Marketing Action Plan and Cost-Benefit Analysis

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GRADING RUBRIC MUST BE FOLLOWED

Questions to Consider:

  • What are examples of market segments for prospective labor and delivery consumers (for example, demographic attributes, payer source, and so forth)?
  • Which type of communication channels are most likely to reach potential consumers (website, social media, radio, TV, signage, health fairs and events, collaborative partnership JV ads, targeted mail out, free educational offerings, and so forth)?
    • What is a marketing intervention?
  • What are examples of line items and costs associated with marketing interventions?
  • How do you determine monetary value of a marketing intervention?
  • What are examples of potential non-monetary benefits of a marketing intervention?

Scenario

St. Anthony Medical Center’s labor and delivery service line is challenged with growing the business using a market pull strategy. To achieve this overarching goal, you will propose a marketing action plan with accompanying proposed costs and benefits. Additionally, your plan will need to include costs and benefits for each proposed intervention.

Your task as the intern is to analyze the financial impact to the organization and make a final recommendation as to whether the plan should be implemented. You are expected to provide options for the management team to consider along with a rationale for your final recommendation. At least one of your options must include how to use social media to decrease costs and increase market reach.

Deliverable

Complete the following:

  • Formulate a new St. Anthony Medical Center labor and delivery revised service offering, including features, advantages, and benefits to consumers.
  • Segment the market of targeted labor and delivery consumers, using a table that matches features and benefits to each consumer segment.
    • Note: Consumer data will be found on the Internet related to the Minneapolis greater metro area (for example, age, culture, and so forth; expectant single teens, culturally diverse groups in the community, mid-career married working women, same sex partners seeking in vitro fertilization, and so forth).
  • Create a plan of action that comprises marketing communication channels to reach each customer segment (for example, websites, social media, radio, TV, signage, health fairs, events, collaborative partnerships, targeted mailings, free educational offerings, and so forth).
  • Explain costs and benefits for each marketing communication channel intervention. (Refer to Plowman’s cost-benefit analysis tool, linked in Resources.)
    • Hint: Remember to identify costs and benefits; Recall that the total cost of the action plan cannot exceed 10,000 dollars per year.
  • Make a recommendation as to whether the organization should proceed with the proposed interventions.
  • Provide rationale that supports your decision process.

Resources:

Balanced Scorecard
Balanced Scorecard Basics

Review the following:

Performance Indicators and Performance Measurement

Review the following:

Organizational Strategy

Review the following:

Social Media and Social Marketing

Review the social media and social marketing resources from the Assessment 1 Resources.

Marketing Communication Channels

This article studies the perceived effectiveness of communication channels to establish whether some channels are better than others of achieving engagement and persuasion:

Review the following:

Strategic Planning

Review the following:

Marketing Action Plans

Review the following:

Cost-Benefit Analysis

Review the following:

  • Plowman, N. (2014). Writing a cost benefit analysis. Retrieved from http://www.brighthubpm.com/project-planning/58181-…
  • Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th ed.). Upper Saddle River, NJ: Prentice Hall. Available from the bookstore.
    • Chapter 1, “Marketing: Creating Customer Value and Engagement,” pages 26–61.
    • Chapter 2, “Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships,” pages 62–91.
    • Chapter 3, “Analyzing the Marketing Environment,” pages 92–127.
    • Chapter 8, “Products, Services, and Brands Building Customer Value,” pages 254–291.
    • Chapter 14, “Engaging Customers and Communicating Customer Value Integrated Marketing Communications Strategy,” pages 444–471.
    • Chapter 16, “Personal Selling and Sales Promotion,” pages 500–531.
    • Appendix 1, “Marketing Plan,” page 631.

Eight Elements of Thought and Reasoning, communications homework help

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NO COPIED ASSIGNMENTS!!! ORIGINAL CONTENT ONLY, WILL CHECK

Eight Elements of Thought and Reasoning

There are eight elements of thought in reasoning. We often use more than one element at the same time. For example, your Point of View includes Assumptions. Therefore, we can assume that these elements are two aspects of the same thing.

For your assignment this week, first begin by analyzing eight elements of thought and reasoning and re-organize them into four distinct categories by pairing elements together.

Next, briefly describe each new category you created and present your reasoning for each category. Include the characteristics of the original eight elements in your descriptions and the reasoning behind your pairings

Category:
Point of view is …
Assumptions are…
Explanation…
Example:

Below is an example of what one category may look like. You are free to pair any elements together if you can define their relationship to one another. Focus on the reasoning behind each pairing. That is what is most important in this exercise!

Example Category:

Category 1: How do I see it?

Point of View: The place from where I see things

Assumption: Information that is taken for granted; Preconceived notions

Explanation: I paired point of view and assumptions together in the same category because assumptions form your point of view. You cannot form a point of view without having assumptions first.

Example: My assumption is that short people are not good at basketball. My younger cousin is 5’ 3’’ and is terrible at the sport. Therefore, my point of view is that no short people can play basketball professionally.

Your completed assignment should be written primarily in first person and should be 500-750 words in length. If you use sources in your writing, be sure to identify them. If you use any direct language from a source, be sure to place those words in quotation marks.

