This week, you learned that arguments are sometimes faulty because there is a breakdown in the reasoning. While this breakdown may occur because the person making the argument is not able to structure it in a logical manner, it may also occur on purpose. People may use misdirection to distract from the real issue and to draw attention away from the issue. Irrelevant material may be used to try to cause confusion.

Based on your personal experience, respond to the following:

Describe an experience when you encountered a fallacious (Links to an external site.) argument. Then, identify the fallacy.

The following prompts will help you:

Can you think of a situation when you encountered one of the fallacious arguments we discussed? Have you rejected advice based on “do as I say, not as I do,” and if so, what was the outcome?

Have you made a decision based on an argument in which someone used scare tactics? Was it a good decision?

Maybe you heard an argument where someone’s views were discounted because of motive or personal attack.

Task 4 Marketing Techniques

Once you know who your customer and target market is, you will begin to develop the techniques and strategies for marketing your product or services.

Investigate Marketing Strategies.

1. Complete the Lynda.com tutorial Marketing Fundamentals
2. Read ebook Chapter 10 and 11
3. Read 15 Marketing Strategies that Inspire Thinkers

Deciding on a strategy for your product or service

1. Watch Marketing Strategies.
2. Watch.
3. Watch

Investigate marketing strategies of successful companies.

1. Watch
2. Watch

Over the week spend a minimum of 3 hours researching marketing strategies for two companies in your area. To do this you will need to go out and investigate what marketing they are using. You might need to find newspapers, billboards, mailers, Internet ads, or other marketing strategies. You might want to contact the business and speak to the marketing department. Find as much information as you can. Take pictures and make notes. You will need these during the Lesson.

Critical Elements to Address:

I. Internal and External Stakeholders
a. Recommend internal and external stakeholders to participate in the crafting of the policy and what their roles will be in the crafting of the policy. You might also consider the possible impacts of the policy: Which internal and external stakeholdersshould be invited to attend? What are the roles of the internal and external stakeholders?

b. Integrate the perspective of a higher education professional as discussed in your one-to-one interview with a professional regarding the state, federal, and institutional policies believed to have the greatest impact on students’ access and success.

c. Create a stakeholder map using a power interest grid of internal and external stakeholders. Describe these stakeholder populations in more detail and rank those that you believe will have the most influence on the decision to enact the policy, will be most negatively affected by the policy’s implementation, and will have the most to gain from the policy’s implementation.

d. This critical element will require a minimum of one to two pages following APA format.

II. Action Plan and Additional Resource

a. Design an action plan that will result in necessary responses from internal and external stakeholders to the implementation of the policy. Basedon possible consequences of the implementation of policy, you might consider predicting potential responses from stakeholders. In preparationfor these responses, what are some proactive strategies that could impact future decision making regarding the implementation of policy?

b. Describe additional resources, for and from internal and external stakeholders, that the institution will need to provide and identify based onimplementation of the policy. Consider comparing and contrasting the original policy, as depicted within the mission and vision, and the newpolicy. What are some of the justifications for the additional resources?

c. Describe how you might work with internal and external stakeholders to implement the policy most effectively. Develop specific steps that youwill take, including proactive strategies you may take to work with stakeholders. Create an outline for a communications plan to meet the needsof these stakeholders.

d. This critical element will require a minimum of one to two pages following APA format.

III. Institutional Impacts

a. Analyze the impact of institutional operations for increasing enrollment, retention, and completion through implementation of this policy.

b. Describe how institutional operations may need to adjust to meet the policy requirements. Provide a minimum of three examples of areas ofinstitutional operation that may be affected. Predict how your proposed policy will impact internal institutional stakeholders and consider how these stakeholders will respond to the policy given their roles in policy implementation. Compose two to three responses that you may consider using when discussing the policy outcomes with those stakeholders.

c. This critical element will require a minimum of one to two pages following APA format.

Background

• Identify and compare at least five important issues to consider when negotiating with the two countries of your choice.
• As an example for guide, negotiation takes place in the following possible situations, such as;
• Choose any one author of negotiation and review his principles of negotiation.

• Company takeovers and mergers
• Salary – new job
• Selling / Supply jobs- homes, machinery, cars etc.
• Trade union / Workers union – working terms and conditions
• Foreclosure settlement – failure to repay loans to the bank
• Between countries – political issues

And many more……

Main Tasks:-

Task 1 Create your own five rules of negotiation when dealing with international parties.

Task 2 Choose any negotiation situation from above or your own based on your preliminary research information. Carry out research and focus on the specific business situation that requires negotiation.

Present your findings related to the following issues;

• Types of possible issues raised the parties for negotiation
• Areas of need to prepare when negotiating
• List five skills needed in this field of negotiation and justify the points.

Task 3 Write a summary and conclusion from the author’s review

Report Format

1. Title (give your own title page)
2. Detail of findings (main tasks)
3. Conclusion (main lesson learnt from the assignment)
4. Sources of information

Report should not be more than five (5) pages.

PUTNAM’S STORIES & INDIVIDUAL REACTION PAPER

Robert Putnam, Peter and Isabel Malkin Professor of Public Policy at Harvard’s
Kennedy’s School of Government, is largely regarded as one of the most important and
influential social scientists of the last quarter century. Putnam’s work focuses on the
intersection between public affairs and civil society, ideas that largely serve as the
intellectual foundation for the nonprofit sector. His emphasis on ways to advance social
solidarity, social change, and social capital in an effort to improve civic engagement and
community association is particularly relevant for this course.

In his latest work, Our Kids: The American Dream in Crisis, Putnam explores the social,
economic, and community challenges of achieving the American Dream in the 21st
century. One of the distinctive elements of this work is Putnam’s reliance on the stories of ordinary, individual Americans. These stories illustrate one of the book’s central
themes: the zip code in which you reside is the single, most important factor that
determines economic advancement and access to social capital. Taken as a whole, these
stories provide valuable insight into the economic, social, and demographic challenges
of what it means not only to live in America at the present time buy also how we work
towards achieving stability and security with family, community, and employment.

As part of this course, we will read Our Kids in its entirety. Each student will be
required to present at least one story to the class and discuss the individual and/or
family studied and what that story adds to the concept of achieving the American
Dream. On Class 14, April 19th, students must submit a 5-7 page reaction paper on the
book that answers the following questions:

*Based on Putnam’s work, what does the American Dream mean to you?
*Do we live in a country that rewards hard work equitably?

*Do Putnam’s stories and his accompanying analysis make you feel less
confident or more confident about pursuing a career in public affairs?