Directions: Answer the following questions/prompts about this week’s lesson in short essay format (1-2 paragraphs), 300 word minimum. All answers should be your own work and in your own words.

Life History Theory is a branch of biology that aims to understand the timing of key events, such as age of first reproduction (sexual maturity), within a species’ lifespan. Because resources are limited (i.e. food, water, shelter, and mates are finite and difficult to acquire), there are trade-offs in how energy is allocated to secure these resources during an individual’s lifespan. What are some of these trade-off’s and how do they differ between males and females?

Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory.

That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such exploration also examines competitors, cultural differences, and—most important—identification of the customer.

Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation.

Write a three to four (3-4) page paper in which you:

1. Justify the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s).
2. Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages.
3. Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide.
4. Outline a survey to capture patients’ expectations regarding the delivery and / or accessibility of product(s) / service(s) identified.
5. Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze how products evolve through the four stages of the product life cycle.
• Determine the appropriate product succession planning efforts of health care services.
• Examine the marketing research process and market segmentation strategies in the health care industry.
• Evaluate marketing research tools involved in the marketing process.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

“Identifying Misleading Information in an Argument” Please respond to the following:

• Consider the following argument: There are many arguments for the elimination or modification of current U. S. drug laws, but one of the most persuasive involves what negative effects drug laws are having on society in comparison with the effects of the drugs themselves. In the past ten years, most forms of drug use have dropped significantly, especially among teens. Despite this, non-violent drug offenders accounted for 21.1 percent of the federal prison population. First time drug offenders serve, on average, a sentence three months longer than kidnappers, nine months longer than burglars, and thirty-three months longer than sex abusers. In 1992, the average cost of keeping an inmate in either state or federal prison was about $20,000 per prisoner per year. The United States has the highest incarceration rate in the world, with 455 prisoners per 100,000 population. It is maintaining these prisoners at great expense in an environment where they are unlikely to develop a socially constructive attitude. Perhaps it is time that we reconsider our attitudes toward those who choose to use drugs; failure to do so may cost society even more than it already has.
  • Determine whether or not the argument uses any deceptive statistics. Give your opinion on whether or not the argument has persuaded you. Explain why or why not.
  • Determine the primary ways in which statistics or authority are used in your current position in developing persuasive arguments, and provide examples of such use.

  LECTURE:

• http://www.webtexts.com/courses/20249-dodson/traditional_book/chapters/1797935-sources/pages/1624957-credibility

Imagine that you are teaching a new college course in a subject about which you are passionate. In addition to the required text, your chair has asked you to select a supplementary non-fiction text. Before making up your mind, you will have to read the book and judge how useful it will be. In other words, you need to write a critical review that defines and organizes the strengths and weaknesses of the book, keeping in mind the academic needs, the level of student knowledge, and the likely interests of the students in your class. Your audience, then, will include both your chair and the future students in your class, who may want to understand why they’re being asked to read this book in addition to the required text. Your purpose will be to inform your audience of the merits of the book and persuade them as to whether or not it should be adopted for the course. Modes of writing likely to appear in your essay: Classical argument and analysis of argument.

As we did with the Memorable Events Essay, you will also be completing a peer review. Answer the Questions for Book Review Peer Review in a comment on the essay and also make line edits as needed. You will only need to complete one peer review, so please be sure to be very complete and constructive in your comments and corrections. This will be due Friday, March 24 by 5 p.m. with the rest of the module.

Remember:

• Length: 1200 words (5-7 pages typed in Times New Roman size 12 font, double spaced, with 1 inch margins around the page)
• Your essay must reflect careful articulation of your argument and claims.
• Quotations from the book must always be accompanied by your own explication and analysis, tying them into your overall argument. All evidence must be cited using the two-step method of MLA–brief internal citation followed by fuller citation on a Works Cited page.
• Projects must be free of spelling a grammar errors and carefully crafted.

Deadline: Sunday, 6/25/14, 11:59 PM

Document Format: Times New Roman 12-point font, double-spaced, 1-inch margins on all sides

Length: about 1.5 pages (375-450 words)

Grading: Worth up to 24 points. Please see below for detailed grading rubric.

Description: This is the third of 3 case reports you will write throughout the semester. The case report will allow you to describe in detail a particular disorder, based on the presentation of an actual client. Please write in complete sentences. All information required to write the case report is available on the Faces Interactive website or in your textbook. 

To get to Faces Interactive, follow these directions: 

Go to  HYPERLINK “http://www.mhhe.com/faces” t “_new” http://www.mhhe.com/faces. 

Choose the right speed and resolution for your internet connection.

A new window will open – this is Faces Interactive.

Click the disorder that you will write the case report about (see below for which disorders to choose from).

Click “View Disorder”.

Explore all aspects of the disorder by clicking the different tabs on the website. Note that there are tabs at the top of the page (Diagnosis, Case History, Interview, Treatment, Assessment) as well as links at the side of the page (options differ depending on which tab you have selected). 

You must choose from one of the following disorders:

Bulimia Nervosa

Attention Deficit/Hyperactivity Disorder

Sample Paper: There is a sample Case Report online under Content/Case Reports. Please read this for an idea of what I would like you to write, and the desired writing style. Note that the sample paper is about a different disorder than you will write about. This paper would receive an A.

Specific Sections and grading rubric:

Overall Writing Style (5 points): Please use correct spelling and avoid slang words. Please write in complete sentences. Write in an organized and coherent manner. Use direct quotes frequently to explain the client’s different behaviors. See the sample paper for more ideas about what writing style to use.

Your Name, Client Name, Diagnosis (1 point): See sample paper – please include this information. 

Observations (250-350 words, 10 points):

Using direct quotes and descriptions of the client’s behavior, explain how the client meets DSM-IV criteria for the disorder you have diagnosed. Explain clearly how he or she meets each criterion. Briefly explain if the client does not meet some of the diagnostic criteria. The description of symptoms should be the “meat” of your paper – based on this description, it should be clear that this is the best diagnosis for the client. 

Differential Diagnosis (125-200 words, 8 points):

Differential diagnosis is the process of differentiating two disorders with similar symptoms. This is an essential part of every diagnosis, since clients often present with complex symptoms and it can be very difficult to tell which is the “right” diagnosis. This section should discuss why the diagnosis given to this client is the best possible diagnosis, rather than other, similar diagnoses. You should discuss at least one other disorder. Explain how someone might initially think that the client meets some of the criteria for this other disorder, but then explain why that is not right, and the client actually better meets criteria for the disorder you have chosen.

Suggested disorders to consider in your differential diagnosis section:

If your case report is about:	Consider rejecting one of these disorders:
Bulimia Nervosa	Anorexia Nervosa Binge-Eating Disorder Obsessive-Compulsive Disorder
Attention Deficit/Hyperactivity Disorder	Oppositional Defiant Disorder Bipolar Disorder (specifically, mania) Conduct Disorder