Understanding Target Markets, marketing assignment help

Purpose of Assignment

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Assignment Steps

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. In Week 2, create the Research section of your plan.

Create the research section of your marketing plan in minimum of 700 words.

Include at least 3 elements of the Research List of Topics (see list below):

  • Research List of Topics:
    • Primary Research
    • Secondary Research
    • Consumer Analysis
    • Customer Profile
    • Continuous Consumer Monitoring & Research
    • Environmental Scanning
    • Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
    • Current Opportunities
    • Potential Future Opportunities
    • Current Threats
    • Potential Future Threat
  • Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

This assignment will be incorporated into overall marketing plan later in the course.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

P.S. I will provide summary info for the company selected for marketing plan.

Disney Version Pokemon Go

For this discussion, your instructor will divide the class into groups of four to five students. In relation to your project idea, contemplate each of the categories below for strengths and weaknesses and what opportunities and threats may occur with your new business idea. Consider the impact of ethical issues that may arise as well.

Briefly profile your idea and its single greatest strength and weakness in each of the following categories:

Disney Version of Pokemon Go App.

  • People: Consider one of the following areas: skills, knowledge, capabilities, impact on others both inside and outside the company, or other (be specific).
  • Products and/or Services: Consider one of the following areas: distinguishing features (or lack thereof), competitive advantages/disadvantages, quality, speed of delivery, installation and/or service capabilities, or other (be specific).
  • Company: Consider one of the following areas: reputation, capacity, responsiveness, customer attitudes, or other (be specific).

In your responses to your group, respectfully critique their posts and discuss what opportunities and threats may occur with their new products or services. Address any possible ethical issues as well. Use this input to inform your Milestone Two submission in the next module.

family therapy theories and approaches, psychology,

need one one well/ nice paragraph and one respond to classmate

1.What systems approach or part of a systems approach do you think you might

want to employ in doing family treatment?

I attached rational emotive behavioral therapy as the one is good for family.

Right way you think so.

+ 2. one respond to classmate (the respond should be nice) find something you like there and comment, add some more info ask question) but stay positive.

I find Multi-generational Family Therapy most interesting since it seems true to me that the family patterns tend to repeat through generations. I also like the idea of Bowen’s genogram since it would help clinicians learn the client’s history which may lead us to find somethings that triggered their current family structure or their belief/expectation in a family. However, this approach seems to take a long time and the process seems complex in many situations. For instance, I would think it would not be as effective if the clients were adopted and therefore, had no information of their biological parent. A history of their foster parents may be helpful, but the history of mental illness or personalities from their previous generation may not define the client as well as the history of foster parents since such conditions are highly related to a genetic reason. Neukrug’s book described Bowen’s explanation in couples, and how they chose each other because they are the same level of psychological health. If that is true, the clients can somewhat understand each other and work things out by understanding the difference in each other. I also like the idea of not involving their children in the session since they are not the cause of the family issue and they cannot fix anything by attending the therapy where parents may argue and express frustration.

response to articles

meaningful and constructive responses to 2 other students’ news articles. Write 5 sentences or more, for each individual response, that adds to, advances and, expands the discussion

the first one :

A. https://www.nytimes.com/2017/10/06/business/economy/racial-discrimination-government-officials.html

B. This news article was about evidence that government officials throughout the United States are not as responsive to black people as they are to whites. Researchers sent about 20,000 emails to local government employees in almost every country. They used commonplace questions such as what time do you open? The emails were the same except the names of the senders were different. Half of the emails came from names that are shown to be linked to black people and the other half came from names that are linked to white people. The people with white names got responded to more and got politer responses than the black individuals.

C. The specific issue being faced by black people in this news article is that they aren’t getting treated fairly. They are getting discriminated against because their name is associated with African American race. This article showed the huge issue facing black people and that is they are not getting treated equally.

D. A theory from chapter 2 of text that could explain the event is racial formation theory.

E. The racial formation theory explains the event because the government believes they can do anything they want. The government has passed laws based on race. Therefore, government employees think they can discriminate against specific races and it is okay. The U.S. government has influenced stereotypes and discrimination. By discriminating against people with black associated names in emails, government employees are shaping the acceptable discrimination against black people.

F. My first question is, how can we make discrimination against races unacceptable?

My second question, what programs can be made so that discrimination can be confronted and fixed?

