Week 4 Assignment 1 – Submit Here

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Assignment 1: Part A: Your Marketing Plan

Due Week 4 and worth 200 points

At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company’s background information, an environmental analysis, your company’s short and long-term goals, and a SWOT analysis.

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Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to six (5-6) page paper in which you:

1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Develop strategies to assess performance and achieve marketing goals.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate target customer segments and positioning products within these segments.
• Use technology and information resources to research issues in marketing management.
• Write clearly and concisely about marketing management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

Endocrine System Drug Classifications and Indications

Objectives

• Identify the common endocrine system disorders
• Describe the drugs used to treat endocrine system disorders

Assignment Overview

In this assignment, you will explore the use of medication to treat thyroid disorders.

Deliverables

A two-page (500-word) paper

Step 1 Review the types of thyroid disorders

Refer to textbook readings and other appropriate resources.

Step 2 Outline types of thyroid disorders.

Outline, in table format, the types of thyroid disorders. Choose one and explain in what ways this disorder impacts the patient’s health management. Include possible drug interactions, lifestyle changes, or emotional responses that may be considered or experienced by the patient.

1. Visit the Census Bureau (NAICS) website and select an industry that has a description. Some of the smaller industries are named, but not described.
   • The industry could be broad, such as industry 11 Agriculture, Forestry, Fishing, and Hunting, or it could be narrow, such as industry 112112 Cattle Feedlots.
     • The more digits in the industry label, the narrower the industry.
2. In a few short paragraphs, describe your selected industry using the industry description at the NAICS website.
   • Be sure to write in your own words. Don’t just copy and paste the NAICS text.
   • Identify some of the major companies in this industry
   • Identify the goods, and/or services this industry produces. Use the information from the NAICS website. You can supplement this information with what you find in a separate Google search.
3. Describe a microeconomic variable for your industry. Microeconomic variables include prices, sales, production, advertising, investment, etc.
4. Include a graph, chart, or table showing this microeconomic variable over time.
   • You do not need to create this graph, chart, or table. Find one that has already been created and paste it into your paper. For example, if your industry is U.S. automobile manufacturing, Google, “U.S. automobile manufacturing over time.” Select the “images” option. Choose one of the graphs, charts, or tables. Then copy and paste it into your paper.
   • Include a reference to the source of the graph, chart, or table. Microeconomic relationships and market outcomes are covered in Weeks 2–4.
5. Describe one way the government might impact this industry. Examples might include price controls, regulations, taxes, or any other way you can think of.
   • Government intervention through price controls, regulations, taxes, and antitrust enforcement were covered in Weeks 2 and 4.

Upload your paper on the following:

Prompt:

• Discuss the creative background of the ancient Greeks and Romans and their impact upon Western Civilization.
• Be sure to include Greek and Roman examples of their contributions to philosophy, literature, theater, architecture, and sculpture, and how those contributions to art have had lasting effects on the Western world.

Writing guidelines:

PURPOSE: Your critical response involves analysis, evaluation, and critical thinking. A Response is not just an “opinion paper.” You need to make claims about Greek, Roman, and modern western culture and most importantly, you need to give examples from course reading, videos, and/or outside sources. Don’t just discuss the production – use your critical thinking to support your claims with evidence!

FORMAT: paper should be 5 pages in length, and double-spaced with one-inch margins. (Don’t worry, if you discuss all aspects of the prompt, you should have no trouble getting to 5 double-spaced pages)

PLAGIARISM: To write with originality and depth, you must use your own voice and resist the urge to plagiarize. This assignment requires little to no outside research, and is meant to be pure analysis of the information by you alone. Feel free to quote from your text, course readings, course videos etc. Just be sure to cite properly. Copying from sparknotes.com or any of the college essay sites is easily detectable and takes away your chance to trust yourself and make observations about your analysis of the information.

STRUCTURE: Make sure you include the basic information early in the opening of your paper: cultures you will be discussing; types of art you will discuss; tie that info to the overall Western world. The body of your paper must include specific examples from Greek and Roman Arts (philosophy, theatre, sculpture and architecture), a discussion of the style and themes, the context (historical background info) in which they were created and your evaluation of their impact on the Western world at large. Then Conclude.

The following questions may help you to analyze the course information. Your paper should address all of these questions.

• Explain the context (historical background) of the ancient Greeks and Romans. What kind of lives did they lead socially, economically, politically? How do you think these aspects of their lives affected the way they approached and produced art (philosophy, literature, theater, sculpture, and architecture)? Does social, political and economic status affect the way we approach and produce those same types of art today? How so?
• Compare and contrast the philosophical thought of the Greeks and Romans. What kinds of questions did they ask? What were they interested in explaining about human life? How did they view the world overall? What do those views say about their culture? How have their contributions to philosophy lasted into the modern Western world?
• Discuss how the Romans both copied and transformed Greek theater. How do you think theater of the modern Western world compares? We have obviously made changes to theater since then, but what similarities are still present to this day?
• Describe the style of Greek sculpture and of Roman sculpture. What were common subjects of their respective sculptures? What was the purpose of their respective sculptures? Did the Greek model of the ideal man/woman affect the way the Western world views beauty? If so, in what way? For how long? What kinds of sculptures does the Western world erect today? What do all of these examples say about our cultures?
• Describe the style of Greek and Roman architecture. Who did these cultures build for? What advances were made? Are modern buildings influenced by Greek or Roman styles?

Again these questions are not meant for short answers in order. You must organize your answers, critique, and analysis in an essay.

1. GRADING STANDARDS FOR WRITING

Grades for writing in this course (Outlines, Production Responses, and Exam Essays) are determined by your adherence to guidelines, deadlines, and thoroughness of analysis, writing ability, mechanics, and clarity of logic. For all written assignments, the student should accomplish each of the following goals:

A: Well organized (use of introduction, conclusion, paragraphs with a single main point, evidence from analysis, and transitions); sentences smooth and carefully crafted; virtually no errors in punctuation, spelling, grammar; words chosen with precision; language fresh, vivid, and concise; addresses all the specifics of the prompt.

B: Well-organized, but paragraph structure sometimes disjointed; a few awkward passages and errors in mechanics; language sometimes general, may lack freshness or precision; no errors glaring or highly distracting; addresses most of the specifics of the prompt.

C: Organized, but paragraphs often disunited or misplaced; shows logical plan but writing is wordy, general, imprecise, or trite; sentences awkward but meaning is clear; articulation fair, and volume just loud enough; errors in mechanics but not highly distracting; addresses some of the specifics of the prompt.

NC: meaning not clear in many sentences due to poor construction; language muddled and unclear; errors in mechanics are distracting; does not address the specifics of the prompt.