Unit 1 Discussion Board Drug Terminologies from Medicine, Law, and the Street

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dScenario:

You are working with several offenders at your facility with an addiction to methamphetamines. Your supervisor wants you to explain the inherent dangers of methamphetamine drugs.

Please include answers in your main posting for the following questions:

  • What is the drug enforcement administration (DEA) schedule for methamphetamine, and what category drug is it, legally?
  • When taking a person into custody, what would make methamphetamine users different from users of other controlled substances? Why?
  • Would you be more concerned about executing a warrant in a clandestine methamphetamine laboratory or an industrial chemical laboratory? Why?

You must provide 4-6 paragraphs.

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

current event article

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analyze and evaluate a Human Ecology Current Events article. The articles must be published during the term that the course is taken. Write an analysis and evaluation of the article, paying particular attention to the scientific accuracy of the material and focusing on how any problems addressed in the article could have been avoided in the first place or the lessons that can be learned and used to create a healthy future human ecology. Be certain to provide a complete Web Address (and citation) for the article in your post. Your Current Event Journal should be approximately 600 words in length.

Tragedy in Othello, English homework help

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Understanding the overall form and function of tragedy in Shakespeare, as well as identifying the role of the tragic hero, will help to uncover the rich range of thematic concerns under consideration in his plays.

To complete this discussion, please read the article “Tempestuous Turbulence in Shakespeare’s Hamlet, Othello and Macbeth” by Mamta Anand, paying special attention to the author’s discussion of tragedy and the varying pressures on the tragic hero in Othello.

Distinguish between the social constraints and natural forces at work in the play. Select one particular element from either category and explain how it contributes to Othello’s tragic fall.

In both cases, be sure to reflect on the statement from the required resource: “Aristotle observed that every human heart has emotions of pity and fear in different degrees. These emotions when excited, through the medium of art, give aesthetic joy.” Does this mirror your engagement with Othello? Indicate at least two passages from the play when the emotions of “pity and fear” led you to a full appreciation of “aesthetic joy.”

Your initial post should be at least 200 words in length. Support your claims with examples from the play itself, from the required scholarly material and/or other scholarly resources, and properly cite any references according to APA style.

References

Anand, M.(2013). Tempestuous turbulence in Shakespeare’s Hamlet, Othello and Macbeth. IUP Journal Of English Studies, 8(3), 70. Retrieved from https://library.ashford.edu/ezproxy.aspx?url=http%…

Shakespeare, W. (2014). Othello (Links to an external site.)Links to an external site.. In B. Mowat & P. Werstine (Eds.), Folger Digital Texts. Retrieved from http://www.folgerdigitaltexts.org/?chapter=5&play=…

Compare and contrast how surveys can impact healthcare both negatively and positively

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Written Assignment Due sunday Oct 22nd

Description

Compare and contrast how surveys can impact healthcare both negatively and positively, then explain what steps can be used in helping to eliminate biases in the healthcare industry as it relates sampling and gender biases. Next, discuss the types of surveys that might be used for your course project topic and how sampling and gender bias may color the information provided by surveys.

Scoring Rubric: Surveys

Criteria Weight
Impacts of surveys on healthcare are provided-both negative and positive 10
Steps to eliminate bias listed 20
Surveys around project topic discussed 30
Discussion of sampling bias in project topic 30
No spelling or grammar errors 10
Total

FYI

Course Project overview

The project is a contiguous review of your knowledge, skills and assessment (KSA) of what you have learned throughout the course. This project drives you to choose a topic in healthcare and allow you to use your knowledge to showcase how you might handle delicate issues in your sphere of influence to continue to provide quality, increased performance and marginal financial growth in any given quarter or year. Healthcare is in an ever-changing climate, as it is heavily regulated, and highly accountable to the community, patients, its stakeholders and the government. Therefore, this project will demonstrate how you analyze data to make strategic decisions.

I chose the topic Consistency of Care for my course project.

outdoor play, ece351 week 4 discussion help

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In your response, evaluate what your peer had to say about the strategies they would implement outdoor play in their work with children. What can they add to their activities or strategies to foster more group participation? Ask your classmate questions that may cause them to re-evaluate or add components to their initial responses. 5 sentences or more.

Three positive aspects of outdoor play is physical and cognitive development and better overall health. The solution to the fitness and obesity dilemma for most children is not complicated. Ensure that children (and their parents), both at home and at school, receive a balanced diet of nutritious food and engage in regular, sustained physical activity (Frost, J., Wortham, S., & Reifel, S. (2011). When playing outdoors children engage in activities that require large and small muscle development. Running, climbing, jumping, hand eye coordination, and then observation’s they make while playing increases both cognitive and physical development. When children and adults partake in these activities it increases your health benefits due to the exercise, peace and pleasure of the outdoors and fresh air. These things all help keep us healthy.

