Instructions

1. Read the article “Employer Branding: Sustainable HRM as Competitive Advantage in the Market for High-Quality Employees”
2. Read the article by CareerBuilder’s: Start Branding: Creating an Employment Brand that Increases Engagement, Retention—and the Bottom Line
3. Watch the video http://www.greatplacetowork.net/about-us/our-histo…
4. Download and review the model http://www.greatplacetowork.net/our-approach/how-d…
5. Download and review the model http://www.greatplacetowork.net/our-approach/what-…
6. Review the website 2015 Best Small Workplaces http://reviews.greatplacetowork.com/2015-best-smal…
7. Focus on NBCU as an organization http://www.nbcunicareers.com/ and write a paper with inclusion of one or more paragraphs for each of the following steps, using similar headings in your paper:
   1. Introduction.
   2. Employer/Employment Brand. Explain what is meant by ‘employment brand.’ Also explain how sustainable human resource management (HRM) can be linked to employer brand.
   3. Step 1: Assessing Your Employment Brand. Assess your current employer’s brand, using at least two of the following methods or similar methods:(a) conduct an organic search, (b) set up a Google alert, (c) search for mention of your company on social media sites, (d) utilize an employee survey, (e) utilize third party reputation monitoring reports, or (f) analyze competitors(CareerBuilder’s, n.d.).Refer to page 6 of the CareerBuilder document for a more detailed explanation of each method. Summarize your findings.
   4. Step 2: Defining Your Message.Summarizeyour message for establishing a select employer brand that is supported with an overview of your findings relevant to vital questions:
      1. What are your strengths as an employer? Your weaknesses?
      2. How does top talent rate you against your competitors?
      3. What do your competitors offer that you do not?
      4. What do you offer that your competitors do not?
      5. What do employees like about coming to work for you?
      6. What do employees dislike about coming to work for you?
      7. What drives job seekers to apply to your jobs?
      8. What prevents job seekers from applying to your jobs?
      9. Are you offering competitive pay?
      10. How could you better position yourself as an employer of choice?
      11. Where should you be advertising your jobs? (CareerBuilder’s, n.d., p. 8)
   5. Integration of Faith and Learning. Review the 2.1 Devotional scripture and Devotional reading. Compare and contrast employer brand with reputation. Also, identify the building blocks (e.g., critical character or social capital) and/or values (as discussed in the devotional reading) that should be part of your employer brand, giving consideration to values that may already be espoused by your organization.
   6. Step 3: Communicating Your Brand. Describe the means by which you will seek to communicate your employer brand. Also provide an explanation of how the message will be disseminated internally and externally.
   7. Step 4: Evaluating Your Brand’s Effectiveness. Identify at least three measures or metrics that will be used for evaluating your brand’s effectiveness for each: recruitment and retention, with inclusion of the formulas for each and how the data will be obtained.
   8. Distinctiveness of Employer Brand. Compare your suggested employer brand with at least two of the employer brands of competitors, specifically identify what makes your brand so distinctive.
   9. Conclusion.
8. Your paper should be 800-1000 words in length, not including the title page, reference page, or appendix items.
9. Use APA format. Cite the following sources: CareerBuilder report. 1) http://www.nbcunicareers.com/ & To Help Recruit, Companies Get the ‘Brand’ Back Togetherhttp://www.workforce.com/2013/03/20/to-help-recrui…

