Assignment Regulations:

• This assignment is an individual assignment.
• All students are encouraged to use their own word.
• Student must apply Harvard Referencing Style within their reports.
• Student is allowed to cite 10% from the word limit (2000 word limit means 200 words can be cited).
• A mark of zero will be given for any submission that includes copying from other resource without referencing it

ASSIGNMENT -1

Read the passage carefully and answer the questions:

Lilly and John both work for a software development company. The manager of the new product division was originally the leader of the project team for which she interviewed and hired John. Lilly, another project team member, also interviewed John, but strongly opposed hiring him for the project because she thought he was not competent to do the job.

Seven months after John was hired, the manager left the project to start her own company and recommended that John and Lilly serve as joint project leaders. Lilly agreed reluctantly? With the stipulation that it be made clear she was not working for John. The General Manager consented; Lilly and John were to share the project leadership.

Within a month Lilly was angry because John was representing himself to others as the leader of the entire project and giving the impression that Lilly was working for him. Now Lilly and John met with Operations Manager and presented their views about the conflict to resolve conflict.

Lilly says: “Right after the joint leadership arrangement was reached with the General Manager, John called a meeting of the project team without even consulting me about the time or content. He just told me when it was being held and said I should be there. At the meeting, John reviewed everyone’s duties line by line, including mine, treating me as just another team member working for him. He sends out letters and signs himself as project director, which obviously implies to others that I am working for him.”

John says: “Lilly is all hung up with feelings of power and titles. Just because I sign myself as project director doesn’t mean she is working for me. I don’t see anything to get excited about. What difference does it make? She is too sensitive about everything. I call a meeting and right away she thinks I’m trying to run everything. Lilly has other things to do? Other projects to run? So she doesn’t pay too much attention to this one. She mostly lets things slide. But when I take the initiative to set up a meeting, she starts jumping up and down about how I am trying to make her work for me.”

Suppose you are Operation Manager and you have to resolve the conflict.

Q1. As operations manager define the problems and identify the various causes of the problem in the case of Lilly and John. [2 Marks]

Q2. You can consider a problem-solving approach to resolving conflicts. How would you apply the problem-solving steps to resolve the conflict between Lilly and John? [2 Marks]

Q3. Discuss the all possible solutions of the problem? [1 Marks]

1. Name a product that has an excellent IMC message. Briefly explain why that IMC message has proven to be excellent. 

2. In your opinion, what is the greatest advantage of using IMC? Briefly explain your answer. 

3. In your opinion, what is the greatest advantage of using television as an advertising media? Briefly explain your answer. 

4. You are tasked as the marketing manager of a company that is trying to reach young people who love to climb mountains. Briefly explain where you will advertise the company’s newest product to reach that target market niche. 

5. You are the company’s marketing manager and need to increase your budget to advertise the company’s newest product. The CEO wants to know how it will affect the company’s bottom line this quarter. You know it will not, but it will increase profits within the next six months to one year. Provide a script of your pitch to the CEO for the budget increase. 

6. In your opinion, what is the greatest advantage of using social media for a marketing campaign? Briefly explain your answer. 

7. In your opinion, which is the most effective social media to use to advertise a company’s newest product? Briefly explain your answer. 

8. Imagine that you are a manager of a retail store in a major mall with decreasing sales. Provide an overview of the marketing campaign you would place on social media to promote the store and its product.

9. As a marketing manager for Strayer University, provide a 40 word or less pitch to entice new consumers to call the school about earning a master’s degree. 

The paper assignment must include the following structure and it must comply with APA written standards:

• Title page (1)
• Abstract page (1)
• Content pages (5)
• Conclusion page (1)
• And Reference page (1).

Therefore, there must be a minimum of nine (9) pages per project.

• For more detailed information please, go to the following link: http://flash1r.apa.org/apastyle/basics/index.htm.
• You must include at least three (3) professional journal articles (Primary Sources) from the FNU Database for journals in Psychology. Include in-text citations for any information taken, quoted or paraphrased from references sources.
• Use APA citation style in the body of your paper so I know where the information came from (like your text does). This is the (Author, date) you see in your text. It gives credit to original author’s research and are alphabetized by the author’s last name.

Please, refer to the DSM-5 Manual (Diagnostic and Statistical Manual of Mental Disorders) to meet the criteria for the specific disorder on your topic.

These are some of the aspects you may utilize as a guide:

• Why the name of the disorder / concept or definition.
• Criteria to be followed in order to be diagnosed with this specific disorder according to the DSM-5.
• History
• Causes
• Symptoms & Signs
• Different types
• Preventions
• Environmental Causes
• Treatment plans for short-term goals and long-term goals
• Prognosis
• Tips or suggestions on how to overcome the disorder
• Parenting skills to help the individuals
• Evidence-based therapies for specific disorder

FNU Database link.

Hello, everyone

This is the FNU Database link to properly access and submit your three (3) professional psychology journals which is a requirement for the Research paper on your Reference page.

Please, go to the link above to access the direct link!

• Go to the link above to go to the FNU database link.
• User Name: 24439 and the Password is fnulibrary39
• Then scroll down and search for the Psychology category.
• Go to Psychology Database and on the ProQuest Central TAB. Next, type your topic to research for three (3) journals which are related to your topic.

Your supervisor has placed you in charge of hiring a new, full-time administrative assistant for your department.

• Prepare an advertisement for that position that complies with federal law. This advertisement must be detailed. The minimum length of your job description must be 300 words (approximately three-fourths of a page). You can make up the job details but must include the following:
• A job description
• A description of the job duties
• A description of the minimum qualifications
• Prepare 10 illegal questions that must not be asked. For each question, be sure to justify your reasoning.
• Prepare 10 legal questions that may be asked during the interview. For each question, be sure to justify each question.

Submit your three- to five-page paper (not including the title and reference pages). Your paper must be formatted to APA style as outlined in the approved APA style guide and must cite at least three scholarly sources in addition to the textbook.