BUSN 20016

Students   are to provide   an outline of a research project that they intend to use as the    basis for their final assessment task (assessment 3). The full project proposal should     not exceed 600 words excluding       the cover page, table of contents and references.

LENGTH: 600 WORDS

REFRENCE        STYEL: APA

Relevant    and accurate literature; AT LEAST 10 references academic sources such as  peer-reviewed journals  and articles.

You should choose your own project topic and then briefly write a      problem statement followed by aim, objectives, sources of secondary        data and a brief methodology of the project.

AssignmentTutorOnline

TOPICS:  CHOOSE ONE OF THE EASY TOPICS FORM THE BELOW LIST SO WE CAN WRITE IN BRIFLY IN THE 3RD ASSESMENT ALSO.

TOPICS:

Marketing:

 Marketing communications – such as why do some controversial marketing communications wok whilst other fail?

 Social marketing: such as why are social networks more persuasive than traditional word-of-mouth?

 Telemarketing – such as selling goods or services to customer via telephone or surveying customer satisfaction via computer assisted telephone interview

 Branding –Impact of branding in sales or organisational development

 Factors affecting product marketing : How can countries use national culture to help them promote major exports?

Human Resource Management

 Leadership– such as leadership impacts on organisational performance

 Employee engagement, wages and workforce performance

 Decision making under pressure

 Avoidance approaches to conflict

 Maintaining performance during organisational change

Students need to present the following:

Study       Area and Title –        no more than 25 words;

Problem   Statement –     students must present what they would like to investigate and why? The research aim and research objectives to address the problem also     need to be discussed. Here, you need to critically       evaluate and analyse the literature to    support your problem statement.

Methodology –        students must provide a rationale for the type of methodology    selected to address the research problem (quantitative, qualitative         or mixed methods); and

Secondary        Data Sources and Data – students must clearly identify the data sources and data that is      required to conduct the research. Students must also discuss the         methods and tools that will be used to analyse the collected data.

Assessment      Criteria

All of the assessment criteria outlined below are equally weighted for this assessment piece.

Criteria Grade:

1.      A brief statement of the problem, research aim and research         objectives;

2.      A brief      methodology;

3.      Sources of secondary data, data presentation and analysis   methods;

4.      Accurate referencing, use of correct English and logical sequencing;     and

5.      Topic Presentation.

FIND THE ATTACHMENT OF EXAMPLE OF PRIVOUSE YEAR STUDENT