WEEK 4 NEW MEDIA, WEEK 5 PUBLIC RELATIONS AND ADVERTISING, WEEK 6 MEDIA EFFECTS AND GENDER.

WEEK 4 NEW MEDIA

Unlocked: Wednesday, February 14, 2018 2:24 PM EST – Sunday, April 8, 2018 11:59 PM EDT.

Review the Learning Resources for the week before answering the week 4 discussion. Then, post your original posting and thoughtfully respond to at least 3 classmates.

Week 4 – After reading The Impact of New Media on Intercultural Communication in Global Context, think about the innovations in digital media that have changed the way we think, act, and live.

A) After reading under the categories in New Media and Globalization and The Impact of New Media on Intercultural Communication, apply critical thinking techniques to help Shan (2010) answer this question, “Is intercultural communication possible?” under the context of new media in global society.

B) Also, has digital media influenced music? What are your music habits and how do you listen to music and buy it? How have your habits changed in the way you access and buy music?

C) After watching “Michael Lockrey: Citizen Journalism and the Democratisation of News Coverage” provide an example of how citizen journalism has been effective. Explain how it was effective and explain how citizen journalism can also be problematic.

Please comment on at least 3 of your classmates’ postings with questions or thoughtful, respectful, thorough responses.

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Week 5 Discussion

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Respond: Week 5 Discussion–Public Relations and Advertising – Due 4/15

Unlocked: Wednesday, February 14, 2018 2:24 PM EST – Sunday, April 15, 2018 11:59 PM EDT.

Review the Learning Resources for the week before answering the week 5 discussion. Then, post your original posting and thoughtfully respond to at least 3 classmates.

This week’s readings in the Learning Resources on advertising provide examples of both good and ineffective ad campaigns. Please answer the following prompts regarding advertising and public relations:

A) Post a link to one of your favorite ads and in short essay format, answer the following questions: Does it persuade you? How? Why do you like it? Is there anything problematic about the ad? Also included a link to an ineffective ad, providing evidence that the ad campaign failed (cite your source in proper APA or MLA format). In your summary, explain (in your opinion) why one ad succeeds and the other fails.

B) After reading this week’s Learning Resources, provide an example,(other than those listed in the readings) where public relations campaigns have been effective or ineffective, and provide a link to information about that example. Answer, in short answer format, why was the campaign successful or unsuccessful? Provide a link to the example.

Please comment on at least 3 of your classmates’ postings with questions or thoughtful, respectful, thorough responses.

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Week 6 Discussion

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Respond: Week 6 Discussion–Media Effects and Gender – Due 4/22

Unlocked: Wednesday, February 14, 2018 2:25 PM EST – Sunday, April 22, 2018 11:59 PM EDT.

Review the Learning Resources for the week before answering the week 6 discussion. Then, post your original posting and thoughtfully respond to at least 3 classmates.

Respond to the following prompts by providing examples of each:

A) Mass Communication sets or perpetuates some gender agendas. Provide links to examples.

B) Mass Communication influences attitudes and opinions about gender, race and sexuality. After reading “The SAGE Handbook of Gender and Communication: Chapter 16: Gender, Race and Media Representation,” pose a question or statement in the group discussion that you now have after completing the readings. For example, this could be a statement about how we could start to combat the misrepresentations.

Please comment on at least 3 of your classmates’ postings with questions or thoughtful, respectful, thorough responses.

SOC 203 Discussion Posts

Discussion 1

Decline of Rural America

After viewing the required video for this discussion, pick one of the following overlapping issues highlighted in this week’s readings to discuss:

  1. How does the corporatization of farming affect all Americans, not just those living in rural areas? What can you do about this?
  2. What is brain drain and what are its long-reaching effects on rural communities?  Be sure to include the terms stayers and achievers in your discussion. How could the community leaders make staying more attractive than leaving?
  3. Describe the positive and negative impacts of the growth of mega-cities. Will moving back to the country solve the social problems created by our move to the urban areas?

Your initial post should be at least 250 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.

Discussion 2

Causes and Impact of Global Warming

For information on global warming, view the required video and website for this discussion and answer the following questions:

  1. How does human activity impact greenhouse gases found in the atmosphere?
  2. What are some simple changes humans can do to help keep the Earth cooler in the future?
  3. What are you doing to help?

Your initial post should be at least 250 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.

