Write an executive summary of the formal report below. Make sure its proper in-text citations and references for a formal report format

Comparing the Apple iPad Pro to the Samsung Galaxy Tablet S2 for Office Upgrades

Lightning Innovations Inc.

846 Industrial Parkway

Houston, TX 77001

4 February 2018

From: Marketing Management Office

To: Mr. Joseph Shmo, President

Human Resources

Lightning Innovations Inc.

Dear Mr. Shmo,

Every good business needs an edge over their competition to maintain Profits. In today’s mobile society, laptops and desktops are no longer a realistic option. Tablets are the future. Our business is at the height of its success with the latest merger with Unicorn Technologies. We want to show our Partners that we are the edge that can beat any competition.

Background and Problem with Desktops and Laptops

Society is becoming more mobile and businesses that can’t keep up with the times, get left behind. eventually they lose their competitive edge and become obsolete. Traditional desktops and laptops are a way of the past. We need to maintain our edge over our competition by upgrading to tablets. The two biggest companies for Upgrading to iPads from traditional desktops and laptops is the best way to accomplish this. As explained by Matt Schulz, “They’re smaller, lighter, more portable and can do just about everything that laptops can do” (n.d., Para.1). Traditional laptops and

Purpose

Our main purpose is to

Scope of the study

The study was limited to comparing two devices from Apple: the 10.5-inch Apple Pro and the 9.7-inch Apple iPad. The study took into consideration secondary and primary data. Secondary data included published material including articles, websites, and news articles. Primary data included interviews with professionals and users of the two devices. The researchers also observed the devices to compare their features.

Research Methods

Research methods facilitate a way to come up with accurate findings. This study employed a qualitative research method. Qualitative research can be defined as critical research. The study drew information from the published material, interviewed device users and professionals in the field, and observed the devices to collect data. Such an approach was used to understand the underlying reasons, motivations, as well as opinions. A conclusion was reached by comparing information gathered on iPad Pro (10.5 inches) and iPad (9.7 inches) both through interviews and published material.

Findings at a Glance

Fig. 1 iPad Pro 10.5 Vs. iPad 9.7

iPad Comparisons at a Glance
iPad Pro 10.5 inch	2.33 lbs	$649	264 ppi	Fwd & Rear Facing	10 Hrs	$499	64-512 GB
iPad 9.7 inch	0.96 lbs	$329	264 ppi	Fwd & Rear Facing	10 Hrs	$379	32-128 GB

Fig. 1 Shows a comparison at a glance between the 10.7-inch iPad Pro and the 9.7 iPad. This shows that the two iPads are fairly similar but the 10.5-inch iPad Pro benefits outweigh the low price and weight of 9.7-inch iPad for business use.

In a comparison done by Piotr Kowalczyk, the Pad (9.7 inch) is less expensive as compared to iPad Pro (10.5 inch). The iPad pro is also slightly heavier compared to iPad (9.7 inch), with the iPad Pro weighing 2.33 lbs. compared to the iPad (9.7 inch). As far as similarities, both devices have 264ppi pixel density, both devices have rear and front facing cameras, and both devices have a 10-hour battery life (2017, Fig. 1).

Kowalczyk also goes on to state, “The difference in price is twofold – $329 versus $649. The question is whether you are willing to pay more for the improved performance, better screen with proMotion technology, and compatibility with original accessories (that are sold separately): Apple Pencil and Smart Keyboard” (2017, Para. 14). As far as display is concerned, iPad pro has a bigger screen while the iPad pro has some fully laminated display and a wider color range (Nuckles).

In a phone interview with the Apple Company’s customer care service, the respondent explained that both devices have the same warranty period, and no fee is paid for repairs if covered under warranty. However, repairs out of warranty are paid for. Repairs for iPad 9.7 that has run out of warranty will cost slightly lower compared to those of the iPad Pro, under similar conditions (Gokey). For instance, a repair that costs $379 for iPad 9.7 inch will cost $499 for iPad pro 10.5inch.

In an interview with Mike Smith, a fun of Apple devices which have used both iPads, he revealed that most people dismiss iPad Pro10.5 inch because it is heavier, however, it is better for business considering it is faster to take notes using it. It can use a Bluetooth keyboard. Alternatively, one can use the Apple pencil to input notes. He said that the device is not heavy, especially when compared to laptops. He added that the device is durable and very fast to work with considering its fast processing power, compared to that of iPad 9.7 inch.

Through personal observation, the researcher identified that iPad pro is better for business use. Among factors identified as favorable include its wide display, clarity in the display, and a good size that allows easy portability. The researchers observed that iPad Pro had more features that allowed better manipulation of data.