The second one :

A) https://www.nytimes.com/2017/09/29/us/air-force-academy-racial-slurs.html

B) Five African American students of an Air Force Academy Prep School in Colorado were targeted as racial slurs were discovered on message boards in their dormitories. In the article, Lt. Gen. Jay B. Silveria delivered a lengthy message to the Academy’s 4,000 cadets and 1,500 staff members about his anger and intolerance for the actions of those who committed the act stating, “If you can’t treat someone from another race, or different color skin, with dignity and respect, then you need to get out.” Lt. Gen. Silveria then relates the racial slurs and acts to events that have happened in Ferguson, Charlottesville, and even the NFL protests of kneeling when the National Anthem is playing, and calls for civil discourse and attention to the power that diversity brings. However, it was not discussed if the students who committed the acts were found and/or what the consequences were for doing so, or what the racial slurs specifically consisted of besides a hint of “go home [racial slur]” that one mother described was written.

C) The specific issue faced by the five African American’s in the academy was the discovery of racial slurs on their message boards in their dormitories. This, however, wasn’t just directed towards those five individuals, but to the African American community in the Academy as a whole. In recent times, the battle African Americans have been fighting between all members and aspects of society, shows that with an event like this taking place, the battle seems to have no end in sight.

D) A theory that can help explain this event is the general idea of Systemic Racism.

E) Systemic Racism encompasses white prejudices, emotions, framing, discriminatory practices, and institutions to guide the long term domination of Americans of color (Feagin, p. 47). Specifically within the third theme, it focuses on the “framed set of ideas and practices that deny Americans of color the privileges, power, opportunities, and rewards that this society offers whites as a group” (Feagin, p. 49). Now, the article didn’t specify who wrote the racial slurs or what their race/ethnicity was, but it doesn’t change the fact that this happened to only African Americans in this Academy and that specific slurs used to describe them were written out on those boards. With Systemic Racism taking place, the individuals who wrote the racial slurs showed their “act of dominance” by instilling their position as superior to those five African Americans. They communicated how African Americans were not meant to have the privileges, opportunities, or power that they have by going to this Academy and receiving the benefits from it in doing so. Again, with the different issues continuing to arise between society and African Americans in the United States, this is proving that racism is not dead and that there are still major issues that need to be addressed and worked on in order to move forward, unite, and function as a whole.

F) My first question is, how can parents find ways to educate their children in accepting the beauty in diversity, treating people with respect, and to understand that they are not above anyone else?

My second question is, what are some ways the Academy can reassure all cadets and staff members that something like this will never happen again?

business ethical essay

You are to compose a short paper that addresses all questions asked at the end of the case in the attached document. As we are also evaluating your writing, your answers must be in an essay format, rather than using outlines or bullet points. You are to submit your answers in narrative form. Keep in mind that communication has multiple dimensions to it. Communicating substantive information is only one dimension. How well you communicate it and the grasp of the English language that you display in your communications will all have a bearing on how the individual grading your submission will evaluate it.

This assignment will make up a percent of your grade to be determined by your faculty member. please write at least 7 pages. on copy online.

5-1 Discussion: An Empowering Leader

Certain leadership tactics and management practices may positively or negatively affect employee empowerment, motivation, and productivity. Research evidence of how your chosen leader’s behavior affected employee empowerment, motivation, and productivity in his or her organization. Describe how the leader’s behavior shaped organizational culture in a positive or negative fashion. Were any ethical and/or unethical political behaviors evident in these tactics?

Respond to two of your classmates’ posts concerning their chosen leader’s tactics to become an empowering leader. Were the tactics successful? How did the tactics affect organizational culture?

For additional details, please refer to the Modules One Through Eight Discussion Board Rubric document.

Contract- Discussion

Please read the case excerpt of Bonhomme v. St. James, 970 N.E.2d 1
(Ill. 2012)- posted below. It is a cat fishing case where the
plaintiff, Ms. Bonhomme filed a multi-count suit against Defendant,
Janna St. James, after Ms. St. James posed as a man online, entering
into an almost 2 year online relationship with Ms. Bonhomme. The facts
are quite amazing that someone has this much free time to create an
elaborate online personae. At one point Ms. St. James faked the man’s
death but still continued the relationship as a family friend of the
deceased with Ms. Bonhomme. As a result, Ms. Bonhomme suffered
emotional distress and incurred financial costs arising from the parties
relationship over the 2 year period.

In the end, the court dismissed the case and the dismissal was
affirmed on appeal by the Supreme Court of Illinois claiming there was
no commercial or business relationship arising out of this situation.

Do you agree with the court? Why or why not? Could you argue under
the facts that it was a commercial transaction on the part of the
defendant? Should the law change to allow for such cases?