Southern Baptist Hospital (SBH)

Southern Baptist Hospital (SBH) had long resisted the use of
marketing, believing it was not an appropriate activity for a nonprofit
organization. By the mid-1980s, however, the erosion of its market share
due to growing competition forced SBH to adopt an aggressive marketing
strategy. Its primary initiative was a campaign of television
advertisements aimed to reinforce for the general public the image of
SBH as a high-quality institution. Because the organization was starting
its marketing activities from scratch, ad production and airtime costs
were expensive. The television commercials were professionally produced
and received critical acclaim from the advertising community. Following
the public’s repeated exposure to these advertisements, a hospital
executive requested information about the impact of the advertisements.
The idea to study the campaign’s impact had not been considered earlier,
and a belated evaluation effort was mounted to determine the extent to
which the campaign had achieved the desired effect. Much to the
consternation of SBH administrators, the evaluation found that the ads
had had virtually no impact on the public’s already high perception of
the institution, and no improvement in patient volumes, revenues, or
market share could be attributed to the campaign. SBH administrators,
committed to an expensive initiative, rationalized that the campaign had
not aired long enough to generate the desired effect and invested even
more money in the initiative.

After reviewing the above case, address the following points:

  • To what extent did SBH research the needs of its audience prior to developing a marketing strategy?
  • Does it appear that SBH has an overall marketing plan?
  • Does it appear that SBH had a significant grasp of the nature of marketing?
  • What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?
  • What are the implications of marketing to the general public rather than targeting specific segments of the market?
  • How much thought was given to measuring the effectiveness of the campaign going into the initiative?

To support your work, use your course and textbook readings and also
use the South University Online Library. As in all assignments, cite
your sources in your work and provide references for the citations in
APA format.

300-500 Word Discussion Board

Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).

Primary Task Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Part 1: Ethics in Research

Utilizing the Internet, CTU Library, and your textbook, choose 1 example of unethical research in a business setting, and discuss the following:

  • Explain why research might be considered unethical.
  • Explain what ethical considerations there are and how to avoid these issues in your research project.
  • Explain what components are needed in the introduction to a survey to address ethical concerns.

You may wish to review an example time line by clicking here.

Part 2: Preparing to Create Your Survey

Building on the organizational issue, problem, or topic that you identified in Unit 1, complete the following:

  • Write 1 research question regarding that topic, in preparation for the assignments in Units 3–5.
  • Create 5 survey questions that would help answer your research question.
  • Write your hypothesis for your research question.

Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:

  • What did you learn from your classmate’s posting?
  • What recommendations can you offer?
  • What, if any, clarification do you need regarding your classmate’s research question/ hypothesis?
  • What differences or similarities do you see between your posting and other classmates’ postings?

Reference

Resnik, D. B. (2017). Research ethics timeline (1932-present). Retrieved from https://www.niehs.nih.gov/research/resources/bioet…

For assistance with your assignment, please use your text, Web resources, and all course materials.

Assignment 1: Fundamentals of Effective Communication in the Workplace

Effective communication skills are essential in the workplace. Some
businesses invest in training their employees on how to effectively communicate,
because effective communication skills go beyond conversations. Employees must
know how to express business issues effectively when writing reports and emails.
Understanding the benefits of effective communication helps businesses to
develop a workforce that is able to communicate effectively with coworkers,
customers, and suppliers and increase productivity.

Write a one to two
(1-2) page paper in which you:

  1. Describe a time when you experienced effective communication in a business
    environment.
  2. Discuss at least three (3) reasons why you perceived the communication to be
    effective, and explain the resulting impact to the business.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch
    margins on all sides; citations and references must follow APA or
    school-specific format. Check with your professor for any additional
    instructions.
  • Include a cover page containing the title of the assignment, the student’s
    name, the professor’s name, the course title, and the date. The cover page and
    the reference page are not included in the required assignment page
    length.

The specific course learning outcomes associated with this assignment
are:

  • Explain the elements that foster effective communication in business.
  • Use technology and information resources to research issues in
    business.
  • Write clearly and concisely about business issues using proper writing
    mechanics.

Grading for this assignment will be based on answer quality, logic /
organization of the paper, and language and writing skills, using the rubric
found here.

week 3 discussion 1 ENGL 102

Week 3, Discussion 1. Body Paragraphs, Paper 1

After you have completed the readings, develop your body paragraphs for Paper 1. You will be working on one of the paragraphs in the following discussion.

For this discussion, first post your current thesis.

Then post one of your paragraphs. You may want to choose a paragraph that is well developed—or you may want to choose one that you need some help with.

To help distinguish the various components of the paragraph, use different colored fonts to note the areas of your paragraph:

  • Red for the paragraph’s topic sentence
  • Green for the paragraph’s use of evidence
  • Blue for the paragraph’s explanation/warrant of the evidence

It is recommended that you copy and paste your paragraph from your word processing software so that you have your draft all in one place; the colored fonts will carry over into Leo.