Conclusion and Recommendation

The 10.5-inch iPad Pros have higher purchase and maintenance costs than the 9.7-inch iPads. On the other hand, it provides employees with a wider screen and the ability to use a keyboard or the Apple pencil to take notes. This can be very useful for employees in the field, office, as well as in meetings. Again, it has a camera that produces high-quality images, and this is important for the business. Employees can use this in the field. Its high-resolution display, as well as high color technology, makes it easy and better to work with. iPad 9.7 inch is a cheaper tablet both to buy and to maintain and will save the company a fortune if selected. Again, it is smaller and lighter, compared to iPad Pro, hence, easy for employees and managers to carry around. However, it slows the e4mployees capability to work faster. iPad Pro 10.5 inch is recommended for enterprise use. It is expensive but increases employee productivity. It can help employees perform faster and increase revenues for the company.

References

Gokey, Malarie. The best iPads you can buy. 2017. 30 1 2018 .

Kowalczyk, P. (24 March 2017). iPad 9.7 (2017) – tech specs, comparisons, reviews, and more. [Web log comment]. Retrieved from https://ebookfriendly.com/ipad-2017-tablets-tech-s…

O’Boyle, Britta. “Apple iPad Pro 10.5 vs iPad 9.7 (2017): What’s the difference?” Pocket-lint (2017): 1.

Schulz, M. (n.d.). Can tablets replace laptops in the enterprise? [Web log comment]. Retrieved from http://searchmobilecomputing.techtarget.com/answer/Can-tablets-replace-laptops-in-the-enterprise

PART 1:

Select a product or service for this assignment in which you believe your
organization should invest capital resources to develop for sale in a global
environment.

Create a Microsoft^® Word analysis
of no more than 1,400 words that includes the following:

• Describe the product or service,
  including its main characteristics.
• Why do you believe this product is
  worthwhile?
• A profile of your audience/s. Why are
  these audience/s important? How different would you approach each
  audience?
• Explain how you would establish
  credibility.

Explain why you selected the channel.

Select the appropriate channel for delivering
your message based on context, audience, and purpose.

Format your assignment consistent with APA
guidelines

PART 2:

Scenario: In part 1 , you selected a product or
service that you believe your organization should invest capital resources to
develop the product or service for sale. To speed up the new product
investment, you decide to write a memo proposing and advocating for the launch
of a new product or service to the company president.

Create a memo proposal using the AIDA model in a
Microsoft^® Word in a minimum of 1,400 words. You will add
an introduction and conclusion, and your paper will include the following
components:

• Convince your audience to invest
  capital resources to develop the product or service you intend to sell and
  explain your rationale. Persuasive Message Using AIDA model.
• Gain credibility (for yourself and
  your request) and make your readers believe that helping your
  product/service will indeed benefit the company. Close with a request for
  some specific action, and make that course of action as easy to follow as
  possible to maximize the chances of a positive response.
• Include secondary research to
  support your argument, related to your product and/or service.
  • Explain what you will do in case the
    selected product or service does not initially sell as much as expected.
  • Indicate potential digital channels
    for marketing your product or service.
  • Consider cross-cultural and
    multinational implications.

Format consistent with APA guidelines.

Once done write an 800 words essay contracting the three study heritage. Mention in the essay if there is any similarity in their healthcare belief. Mention how do they see health and disease and their customs to deal with them, also, discuss how they view dead. How their health care belief affect or influence the delivery of evidence-based healthcare. As stated in the syllabus present your assignment in a word document, Arial 12 font attached to the forum in the discussion tab of the blackboard tittle “week 11 essay”. You must use at least 3 evidence-based references (excluding the class textbook) and post two replies to any of your peers sustained with the proper references. A minimum of 800 words (not counting the first and reference page are required).

Merging Technologies and Their Uses in Healthcare

Peruse the following website:
http://www.healthit.gov/providers-professionals/your-mobile-device-and-health-information-privacy-and-security.

Choose at least four of the reading or video options focused on securing patient information using mobile devices and read or watch the chosen content. Then, in a well-written paper:

• Assess the value of these devices for your healthcare setting.

• Describe how you would protect such technology and the information that it contains, using this week’s readings and your own research.

• Describe how important the use of these products is to healthcare delivery and the management of chronic diseases, such as asthma and diabetes.

Requirements:

• Your paper should be 5 double-spaced pages including introduction and conclusion.

• Cite 4-5 references. Remember, you must support your thinking/opinions and prior knowledge with references; all facts must be supported.
• In-text citation used throughout the assignment and APA-formatted reference list.

• Please no plagiarism and sources should be 5 years or less.

• Include headings organize the content in your work.