Research Marketing

Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

  • Major areas of increase and decrease in revenue or type and/or category of business
  • Trends that are evident in terms of revenue or type and/or category of business
  • Insights that would help formulate marketing strategies to either continue growth or reverse decline
  • Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

Part 2:

Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company’s business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.

Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:

  • Name of Company
  • Location of Company Headquarters
  • Name of Product or Service selected
  • General description of company (number of employees, revenue, type of ownership, web page, etc.)
  • General description of product or service

APA guidelines. ORIGINAL WORK ONLY PLEASE

Mastering management and taking leadership responsibilities

Becoming a technological manager is more than acquiring new skills and building relationships – it entails profound transformation of identity. Mastering management & taking leadership responsibilities has become a routine task for, as well as an inherent expectation of, mid-to-high level management. Responsibilities as such include: learning how to motivate and exercise authority, understanding one’s own strengths and weaknesses, reconciling one’s own expectations with those of others, and finally, coping with new stresses and involved emotions.

Based on your personal on-the-job experience, and the managerial visionary concepts, what do you foresee as relevant psychological and physiological effects that may occur in a promotion or transition process?

Note: transitional examples include taking on new job assignments, becoming a manager for the first time, and moving from a lower to a higher level managerial position.

As you may recall, many theories that serve to help explain the topic of “Motivating & Leading Technical People”. From your perspective as an engineer advancing in positions and that of an accomplished engineering manager, how would you incorporate the theories of “Motivation and Leadership” into the daily routine of your company (workplace)?

As you respond, cite pertinent theories and job-related experiences that cover key attributes of management such as: risk-taking and decision-making, judgment by trial and error, performance monitoring and evaluation, observation and interpretation, strategizing and behavioral analysis. Discuss the advantages, disadvantages, and ramifications as they apply to personal conduct, overall managerial tasks, and the company’s operational vision.

Topic1 DQ 1

Please write a
paragraph with your opinion based on the text bellow. Please include citations
and references in case you need to used for the question.

Research has shown that certain ethnic and cultural groups are at risk for giving birth to low birth weight or preterm babies. According to a study in 2007, underprivileged and African American women have two times the rate of preterm births and higher rates of growth restriction (Goldenberg & Culhane, 2007). Women from South Asia and especially of the Indian subcontinent have very high rates of fetal growth restriction and low birth weight (Goldenberg & Culhane, 2007). Cultural beliefs and health values as well as access to adequate health care and nutrition contribute to the health of newborn babies.

The health care needs of low birth weight (lbw) babies have both short term and long term effects on the baby’s family and society as a whole. According to The Urban Child Institute the hospital cost for preterm/ lbw births in 2001 totaled $5.8 billion for the first year of life, of which Medicaid covers 42% of these cases (Prematurity and Low Birth Weight, 2012). The UCI also noted that an extra $51,000 would be spent throughout the child’s life (Prematurity and Low Birth Weight, 2012). Physical complications related to lbw infants include decreased brain development, respiratory problems, cerebral palsy, HTN, DM, coagulation abnormalities and heart disease (Wilson, 1999). Lbw children are more likely to use regular medications, require the use of “above average” health services, and have a need for special education. All of this can be a strain on family relations, child development, and drain the family financially.

Providing adequate prenatal health education and access to nutrition, prenatal testing, and support groups can help decrease the risk for having an lbw baby. Most local hospitals in my area now provide prenatal education that covers topics such as mother and baby nutrition, smoking or alcohol cessation, and vaccines. Agencies such as the Supplemental Nutrition Program for Women, Infants and Children (WIC) and Medicaid are instrumental in providing resources for nutrition and health care after birth. I have personal experience with Case Managers and Social Workers who have provided assistance in finding home health agencies and special education services to aid in child development.

References

Goldenberg, R., & Culhane, J. (2007, February 2007). Low Birth Weight in the United States 1,2,3. The American Journal of Clinical Nutrition, 85(2). Retrieved from http://ajcn.nutrition.org/content/85/2/584S.long

Prematurity and Low Birth Weight. (2012). Retrieved from www.urbanchildinstitute.org/articles/policy-briefs…

Wilson, J. (1999, February 1999). The Barker Hypothesis: An Analysis. The Australian & New Zealand Journal of Obstetrics & Gynaecology, 39(1).

