Introducing

3 body paragraph

Conclusion

The basic question for the essay is: Do you agree with President David wilson that HBCUs and IVY league institution should partner to remedy issues of diversity and inclusion?

If you chose agree use these points

With the grain ( agreeing with the culture ).

HBCUs would benefit from the reputation of league.

HBCUs ofter more ethnic and racial diversity.

Ideas to improve both institions could be generated.

Both groups could learn “best strategies” in university structure / guidelines / organization.

This partnership would give students mutual experience global / cultural / expenence.

If you not agree use these points

Against the grain ( challenging the author ).

_ In clusion would introduce “tokenism”.

_ The partnership might encourage bias.

_ The traditions and structures the make the HBCUs experience unique would deteriorate.

_ I uition and fees might group ofter the partnership.

_ A merger might happen.

You have to chose one which is agree or no agree.

I want my essay consists of 5 Paragraph.

I need something to be in body paragraph.

1- Claim/ reason.

2- Quote from article.

3- Hypothetical situation.

4-Explanation.

“How Historically Black Colleges Could Help Ivy League Schools Become More Inclusive”

By David Wilson February 12 The Washington Post

David Wilson is president of Morgan State University.

Recent demonstrations highlighting the lack of diversity and inclusion at many colleges have brought into focus the role of these institutions in ensuring that all students are truly part of a campus community. Many of the black students who have protested have indicated that they feel unwelcome on their campuses and that their universities are doing too little to promote a culture of inclusion. As one student wrote in November after portraits of African American faculty members were defaced at Harvard Law School: “We never have and still do not belong here.”

Student protests at the University of Missouri last semester led to the resignation of the president and chancellor. The presidents of Yale and Brown universities announced plans to invest $50 million and $100 million, respectively, to hire and promote more black faculty — and in Brown’s case, to create a “just and inclusive campus community.”

The focus on providing a nurturing environment to ensure student success is certainly not new to the United States’ historically black colleges and universities (HBCUs). These schools have a long, impressive history of developing black students into world-class leaders, including the Rev. Martin Luther King Jr., Thurgood Marshall, W.E.B. DuBois, Earl G. Graves and Oprah Winfrey. HBCUs have educated people endowed with confidence, who are culturally competent and who are well-prepared academically to shape a new society and a new world.

Given their rich history of educating such successful people, perhaps the HBCUs should develop some serious complementarity initiatives with institutions that are struggling to bend their cultures to be more inclusive. Perhaps it is time for us to begin, in a sense, dating each other.

Here is how such a relationship might work.

Imagine if Brown University partnered with Morgan State University to develop an exchange program allowing students and faculty from each institution to spend a semester on the other’s campus. Such an initiative would generate invaluable cultural experiences on both campuses, while underscoring a commitment to develop the whole student within environments that reflect the shifting demographics of the United States. After all, Morgan’s student body increasingly reflects the nation’s population more than the wealthy Ivy League institutions.

With such a partnership, the best of learning would occur, with successes to rival those of any global or international exchange. We could promote “study away,” not just “study abroad.” An upper-class white student’s “study away” experience on an HBCU campus, or a limited-resource, first-generation college student’s experience on an Ivy League campus, surely would be as transformational and educational as a semester spent in China or Europe.

Let’s face it: Across higher education, today’s black college students are rejecting efforts to sideline them. In our competitive society, such treatment is simply not acceptable. But the puritanical, centuries-old cultures that exist on many of these campuses cannot be modified by merely building a minority cultural center or recognizing a holiday. We must provide our students with prolonged exposure to cultures that are very different from their own. Doing so will give them a greater understanding of the American tapestry — and change our institutions themselves in ways that make students feel as though they truly are threads in the fabric. A partnership between HBCUs and the Ivy League could serve as a powerful example of what can be achieved in this way.

The Browns, Harvards and Yales of this country might find that those millions they’re setting aside to promote diversity can be used more effectively by supporting partnering experiences with institutions such as Morgan. Their students would be immeasurably more prepared for the world by having experiences beyond their own campuses that challenge their biases and cultural norms. We at Morgan are ready for those partnerships.