A research paper 12 pages about how does Donald Trump successfully marketed himself to the American people

My Essay is a research paper and I want a good title similar to what I wrote on the title.

First I need an introduction that is starting with a hook and then talk about Donald Trump back ground and how he start his life and how he become the thing and the way he is now.

and I want a clear thesis which are the following:

Donald Trump successfully marketed himself to the American people by emphasizing the following attributes:

first, his role as a “Successful” business man who was always “won” and made “the best” deals.

Second, his superior intelligence.

Third, his overall strength and superiority.

And I need after the thesis a paragraph about each one of the thesis and A multiple examples or a quotes matching the thesis.

Command and Management

Task:

Assume you are a Fire Team Leader at Full-fledged fire station of ORPIC Logistics Company, Murayrat, Oman.

As shown in the following image there is a fire in the fuel tank marked with and “X” in red colour. The location of the fire station is marked with a Blue Rectangle. (The picture has been uploaded in the attachment)

Coordinates:

23.501253, 58.199403

https://www.google.co.uk/maps/place/23%C2%B030’03….

You are required to prepare a debriefing for your superiors, to inform them about the incident and proceedings of the day. The Debrief should include at least the following information.

And the structure of the headlines will be in form of:

– Introduction and background information about the incident

– Actions taken on arrival

– Fire crews & equipment used/dispatched

– Operational procedure conducted to control the incident involving flammable liquid tank fire.

– Incident command chart

– Fire Department Log entry

– Filled Pro forma of Fire Investigation




*** Words counts = 2000 words.

*** In-Text Citations and references using Harvard style.

4 Pages CASE STUDY about Healthcare Management: Marketing in Healthcare

The case

Patients “Like” Social Media

Nancy K. Sayre

A long-term care facility (50 beds) in the Midwestern U.S. has just been acquired by a larger
acute care hospital/health care system in the nearby city because they want to offer services
across the continuum of care. Last year, they also acquired a provider of hospice services (25
beds). The hospital has relied mainly on television advertising and a strong web presence
(landing pages, banner ads), whereas the two smaller organizations used word-of-mouth,
physician referrals, networking, and print materials to recruit new patients.

Marketers know that social media is changing the way consumers and health organizations
interact. The strategic plan indicates that priorities for the new combined health system include
enhancing patient safety and the patient experience, expanding into the growing senior market,
competing on outcomes, minimizing the total cost of care, expanding geographic reach,
extending partnerships with employers, and maintaining or improving the margin of 5.28%. As
the newly appointed director of marketing for this combined new health system, you believe
there are multiple points of discussion for your team regarding a marketing strategy using social
media.

Prepare a written report of the case using the following format.

Background Statement

What is going on in this case as it relates to the identified major problem? What are (only) the key points
the reader needs to know in order to understand how you will “solve” the case? Summarize the scenario
in your own words—do not simply regurgitate the case. Briefly describe the organization, setting,
situation, who is involved, who decides what, and so on.

Major Problems and Secondary Issues

Specifically identify the major and secondary problems. What are the real issues? What are the
differences? Can secondary issues become major problems? Present analysis of the causes and effects.
Fully explain your reasoning.

Your Role

In a sentence or short paragraph, as the newly appointed director of marketing, describe your role and the
approach to the problems and issues that someone in your role would take to address them? What are the
advantages and disadvantages of your selected role? Be specific.

Organizational Strengths and Weaknesses

Identify the strengths and weaknesses that exist in relation to the major problem. Again, your focus here
should be in describing what the organization is capable of doing (and not capable of doing) with respect
to addressing the major problem. Thus, the identified strengths and weaknesses should include those at
the managerial level of the problem. For example, if you have chosen to address the problem from the
departmental perspective and the department is understaffed, that is a weakness worthy of mentioning. Be
sure to remember to include any strengths/weaknesses that may be related to diversity issues.

Alternatives and/or Recommended Solutions

Describe the two to three alternative solutions you came up with. What feasible strategies would you
recommend? What are the pros and cons? State what should be done—why, how, and by whom. Be
specific.

Evaluation

How will you know when you’ve gotten there? There must be measurable goals put in place with the
recommendations. Money is easiest to measure; what else can be measured? What evaluation plan would
you put in place to assess whether you are reaching your goals?

TIP: Write this section as if you were trying to “sell” your proposed solution to the organization.
Convince the reader that your proposed solution is the best available and that it will work as planned.
Make sure the goals you identify are worth the effort required to achieve them!