Web Site Development

Develop a 5-6 page Word document that describes the design for a small Web site that meets the following specifications.

  • The Web site includes four or more Web pages designed according to current usability guidelines.
    • One page must be the Home page.
    • One page must be a subscription page that allows the user to become a member or subscribe to your organization and performs HTML data validation.
  • The Web site must incorporate the use of the following:
    • Images and Audio
    • At least one table (NOT for page layout)
    • At least one form
    • Navigation
    • Other valid HTML elements
    • Produce a cohesive site that is easy to navigate.
  • The Web site must include external CSS used to format and layout each Web page.
  • Validate the HTML in each Web page.
  • Validate the CSS style rules in each CSS.
  • The design document must include details about your design, technologies employed, potential challenges and explanations regarding your validation process. Include a title page.
  • Add the design document to the Visual Studio Web site folder.
  • Submit the Word Design document and the Web site into a .zip file.

4-5 pages APA format team leadership assignment

You are employed at a large global high-tech company that has offices worldwide in such places as Tokyo, London, Bombay, Toronto, Mexico City, Chicago, and Seattle to name a few. Although the sales has been reasonable these past few months even with the global economic crises, an internal crises exists related to employee morale being at an all-time low. There are many different beliefs on what is right and what is wrong across the board, especially when it comes to the cultural and communication differences and the technological equipment challenges. There are also concerns regarding the selfishness of the employees; where the employees do not enjoy working as a team. You supervisor has tasked you as the as the VP of the Service Department to prepare a research paper that will communicate information and solutions as well as provide a foundation of knowledge so that you can work with your peers and employees to solve these problems. At a minimum, your research paper must:

  • Analyze and evaluate the different leadership theories and behavior approaches, including the Tuckman four stages of group development model.
  • Evaluate the importance of the internal environmental factors that include the cultural, language, political, and technological differences.
  • Apply the necessary steps to overcome the identified challenges with the different sources of power that must be taken into account.

Present your findings as a Word document of 4-5 pages formatted in APA style.

Capital Budget Plan Galaxy Satellite Co, business and finance homework help

Galaxy Satellite Co. (120 Points)

Galaxy Satellite Co. is attempting to select the best group of independent projects competing for the firm’s fixed capital budget of $10,000,000. Any unused portion of this budget will earn less than its 20 percent cost of capital. A summary of key data about the proposed projects follows.

Project

PV of Inflows

Initial Investment

IRR

A

$3,050,000

$3,000,000

21%

B

$9,320,000

$9,000,000

25%

C

$1,060,000

$1,000,000

24%

D

$7,350,000

$7,000,000

23%

  1. Use the NPV approach to select the best group of projects. (Note that just the PV of inflows is given, you must subtract the initial investment to find the NPV.)
  2. Use the IRR approach to select the best group of projects. (Note that the discount rate or the cost of capital is 20%.)
  3. Which projects should the firm implement based on your analysis of both techniques and given the capital rationing amount? Write an email to your boss, Andy Fast, the CFO, explaining your rationale proving the choices based on the considerations of shareholder value and the maximum investment budget. Keep in mind that you are less concerned with using the whole budget than with maximizing the total return to Galaxy satellite.

Maximizing Organizational Performance 3-5 Pages APA

Write a three to five (3 – 5) page paper (1000 – 1200 words), not including the title and reference pages, explaining the leadership necessary to accomplish business goals and maximize organizational performance that includes the following:

  • Introduction to specific business and organizational performance goals you desire to achieve through leadership.
  • Research on charismatic, transformational, and situational leadership as the foundational content.
  • Analysis of the ability of those leadership styles and approaches to accomplish your stated goals. Be sure to connect research to your analysis.
  • Recommendation for the leadership style most appropriate for you to achieve the business and organizational performance goals you identified. Connecting research to your recommendations will make them stronger.
  • Conclusion should summarize the primary points of the paper and bring forward a call to action.