Today’s classrooms are diverse and you will be expected
to meet the needs of all of your students. Many of our students come
from different cultures, which affects how they learn. We must take this
into consideration when developing our lesson plans, making our role as
an educator even more complex. As a result, we must be informed of our
students’ cultural backgrounds as this includes another element of
cognitive understanding that will guide our instructional practices. By
understanding student culture, we can gain insight into learning
preferences, interests, motivation, and prior knowledge. 

Based on the important features of multicultural education found in
Figure 4.6 of our text and selecting a specific content standard from
the Common Core State Standards Initiative (CCSS), develop a learning activity that includes these key features of multicultural education:

1. Integration of content – How does your learning activity incorporate content from different cultures?
2. Reducing Prejudice – How does the learning activity attempt to minimize any of your own prejudices as well as your students?
3. Making Teaching Equitable – How
   does the instructional approach to your learning activity meet the needs
   of all your students by recognizing learning styles, interests, and
   motivation to help achieve academic potential?
4. Empowering Learners – How does the learning activity empower all students to work toward their academic potential?
5. Construction of Knowledge – How does your learning activity promote different perspectives that validate how culture influences knowledge and beliefs?

Be sure to first provide your content standard from the CCSS followed by
your learning activity. Then explain how your learning activity meets
each element of multicultural education by providing evidence to justify
and support your assertions. Then reflect on your K-12 school
experience. Was a multicultural education part of your schooling? What
factors may have contributed to the inclusion or exclusion of a
multicultural education in your own early schooling? Make sure to
incorporate the five key features of multicultural education in your
reflection.

Click to view an example of this week’s assignment.

You have several options in completing this task:

1. Write a three-four page paper (does not include a title page or reference page).
2. Develop a PPT presentation that is 8-10 slides long (does not include title page slide or reference page slide).
3. Use Voicethread or Prezi that is 8-10 slides long (does not include a title page slide or reference page slide).
4. Use a combination of the above.

Be sure to reference the course text and at least one
other scholarly source. Your assignment should follow APA formatting
guidelines as outlined in the Ashford Writing Center, and be sure to include a title page or slide as well as reference page or slide.

CCSS – http://www.corestandards.org/

Example – Will be attached

Please locate a recent news article (no more than six months old please) that is relevant to the subjects/concepts introduced in Ch06(attached file) and prepare a short analysis/summary of the news article.Blog should consist of a link to the article you have found and your analysis as to why and how it is related to the topic introduced in that module (one paragraph with 150-200 words). Please do not use sources such as news paper columns, commentaries, blogs, case studies, white papers, research reports and the like as your chosen news articles. According to Merriam-Webster, news is a report of recent events.

During this week’s readings, an understanding of the advertising will be emphasized, as well as, a basic understanding of how these messages are developed. Advertising is the primary means by which a company communicates to its customers about its products and brands, and position in the marketplace. Claims made in ads should be accurate and consistent with all a company’s messages and actions. TV commercials and print ads represent much of the typical advertising budget, but companies also advertise their brands in everything they do. Thus, many advertising gurus prefer the more general term “Integrated Marketing Communications” (IMC), which is broad enough to include other media (e.g., public relations, direct marketing), and it reminds the marketer to be sure the message has a holistic nature and is consistent and complementary across all media choices and executions. Advertising has both short- and long-term effects. Several of the short-term effects of advertising can be shown. For example, customers’ memory of ads and brands and attributes are easily measured. Attitudes are also easily surveyed and may be compared to prior attitudes (measured previously) to assess any change in valence. Advertising is a means of communication. Marketers must understand the basic model of dyadic communication. In the classic model, there is a source (e.g., the firm), a message (e.g., the ad), and a receiver (e.g., customer). The source intends to send out certain information, which is encoded (i.e., expressed in a certain way) and then transmitted. The receiver then decodes the message. Hopefully, the receiver interprets the content of the message in a manner like what the sender had intended. But there can be errors along the way. That is why copy testing (marketing research examining the content of the ad) is important, before launching the full ad campaign, to learn whether the intended target segment understands the message as the company intended. Goals must be set before ads can be evaluated. There are several classes of advertising communications messages. Rational or cognitive ads include one- and two-side arguments, comparative and non-comparative ads, product demonstrations, and dramas. Emotional ads include humorous and fear-inducing appeals, images, and endorsements. Advertising is tested via concept testing and copy testing. The content of what is measured depends on the corporate strategic goals of the ad campaign, and those assessments can include: Memory tests (recall and recognition), Attitudinal tests (enhancement of the favorability of the product and brand), and Behavioral measures (likely to purchase the brand or generate positive word-of-mouth).