However, you can also change the color of font in Leo by clicking on the “more” box in the upper-right hand corner of the discussion box (the three dots). The screenshot below shows where this button is located.

It will open into a new window with more word processing choices, like changing the color of your fonts.

Once you have this paragraph in good shape, you can apply what you have learned about paragraph development to the remaining body paragraphs in the paper.

You should post the paragraph by the deadline; of course, the earlier you are able to post it and receive feedback, the better—for you can then move on to your other paragraphs. Your goal is to have the body of the essay completed by the end of Week Three.

Week 3 : Discussion 1


In the story, Zora Neal Hurston portrays Spunk as fearless and Joe as fearful, roles that ultimately were reversed in the end due to Joe’s conquering his fear to confront Spunk.

The characters illustrated the fear theme with a series of events contributing to the fear present throughout the story. Spunk is the epitome of fearless as Hurston’s writes, “…he [Spunk] ain’t skeered of nothin’ on God’s green footstool…” .The characters enhanced the them specifically Elijah escalating the conflict stating to Joes, “Say, Joe, How’s everything up yo’ way, how’s yo’ wife?” which made Joe decide to get out of his timid shell to confront Spunk. Joe’s confrontation of his fear created a shift of this fear from deceased Joe to Spunk. A now fearless Spunk has become laden with fear as the conflict escalates to a unusually somber level when Joe dies and seemingly haunts Spunk, or so he thinks. The belief that Spunk is being haunted by the vengeful soul of Joe Kanty is ultimately his demise as he is living in real fear of the deceased.

INSTRUCTOR

Hi! Thank you for your response. Your paper is about Flannery O’Conner’s short story. I’ve graded it and will have it back to you today. The discussions are supposed to be focused on whatever story it is you’ve chosen to write your final paper on. Also, the thesis for this particular paper should be focused on a message sent about a prominent topic in the work. What is the message that Hurston sends about fear, and what two general points could help you prove that message exists within the story?

Fear is a topic. The message sent about a topic by the author becomes one of the themes in the story. You don’t just want to note instances where fear shows up in the text. You need to make an argument about fear.

Audience hook (5 to 6 sentences) + thesis (one or two sentences) = introduction

Topic sentence (taken from the thesis) + claim (about the topic sentence; more specific point to be proven in the paragraph) + evidence (prove your claim here; in a two-page paper, one piece of analyzed evidence per paragraph will suffice) + example from the text analyzed and connected to the general evidence (use textual evidence, like a quote from the short story, to prove your evidence is valid and credible) = body paragraph

1.Topic sentence – Taken from thesis

2.Claim – More specific point about the topic sentence

3.Lead into the evidence (introduce what’s to come) – include evidence – lead out of the evidence through analysis.

Conclusion = paraphrase the body paragraphs

Thesis – In Richard Johnson’s novel Once Again, love is shown as being a form of blindness as the characters struggle to see the reality of those they claim to love (first supporting point) and they fail to recognize true love when presented with it (second supporting point).

Johnson demonstrates that love is blindness as the characters fail to see the true natures of those they say they love (topic sentence – paraphrasing the thesis). This blindness is most evident in the character of Lewis Nols, who allows Cynthia Nelson to control his life and eventually, destroy and end it (more specific claim). Lewis’ blind love for Cynthia, never questioning her motives or actions throughout the entire story, leads to his death (leading in to the specific evidence). In a pivotal moment in the story, Cynthia manipulates Nols into showing up at an empty warehouse in a treacherous part of town, knowing that the dangerous men who threatened to “end her” (Johnson) will be there, seeking revenge after she stole jewelry from one of the men’s wives (evidence from the story). If Cynthia loved Lewis, she would never have sent him there knowing that the men had one mission, to take a life, but she clearly does not love him, “calling him her albatross,” an allusion to a person or thing that is a burden in a person’s life. She only wants a scapegoat and a way out (analyzing the evidence). Lewis willingly goes, and his blind dedication to her means he never questions why she needs him to pick up a package at a sketchy warehouse. He blindly follows Cynthia’s orders because of what Johnson characterizes as his “unquestioning and naïve love for her” (evidence from the story). The word “unquestioning” is particularly important here because it shows that Lewis unthinkingly lets his love for Cynthia dictate his actions (analyzing the evidence). The men kill him, satisfied with their revenge, and Cynthia pawns the jewelry and leaves town, never looking back or regretting her actions.

