key benefits highlighted are the most important ones, etc.).
3. Describe two ways that you will do market research to identify who your target audience is. Discuss the type of market research, how you will implement the research, and why you selected those types of research.
4. Create a persona that represents your target market based on your research.
5. Create a SWOT analysis for your product to identify strengths, weaknesses, opportunities, and threats.

Include a title page, and proofread your final assignment for correct spelling, grammar, and punctuation.

1. Read pages 209 through 232 in Graham and Harvey (2001). The Theory and Practice of Corporate Finance: Evidence from the Field. Journal of Financial Economics

• Here is the link: https://faculty.fuqua.duke.edu/~charvey/Research/Published_Papers/P67_The_theory_and.pdf

• Write no more than 1-page on a few things you found interesting or new or different in the article compared to what you learned in Chapter 13.

2. Read pages 0 through 6 and Table 11 in Graham and Harvey (2005). Payout Policy in the 21stCentury. Journal of Financial Economics

• Here is the link:

https://faculty.fuqua.duke.edu/~charvey/Research/Working_Papers/W71_Payout_policy_in.pdf

• Write no more than 1-page on a few things you found interesting or new or different in the article compared to what you learned in Chapter 15.

3. Read the Harvard Business Review Article in the link below. Write no more than one page about things you found particularly interesting in the article.

1. 1. https://hbr.org/1995/05/the-options-approach-to-capital-investment

So I want to get a Personal statement beast on question you will find it in the attachment please look at it, and just put any personal information its ok.

Network Architecture Paper: Using either the OSI Reference Model or the TCP/IP Protocol Suite, describe how each layer of the Model/Suite represents the communication flow between organizational levels and across departments/division of an actual hierarchical business. Be sure to include a communication flow diagram showing the logical and physical connections.

The paper must use APA 6th ed., 7th printing formatting and contain a title page, 3 to 5 pages of content, and a minimum of three peer-reviewed references.

Assignment Resource(s):

This is the big picture explanation of the TCP/IP protocol and how it maps to the OSI model. The big picture covers the OSI model layers and their functions, TCP/IP layers, functions, PDUs and addressing. Then it shows how the many different network devices are mapped to the TCP/IP protocol.