It is recommended that children get at least 60 minutes of outdoor or physical playtime each day. If I have the children all day, such as in a daycare setting the children would get 2 thirty minutes opportunities to go outside or to the gym. In a half day program I would implement 1 thirty minute or longer if the children are really enjoying themselves. An activity I would engage the children in is going outside with our “discovery box”. In the discovery box I have bug catchers, magnifying glass, feathers on strings, hand shovels, flashlights, and journals with pens. Since I live in a very rural area and most of the centers I work at are in very rural areas there is lots of land, woods, and grassy areas for the children to run, jump, climb on rocks, and observe. While we are on our walk we encourage the children to look under things, observe the clouds, wind, and shadows. The children can draw in their journals and make observations of bugs, birds, or whatever else we may encounter when outside. We always have 3 staff so we would make sure to keep the children safe and away from anything that may cause harm, such as poison ivy, snakes, etc.

I would implement outdoor activities because I believe all children need to get out and move. It helps them to settle down later for activities indoors and relieve all their pent up energy. While outdoors I would encourage interactions between children, talk about what they are doing, push them if needed on the swings. Before going outdoors I would go over rules, safety issues, and I would also give a 5 minute warning when it’s time to come indoors for anyone who has difficulty stopping their play. Extensive health benefits—prevention of obesity, heart disease, high blood pressure, and diabetes—all implicated in related diseases and shortened life spans (Frost, J., Wortham, S., & Reifel, S. (2011). The solution to the fitness and obesity dilemma for most children is not complicated. Ensure that children (and their parents), both at home and at school, receive a balanced diet of nutritious food and engage in regular, sustained physical activity (Frost, J., Wortham, S., & Reifel, S. (2011). As an educator my understanding of the benefits of physical activity and how to get children involved in this type of activity will not only help the children, but also gives me that chance to observe children and make notes of goals they need to work on. I will also be able to share this information with their parents and give information on how they can increase these types of activities at home.

References

Frost, J., Wortham, S., & Reifel, S. (2011). Play and child development. Upper Saddle River, NJ: Merrill/Prentice-Hall.

Communication and Conflict Resolution Skills, management assignment help

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  1. Explain what may be a downside of the power-oriented linguistic style of communication. Are there any ways to address the downside?
  2. What concrete steps can a leader take to demonstrate respect for a group member from another culture?
  3. Do you agree that successful leadership must include management by walking around or as the text terms “rounding?” Why or why not?
  4. What are the basics of negotiating and bargaining? How can these be incorporated to work towards a win-win solution?
  5. Review the case study in the Reading, “Sean Contemplates a Delicate Confrontation.” What do you think the leadership issue is that Sean is facing? What would you recommend Sean do in order to address the conflict situation with Paul?
  6. Review the case study in the Reading, “Margot, the Cross-Cultural Communicator.” What recommendations would you give Margot about cross-cultural communication to address the complaints of employees?

350-400 words. References and citations required.

Textbook ref: Dubrin, A. J. (2015). Leadership: Research findings, practice and skills. (8th ed.). Boston:

Cengage Learning.

Complete 5 to 7 Research page Data Analysis of my social survey

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Initial hypothesis:

Alternative: Among students surveyed in SS3375, most will say they have personally experienced internet dating and think it is the best method to find love.

Null: Among students surveyed in SS3375, most will say they have not personally experienced internet dating and think it is not the best method to find love.

Independent variable: access to the internet

Dependent variable: finding love

You will log on to surveymonkey and collect the data from my survey: https://www.surveymonkey.com/

username: gabriellegreen2018

pass: Lethiao1

Once you have your responses, you will analyze the data and submit a report to me on the results.

In analyzing the data, you must:

Use APA or MLA

Cover Page

Do an abstract

Introduction

Study description and BE SURE TO STATE YOUR HYPOTHESIS

Purpose of your study

Method of research

Charts to show your results (See note on this below)

Analysis of your results

Limitations of the study

Conclusions – was your hypothesis supported or rejected (NOT PROVEN OR DISPROVEN!!!)

MUST BE 5-7 PAGES LONG OF CONTENT!!!! DOES NOT INCLUDE THE COVER AND REFERENCE SHEET!

a discussion writing

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How to Tame a Wild Tongue”

“The actual physical borderland that I’m dealing with in this book is the Texas-U.S. Southwest/Mexican border. The psychological borderlands, the sexual borderlands and the spiritual borderlands are not particular to the Southwest. In fact, the Borderlands are physically present whenever two or more cultures edge each other, where people of different races occupy the same territory, where under, lower, middle and upper classes touch, where the space between two individuals shrinks with intimacy,” writes Gloria Anzaldúa in the preface to this book, Borderlands/La Frontera: The New Mestiza. Her book is an exploration of these borderlands and of the roles that language and culture and bodies play in creating (but also violating) these borders.

In paragraph one, please describe (using evidence from the text) the sort of ethos (or author’s character) that Anzaldúa creates for herself in this chapter. What sort of character traits do we imagine the writer to have? How is this character related to the role that language plays in her life and to the audience to which she is writing?

In paragraph two, please describe for me your own relationship to writing and to language, using Anzaldúa’s arguments as a bridge to introduce your own expansion of, or disagreement with, her argument. What is this borderland like for you?