During this week’s readings, Integrated marketing communications (IMC) will be discussed, along with how the impact of Social Media is changing the Marketing landscape. IMC refers to the idea that marketing planning should ensure that a company’s various advertising efforts send a coherent story across the different customer touchpoints. Most companies spend on their entire communications package (i.e., advertising in all its various forms, including the purchase of the necessary media) an amount determined by one of three methods:

1. The advertising budget as a percentage of last year’s sales.

2. The company spends approximately what it believes is parity with competitors.

3. The company can use its strategic advertising goal and work backward to calculate necessary expenditures.

The philosophy underlying IMC is logical: keep in mind the company’s overarching strategy and ensure that all marketing activities send a consistent message, beginning with the communications as well as other marketing mix elements. Research suggests a positive relationship between IMC practices and good brand outcomes. Yet, even if the IMC goal sounds great, it is not that easy to execute in practice, in part because traditional advertising agencies are not that good at public relations (PR), direct marketing, or nontraditional advertising tactics. To resemble full-line service providers, some ad agencies acquire smaller specialized agencies, and others outsource part of their overall IMC plan. Ultimately, IMC is the responsibility of the marketer and brand manager.

Mobile marketing is growing because our cell phones are convenient: they contain our identities and those of the people we talk to frequently. They are our portals to email and Facebook, our primary means of sharing information and entertainment. While electronic and information technologies are becoming more accessible and pervasive, traditional media are experiencing their own changes:

• Newspaper circulations are declining, and magazine sales and circulations are down.
• The number of radio stations has grown, but listeners are tuned in for less time each day.
• Television channels continue to grow, but the audience for any given show is typically smaller, making it easier to target segments of viewers.

The other part of the social media story is its social or human element. Belonging to different communities and interacting with different people in our social roles is part of our self-identity. The most fundamental means of interaction is a dialogue. In social media, customers have become participants in a dialogue with marketers or brands. The phrase “social media” is usually applied to people interacting and connecting with others via online software or alternative electronic access technologies (e.g., smartphones). Social media have the following properties:

• Some social media offer very rich, vivid sensory experiences (e.g., video games) with dynamic sights and sounds that compel the user to interact and engage. By comparison, other social media seem relatively simple (e.g., blogs).
• Some social media are primarily social in nature, such as social network sites, which serve as places to asynchronously hang out with friends. Other media have more industrious goals (e.g., seeking jobs via professional sites like LinkedIn).
• Social media vary regarding whether the interactions are pointedly commercial or not.

Learning Objectives:

Chapter 11 – Advertising Messages and Marketing Communications

Learning Objectives:

1. Understand what advertising is, its importance, and its goals.
2. Distinguish between the various types of advertising formats.
3. Understand the various ways to determine advertising effectiveness.

Chapter 12 – Integrated Marketing Communications and Media Choices

Learning Objectives:

1. Understand the key issues associated with the three media decisions.
2. Acquire an appreciation of the strengths and weaknesses of each advertising medium.
3. Know the various non-advertising components of integrated marketing communication.
4. Understand the evaluation of the advertising media’s effectiveness.

Chapter 13 – Social Media

Learning Objectives:

1. Understand social media.
2. Understand social networks.
3. Question .Understand the return on investment, key performance indicators, and Web analytics associated with social media.Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.
4. Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion