Key Assignment

Deliverable Length: 6-8 pages, minimum 5 sources APA format

Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah’s name on the caller ID.

“Hi, Deborah. What’s up?” you ask.

“I’d like you to present to the advisory board next week,” Deborah says. “They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.”

After you hang up, you begin thinking through the different items that you will need to cover.

As you finalize the marketing plan, complete the following:

• Is globalization a good move for the company?
• What is your rationale behind this decision? Synthesize analysis conducted in previous units, including strategic considerations, cultural considerations, competitive analysis and balanced scorecard.
• What geographic location should be a target for global expansion?
• What background information can you provide to support this decision?
• How will this decision support the overall goal of growth and expansion?
• How would you refute someone with the opposing perspective?

please see my attached prior submitted documents for what to consolidate and summarize and REWORD. Geographic location is CHINA

Course Scenario:

Company Biography

In January of 2002, John Ferrer and his wife Deborah started their own corporation, a large custom furniture manufacturer located in Boston, MA. Their initial accounts were in the Northeastern region of the United States, and they annually observed a constant profit increase. By March of 2006, they were able to grow the company enough to go from five distribution and manufacturing plants to 10 to allow shipping to 48 states. Although they have two retail stores, one located in Phoenix and one in Boston, their primary source of revenue is online catalog sales. They have 10 manufacturing plants and distribution centers throughout the country.

John and Deborah’s corporation is known throughout the industry for its exceptional customer service and superior quality. The contemporary designs lend themselves to a younger market, and the customer base is predominantly upper-middle class because it is one of the highest priced furniture companies in the market. Part of the appeal of John and Deborah’s brand is their consistent involvement with the local communities to create green gardens. They have also been a major contributor to organizations that build houses for people in need.

One of their primary strengths is their vertical integration. They have a team of in-house designers saving the company design costs and allowing the flexibility to rapidly change designs as the market changes. Their products have been featured on several prominent home design and gardening shows and have been endorsed by several well-known designers.

Because of the recent housing market sales decline (8% from 2005–2006), home renovations have slowed significantly. This has impacted the amount of furniture and fixture sales and continues to impact revenue. Furniture sales in the United States have decreased significantly, and John and Deborah have recently been discussing the possibility of global expansion.

Another potential threat to their company is that many higher-end brands have been marketing aggressively and creating lines for popular retail stores. These allow the lower-income consumers to have access to high-end brands at a much lower price point. So far, these lines have been incredibly successful and have significantly increased profits for competitors. Many of these competitors have also had great success in the global marketplace with these lower cost replicas.

John and Deborah know that it is time to seriously consider expanding their business. They want to be able to make it through the economic crisis and rely on other ways to increase sales and business. They are open to looking into the global market, but they want to be sure that it is the right move for the business. They have requested an advisory board meeting next month in which you will present the global marketing strategy. As the market strategist, you will play a key role in helping the board decide if this is the right move for the company.

The Problem

You are sitting in Deborah Ferrer’s office. After the customary small talk, Deborah sits forward and states, “I am very impressed with the work that you have done as the strategic marketing manager. Since John and I started this company in Boston, we have seen continuous growth, but nothing like what we have seen since you started. However, the housing market is really starting to impact our profits. This last quarter’s numbers were not looking good.”

You reply, “The crisis has really hit us hard. We have some stiff competition, too, with the other brands creating retail knock-offs.”

She counters, “We’ve had great success with your strategies in the domestic markets, but we do need to think of a new approach and strategy. I have complete faith in your abilities to take this company exactly where it needs to go. I must say that we are really counting on you, and I know that you will follow through.”

“I will make sure that we do well. Do you have any new projects for me?” you ask.

Deborah smiles and says, “You know me well. I do have a new project for you. I sent you an e-mail just before our meeting. I’m curious if expanding in a global market would be a good move for our company. I would like you to look into this for me.”

“Our team is definitely up for the challenge,” you say with enthusiasm.

Deborah shakes hands with you warmly, and you make your way out of the meeting. As you drive out of the parking garage, you think about your success with the company. You cannot wait to get started.

Q #1 DISCUSSION, DUE WEDNESDAY:

(350 WORDS MINIMUM). Please read these instructions first:

YOU MUST answer the question with quality. You will be evaluated on quality, such as content, use of course and outside-of-course resources to support your position or analysis.

1. Discuss how a break-even analysis provides additional viewpoints for a new business owner.

Q#2 DISCUSSION, DUE WEDNESDAY:

(350 WORDS MINIMUM). Please read these instructions first:

Conduct scholarly research to provide a detailed response to one of the questions listed below.

2. Consider of examples of organizations that follow a market lag or a
market lead approach with regard to compensation. Why do they believe
it pays to pay differently than competition? What are some examples of
organizations that follow performance driven and/or work/life balance
policies? What are the pros/cons of this approach?

• Cite all your sources per APA (both in the body and at the end of the report)
• Professional papers are written in passive voice or as a third person. Omit “I”, “we”.

***Please don’t fail me on the deadline. If you can’t complete these
assignments on time, allow me the opportunity to get someone else to do
them- BEFORE you accept my request, not the day/hours before it is due.

FORD MOTOR COMPANY is the Company I have selected

Your annotated bibliography is now due for your course project. The bibliography should contain at least three scholarly sources listed in APA format. Each annotation should include the following:

• A brief description of the source
• A short summary of its primary points or arguments

* * * * For annotated bibliographies, use standard APA format for the citations, then add a brief entry, including:

• 2 to 4 sentences to summarize the main idea(s) of the source.

– What are the main arguments?

– What is the point of this book/article?

– What topics are covered?

• 1 or 2 sentences to assess and evaluate the source.

– How does it compare with other sources in your bibliography?

– Is this information reliable? current?

– Is the author credible? have the background to write on this topic?

– Is the source objective or biased?

• 1 or 2 sentences to reflect on the source.

– Was this source helpful to you?

– How can you use this source for your research project?

– Has it changed how you think about your topic?

Historical Conversation Project Research Planning

The Historical Conversation Project, asks you to do four things:

(1) define and describe a significant political/social/cultural problem

(2) justify and frame this problem to convince an audience that the issue you’re addressing and the questions you’re asking are relevant right now

(3) summarize and critically evaluate various conversations and debates made by credible scholars and organizations about your topic

(4) describe and decipher the historical contexts of the problem at hand by locating evidence from both the past and the present that tie the problem as we see it today to its past.

Further consider points 1 and 2, and begin work on point 4. You have already selected a problem that you would like to address that is linked to our focus of global gender issues and directly tied to socioeconomic and/or racial inequities. Now, begin to strategize on the structure of your project.

Task one: narrow your project into one question that applies your chosen issue to a relevant framework.

Task two: free-write for ten minutes on each of the following structural areas to map-out a pathway to explore this project. In your introduction, focus on why your audience should care about your project. In your body paragraphs, decide how you will present your topic in such a way as to emphasize relevancy and urgency. Also determine where historical content may be advantageous—dispersed throughout or placed in its own subheading? In your conclusion, what proposal or solution might you offer to the audience?

Task three: Outline your paragraphs and include notes on potential research opportunities.

Please provide evidences from text to support your argument

I have uploaded the text for “Nanny Dilemma”

apa format.

Citations must matchs the reference and references must be in ABC’s order, such as Jones, 2015, p. 35 or para 5) for citation or (GAAP, 2015, para 2).

750 words

2 references

he following situations have caused you to become concerned about the quality of the upcoming external audit:

• Because of the fact that the audit will not begin until February after the books have been closed, the external auditors will not be able to confirm the accounts receivable cutoff, physically examine the inventory, and examine other important procedures.
• You have just been advised that the auditing firm has been acquired by a larger auditing firm, and the auditor that is coming to Bovar Company will be unfamiliar with Bovar Company.
• One of the acquiring auditing firm’s principal partners is related to the chief executive officer (CEO) of Bovar Company.
• Some areas of control that have been of concern to the auditing department will not be audited because of workload and timing constraints.
• Some of the methodology used in the accounting department to compile the financial statements may not comply with generally accepted accounting principles (GAAP).

Generally accepted auditing standards (GAAS) provides three categories of standards and ten standards by which an audit should be performed. You are concerned that some of the aforementioned situations may be in violation of the GAAS standards, and you have decided to review the GAAS standards to detect any possible violations. Complete the following:

• List each of these standards in their correct category.
• Identify those standards that you believe may be compromised by the aforementioned situations.
• Describe specific actions that you believe should be taken to comply with the GAAS standards.