The Assignment will be evaluated using the Focus Paper Rubric located in the course Grading Rubrics. Therefore, please ensure it is written with proper grammar, in APA format (including clear section headings), and includes at MINIMUM of three cited and referenced resources – at least ONE of which must be a peer reviewed (scholarly) journal article.

The overall point distribution for the Assignment will be as follows:

  • 50% (50 points): Content, focus, use of research, and organization
  • 30% (30 points): Analysis and critical thinking
  • 20% (20 points): Writing style, grammar, APA format

**** Please ensure the paper is well written- Masters quality work****

Food Safety

Review food safety scenarios and answer questions in relation to Food Safety.

Consult the Food Safety Scenarios document and then complete the following for each scenario:

Scenario 1

  • Write at least 50-word responses to each of the following questions. Be clear and concise, use complete sentences, and explain your answers using specific examples.
    • Based on Scenario 1, what are the possible sources of food-borne illness?
    • Although Jeremiah did not get sick, there were several areas throughout Jeremiah’s day that could have led him to a serious case of food-borne illness. Point out these areas and briefly explain why they are of concern and what Jeremiah could have done differently.
    • Why is it safe for steak to be pink in the middle, but potentially dangerous for a hamburger not to be cooked all the way through?

Scenario 2

  • Write at least 50-word responses to each of the following questions. Be clear and concise, use complete sentences, and explain your answers using specific examples.
    • How could this illness have been prevented?
    • Based on the incubation period and symptoms of the illness, what is the most likely microorganism responsible for this illness?
    • Describe the temperature danger zone.
    • How could Martha have sped up the cooling process of the lasagna?
    • If the leftover lasagna was thoroughly reheated, (which it was), how did it still lead to food-borne illness?

    Scenario 3

    • Write at least 50-word responses to each of the following questions. Be clear and concise, use complete sentences, and explain your answers using specific examples.
      • What could be the cause of Sally and her family members’ illness?
      • How could this illness have been prevented?

      The Grading Guide for Food Safety will be used for this assignment.

      In need of a 1 page paper of views on Windows vs Mac

      Windows vs Mac OS

      Apple’s Mac OS is a major competitor for Microsoft Windows, and many people feel very strongly about choosing one over the other. Some people also prefer to use Unix OS or Linux OS because both are open-source products (free to use and customize). For this assignment, locate articles online that discuss the differences between the four operating systems, Microsoft Windows, Mac OS, Unix, and Linux. You may discuss any recent versions of either operating system. Compare and contrast the four operating systems, and provide arguments for choosing one of them: Microsoft Windows, Mac OS, Unix or Linux. Your paper should be a minimum of one page and in APA format. Use your own words and be sure to cite your sources – you should have at least one scholarly source from the CSU online library. Page count does not include Title or References pages.

      ​Resolving Work Conflict

      For this assignment, you will identify a workplace conflict that you are now experiencing. Address the following in a paper:

      • Provide a brief description of the conflict. (Note that you should strive to be as unbiased as possible in this description; consider yourself a video camera recording the situation.)
      • Consider how cultural norms may be impacting the conflict.
      • Discuss the impact that the conflict has on leadership’s decision making.
      • Describe specific techniques that are most useful in reducing or overcoming the particular problem behavior. (Note that you should use specific terms and concepts presented in the module.)
      • Present a summary of leadership escalation strategies that provide oversight for the conflict and turn the challenge into an opportunity.
      • Postulate the potential negative and positive impacts that your techniques may have on resolving the conflict.


      Requirements:

      • Your paper should be 4-5 double-spaced, not counting the required title and reference pages. Including introduction and conclusion
      • Please cite a minimum of four scholarly sources to support your positions, claims, and observations three of which should be academic, peer-reviewed sources.
      • Remember, you must support your thinking/opinions and prior knowledge with references.
      • In-text citation used throughout the assignment and APA-formatted reference list.
      • Please no plagiarism and sources should not be older than 5 years.