Due Week 9 and worth 330 points
According to the textbook, ongoing challenges in the global business environment are mostly attributed to unethical business practices, failure to embrace technology advancements, and stiff competition among businesses. Imagine that you have been appointed as Apple’s Chief Compliance Officer and must prepare a video presentation for Apple’s suppliers regarding Apple’s Supplier Code of Conduct to deliver via a web meeting. To prepare for your presentation, review Apple’s Supplier Code of Conduct, located at https://www.apple.com/supplier-responsibility/. Next, use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a five to seven (5-7) minute dynamic video on Apple’s Code of Conduct. Alternatively, you may submit a four to six (4-6) page paper instead of the video submission.
In addition to the recorded video, you must also create a presentation using PowerPoint (or other equivalent software) summarizing the important changes and explanations regarding the code of conduct that you communicated in your video presentation to email to the suppliers after the meeting for future reference.
You must submit both parts of the assignment to receive full credit.
Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.
Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial found in your online course shell (Week 9).
Please use the following naming convention in the popup window for your video once it is finished uploading:
•Title: Your First Name, Your Last Name – Challenges in the Business Environment
•Tags: BUS475, Business Environment
•Description: First Name, Last Name – BUS475 Assignment 2 (Date Uploaded ex. 11-14-2014)
Part 1: Video Presentation OR Paper
Prepare and present a video that is a maximum of five to seven (5-7) minutes OR write a four to six (4-6) page paper in which you:
1.List specific changes that Apple has made to its Code of Conduct in recent years. Provide at least one (1) example of each change.
2.Explain the identified changes to the suppliers in such a way that they will understand the standards that Apple requires in order to maintain their relationship with the company.
Part 2: PowerPoint Presentation
Create a six to eight (6-8) slide PowerPoint presentation in which you:
1.Summarize Apple’s Supplier Responsibility information.
2.Discuss Apple’s stance on each of the following areas:
a.Empowering workers
b.Labor and Human Rights
c.Health and Safety
d.The Environment
e.Accountability
1.Identify the key ways that Apple’s Progress Report has changed since last year.
2.Examine the manner in which Apple’s Supplier Code of Conduct helps the organization operate as a socially responsible organization.
3.Provide detailed speaker notes of what you would say if you were delivering the presentation.
4.Submit a reference page with at least two (2) quality references that you have used for this presentation / paper. Note: Wikipedia and other Websites do not qualify as academic resources.
Your PowerPoint presentation must follow these formatting requirements:
•Format the PowerPoint presentation with headings on each slide and three to four (3-4) relevant graphics (photographs, graphs, clip art, etc.), ensuring that the presentation is visually appealing and readable from 18 feet away. Check with your professor for any additional instructions.
•Include a title slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The title and reference slides are not included in the required slide length.
If you choose the written paper, your assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

In response to this week’s reading assignments, please select 1 of following questions to respond to and discuss with your peers.

1. Describe how the structure of the organization facilitates or impedes communication, flexibility and job satisfaction. Describe components of the informal organizational structure such as employee interpersonal relationships, the formation of primary and secondary groups and group leaders without formal authority. Identify aspects of these within your own organization.

2. Compare/ contrast two of the following: legitimate, reward, coercive, expert, referent, charismatic, self and informational power. Assess your use of power within your professional role or student role. Discuss how you will use strategies to increase your personal power base and also how in turn you will help mobilize the power of nursing.

Leadership Article Critique:(15 points)

Each student is to write a 2-3 page (double spaced) computer generated synopsis of a leadership and management article of interest. The article that you select may be on a topic such as conflict management that you would like to develop further in your professional role. You must submit the article via email attachment along with your critique. The student is expected to summarize and synthesize the major points of the article and how it is relevant to practice.

Addresses the following questions:

What are the key issues in this article?

What questions do/es the author address or raise?

What conclusions can be drawn from the article?

Why did you select this article?

How is it relevant to your needs in the workplace?

Quality of discussion (introduction, body, conclusions)

Clarity, analyses, and syntheses of the leadership concepts

Relevance to practice

Includes a reference list/follows APA format

NB: The first part is just a discussion board, not a paper. write one or two paragraphs respond tone of the questions . please attach reference/s.

For this assignment, research each of the organizations below and write a one and a half page summary of its purpose/function/benefits and the resources it offers to members and to the general public (if available). For each organization, be sure to indicate if they have a profession-specific code of ethics.

NOTE: These five brief papers must contain paraphrases of organization website content with proper APA in-text citations and a References page. DO NOT copy content directly from the sites (the latter constitutes plagiarism and will void the assignment points and result in a course grade of “F” if multiple instances are detected).

As with other written assignments, all work must be in compliance with university academic standards and formatting rules of the American Psychological Association (APA) – 6th Edition.

American Association of Family and Consumer Sciences (AAFCS)
www.aafcs.org

National Council of Family Relations (NCFR)
www.ncfr.org

National Association of Education of Young Children (NAEYC)
www.naeyc.org

Early Childhood Intervention (ECI)
www.dars.state.tx.us/ecis

Child Life Council
www.childlife.org