There is one piece of evidence in the paragraph (the main piece of evidence about how his blind love for Cynthia and failure to see through her leads to his death) that is proven through two pieces of textual evidence.

If I needed to make my paper longer, I would add more evidence. If not, the first sentence you see below would end the paragraph above.

Lewis is dead because of his failure to see the true Cynthia and his intense desire to make a woman happy who never returns his love (transitioning into more specific textual evidence). Johnson stresses Lewis’s blindness to Cynthia’s true nature during a dinner party when Cynthia notes, “I am an independent woman who is beholden to no person. Love is a social construct, and I am not its pawn.” (textual evidence) Instead of realizing that these words clearly show that Cynthia is not in a real relationship with Lewis, he sees words like “independent” and “pawn” as being part of what he calls “Cynthia’s feminist nature,” so he foolishly dismisses any ideas in his mind that her words are meant to send a message to him about her lack of connection to any person, including him. He chooses to stay in the relationship with his eyes firmly closed to the truth about Cynthia and their relationship, and this leads to his death (leading out of the evidence through analysis).

help with powerpoint

Review your Week One NOAA Activity Part 1: Ocean Exploration mission and findings. The focus of this week’s assignment must relate to issues from marine pollution.

Select an environmental group that could directly benefit from the research conducted in your week 1 scientific mission. This environmental group should be based near the same area of the ocean covered by the Week 1 research. Below are some links to help in searching for groups. If you cannot find one in the local area, look for one that addresses issues which could benefit from the week 1 research.

Marine Conservation Organizations

http://marinebio.org/oceans/conservation/organizations/

A guide to environmental non-profits

http://www.motherjones.com/environment/2006/03/guide-environmental-non-profits/

Develop an 8- to 10-slide Microsoft® PowerPoint® presentation.

  • For assistance with this type of assignment, review the UOPX Help with Microsoft PowerPoint® Assignment.

The optimal assignment will focus on pollution issues in the general area of the ocean covered by assignment 1. You will not be addressing an old or new expedition. You need to find an environmental group that deals with similar pollution issues. A government agency, university, or other private research group is not the type of group we are looking for here. Look for private citizen groups with names such as “Save the Bay”.

Definition of environmental group

A citizen group

Not a government, state, or university department or agency.

Not an association of scientists conducting science

Not the group who conducted the Week 1 research

Address the following in your presentation:

  • A brief description of the chosen environmental group and their statement of environmental goals
  • A brief description of the type of marine pollution addressed by the group
  • Which specific region of the ocean is the pollution most prevalent? [Narrow your focus; for example do not cover coral reefs worldwide. If possible, select an area near your Week 1 research.]]
  • How is pollution affecting the surrounding ecosystem?
  • What measures can be taken to avoid this type of pollution in the future?
  • How can Week 1 research findings aid the environmental group in reducing reoccurring occurrences of this form of pollution?
  • Include any references as needed.

List major points in the slides. Include detailed explanations in the speaker notes section that correlate to each point.

Include videos, audio, photos, diagrams, or graphs as appropriate.

Format your presentation consistent with APA guidelines.

Submit the Microsoft® PowerPoint® presentation assignment.

Click the Assignment Files tab to submit your assignment.

Materials

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    Write a 350- to 525-word paper

    Write a 350- to 525-word paper that discusses important collaborative skills and the significance of effective communication when working in group

    (scenario)

    As the meeting drew to a close, it was clear that the members still did not agree on the marketing plan addressed. Robert is frustrated by the end of the meeting and tells the group that they can just work it out on their own. The group leader asks the other members to create their own marketing plan to bring back to the group at a later date.

    Include the following:

    • Describe collaborative skills you would use to create a more positive atmosphere.
    • Explain the importance of effective communication and the drawbacks of the ineffective communication used in this scenario.
      • Consider the email and the face-to-face meeting.
    • Explain the role active listening could have played in this scenario
    • Cite at least 1 peer-reviewed, scholarly, or similar reference or your textbook.

    Intro to Philosophy

    Choose one of the following topics:

    •Descartes’ Conceivability Argument .

    •The Problem of Interaction Argument Against Dualism .

    •The Problem of Consciousness Argument Against Physicalism .

    •Searle’s Chinese Room Argument Against Strong AI .

    In an essay of at least 1,000 but not more than 1,300 words, please do the following:

    a.explain in detail the nature of the argument you will discuss, .

    b.explain what you take to be the best possible response to the argument .

    c.explain whether you think the argument or the response you have presented is successful and what you believe this shows about the nature of mind.  .

    Be sure to make textual references including appropriate and brief direct quotations.  Use APA citation style.